French Remy Martin joins hands with Selinko to launch NFC authentication technology for authenticity of wine bottles
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French wine brand Remy Martin recently announced that it will use a new high-security NFC authentication technology on the bottle body. This new “Remy Martin CLUB Online Edition” with advanced digital functions such as security identification, bottle opening detection and consumer interaction will be launched in China this fall.
Authenticate and ensure safety
Remy Martin is currently the first spirits brand to have such a high-security bottle identification and bottle opening detection technology. This technology is mainly based on the unique tamper-proof NFC tag integrated into the top of the bottle stopper. The technology is developed by Selinko, and its security performance is equivalent to the bank-specific authentication technology. The core purpose is to 100% verify whether each wine bottle is genuine, check whether the wine bottle has been opened, and sell the wine in the bottle. Later, there will be more interactions with relevant consumers. These can all be achieved through the smart phone APP specially developed for the “Remy Martin CLUB Online Edition”. After purchasing this bottle of wine, consumers can immediately begin relevant identification, verification and interaction.
Principle of operation
Although the consumer interaction management technologies currently on the market are mainly QR code identification and NFC tag identification, “Remy Club Online” is still a brand new high-tech work. The combination of a high-security NFC chip and asymmetric encryption technology enables the authentication label of the wine bottle to continue to implement related functions even if it has been opened.
Augustin Depardon, Executive Director of Remy Martin said: “The launch of the’Remy Club Online Edition’ not only ensures that the products consumers buy are genuine, but it is also an exciting technological innovation. Through this technology, we You can interact more directly with consumers who like to drink Remy Martin. Whether it’s rewards, event invitations or special offers, we can optimize communication according to consumers’ individual preferences.”
After consumers download and open the specially developed Remy Martin Smart Verification APP through their mobile phones, they only need to use their mobile phones to approach the top of the wine bottle to know whether it is genuine, whether it has never been opened, or whether it has been resealed. At the same time, when the consumer opens the wine bottle, its independent NFC tag will send out a signal to inform the consumer that the wine bottle has changed from the “sealed” state to the “opened” state. After opening the bottle, if the consumer activates the APP again and gets close to the bottle cap, they can earn Remy points. This advanced technology has obtained the EAL4+ special certification for security assurance from the International Information Technology Security Assessment, which is the same security level as the bank’s electronic password.
Augustin Depardon emphasized: “Currently global connections are getting closer and closer, and our consumers must also expect their favorite spirits brands to not only provide the best quality, but also to communicate with these brands and participate more directly in the brand. Event. The’Remy Martin CLUB Online Edition’ has successfully met this consumer demand. I must admit that I am very proud of Remy Martin being the first brand in the spirits industry to use this technology on the market. .”
“Remy Martin CLUB Online Edition” will first appear in some well-known bars and nightclubs in China, and then will be sold in China successively. Remy Martin and secure IoT solution provider Selinko will provide relevant technical support. Consumers can experience various digital functions of the “Remy Club Connected Edition” through smartphones equipped with Android systems.
About Remy
Founded in 1724, Remy Martin Winery is a world-recognized expert in premium Champagne Cognac. Only the grapes in the most central part of the French Cognac region, the large and small Champagne regions, are precious, rare and have great aging potential, which guarantees the unparalleled rich fragrance of the Remy Martin Champagne Cognac. After nearly three centuries of time and active exploration, the Remy Martin Champagne Cognac has the unique qualities of rich fragrance, mellow taste and long aftertaste. The current chief master brewer-Baptiste Loisso has inherited the relentless pursuit of quality by the Remy Martin Winery, bringing perfect wines to cognac lovers all over the world.
About Selinko
Selinko has developed and pioneered a high-security integration platform that gives each item a unique identity and allows anyone to verify it. Because of this unique identity, brand owners can resist rampant counterfeiting online and offline. Each unique identity is stored in the NFC chip and properly placed on each object. At the same time, it applies the Internet of Things technology to provide brand digital marketing and item traceability services. This technology is based on the standard encryption technology of the banking industry and has been applied and tested in the market for more than 20 years.
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