China’s first NFC mobile verification solution completes the pilot test
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Shanghai, March 13, 2007 – On the occasion of the March 15 International Consumer Protection Day, Nokia announced today that it has successfully completed the first pilot NFC mobile verification solution in China. The success of this pilot has not only opened up a new development space for Near Field Communication (NFC), but also helped combat counterfeit and shoddy products and protect public safety.
In recent years, because some illegal vendors sell the products of informal enterprises privately, counterfeit fireworks and firecrackers have spread widely, leading to many accidents during the Spring Festival every year. According to statistics from the Beijing Municipal Health Bureau, from New Year’s Eve to the seventh day of the first lunar month, 663 people were injured by fireworks in Beijing alone. This has had a great negative impact on the work of building a harmonious society.
After Nokia launched the mobile verification solution, it first decided to help improve the management of the industry. This move received strong support from Shanghai Quality Supervision Bureau, Shanghai Fire Bureau, Shanghai Quality Supervision Center Security Technology Anti-counterfeiting Company and other departments. In close cooperation between Nokia and the Shanghai Quality Supervision Center, the mobile verification solution was first applied to the fireworks management in Shanghai.
Law enforcement officers from fire safety departments in Shanghai and inspectors of fireworks and firecrackers companies can read the global unique code of the electronic tags attached to fireworks and firecrackers anytime and anywhere with only a hand-held NFC mobile phone, and upload it to the anti-counterfeiting server and database for verification in real time. , The product name, manufacturer, production date, batch number, etc. can be displayed on the phone within a few seconds. When reading the goods of the informal manufacturer, the mobile phone will automatically display the alarm information, so that the fake and inferior products have nowhere to hide. In this project, Nokia provided an overall solution from the terminal and the background.
Jin Boxi, Director of Nokia’s Enterprise Innovation Business Department responsible for mobile verification solutions, said: “Nokia will continue to keep up with the anti-counterfeiting needs of enterprises, and work with more anti-counterfeiting application units and partners to jointly promote the application of mobile verification solutions. We believe that, With the continuous advancement of NFC anti-counterfeiting applications, not only have more and more law enforcement agencies enjoy the huge benefits of Nokia mobile phone anti-counterfeiting, in the near future, every consumer will be able to enjoy the wonderful experience of “verify products anytime, anywhere”. So as to stay away from the trouble of counterfeit and shoddy goods.”
The program has been well received by many parties. Shanghai Quality Supervision Center Security Technology Anti-counterfeiting believes that the NFC mobile verification solution has broken through the original RFID application in the anti-counterfeiting field. In the end, enterprises can only use special equipment and read and write tags. Consumers cannot participate in anti-counterfeiting and sharing data, which is fatal. It is a breakthrough and innovation of great significance! “
During the pilot period, Shanghai Quality Supervision and Shanghai Fire Bureau both confirmed that Nokia’s mobile verification solution has reduced the difficulty and cost of law enforcement for law enforcement personnel, and has created an ideal technical environment for strict management of the fireworks industry in the future. At the press conference, as a representative of the fireworks industry, the leaders of Shanghai Daily Sundries Firecrackers and Fireworks Co., Ltd. also felt deeply: “Counterfeit and shoddy products not only threaten the lives of ordinary people, but also greatly damage our reputation. The implementation of Nokia’s innovative verification program will surely give us a layer of protection.”
As a leader in the NFC field, Nokia launched the world’s first NFC mobile phone, the Nokia 3220, and successfully completed commercial trials of NFC mobile payment in the United States, Germany and Malaysia. In June last year, it cooperated with Xiamen Mobile to conduct NFC mobile payment in China. Field Test. The innovative application of NFC technology in the field of product anti-counterfeiting not only shows Nokia’s deep insight into the market, but also reflects its solid sense of social responsibility.
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