Greyman wine RFID anti-counterfeiting success case

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Greyman Wine is the original wine of Greyman Winery. The winery was founded in 1889 and is a family-owned village-level winery with a history of 125 years in Chile. Greyman brand wines are all grown in a natural, non-disturbing environment, hand-picked and brewed with traditional craftsmanship. With their superior quality, Greyman brand wines have won awards in previous international wine competitions and are high-end wine brands.

Mr. Liu, the general agent of Greyman China, deeply feels that the Chinese wine market is becoming more and more mature, but driven by high profits, the repeated prohibitions of manufacturing, counterfeiting, and merchandising in the market have not only disrupted the normal business order of the wine industry, It also directly endangers the health of consumers. As an agent of brand wine in China, Mr. Liu has always wanted to rebuild consumers’ confidence in brand wine, and has been looking for convenient, fast and effective anti-counterfeiting methods that can truly solve the problem of wine. The issue of anti-counterfeiting and anti-smuggling.

An accidental coincidence, President Liu met Peng Zezhong, Chairman of Kailuwei, and Dr. Peng’s professional answer relieved President Liu’s doubts about wine anti-counterfeiting. With the rapid development of Internet of Things technology, RFID anti-counterfeiting technology will gradually become the new favorite. The tracking function also helps to improve the product safety of the consumer supply chain and solve the product counterfeit problem that has plagued the wine industry for a long time. The Golden Monkey authentication and anti-counterfeiting platform launched by Kailuwei is designed for small and medium-sized enterprises. It adopts RFID chips based on XLPM super permanent memory technology, country-specific SM7 commercial secret algorithm, encryption machine technology, and the world’s only RFID electronic ID card. It cannot be changed, brute-force cracked, and even more impossible to be copied and cloned. You can verify the authenticity and anti-counterfeiting anytime and anywhere by downloading the APP from the NFC mobile phone. Caroway provides a high-security anti-counterfeiting system from the new X-RFID chip, label, and platform. The whole-process anti-counterfeiting traceability of the commodity sales circulation system, Dr. Peng’s generous speech impressed Mr. Liu, and the two sides started a cooperative journey of RFID anti-counterfeiting technology and high-end red wine anti-counterfeiting.

Since 2014, Greyman has adopted the RFID anti-counterfeiting system and affixed an RFID tag to each bottle of high-end red wine. All major agents, regional distributors and end customers across the country only need to use NFC smartphones to scan genuine Greyman wines. The RFID tag on the bottle can obtain relevant information, and can be authenticated online through the Kailuweijin monkey authenticity and anti-counterfeiting system platform, which can not only verify the product information of Greyman wine, but also serve the purpose of anti-counterfeiting and anti-channeling. And can get consumers’ evaluation and sharing information of the brand wine, which greatly improves the market awareness and reputation of Greyman wine.

Greyman liquor distributors stated that the use of RFID technology and the “Golden Monkey Authenticity and Anti-counterfeiting System” can also check the health and safety of consumers, effectively keeping counterfeit liquor products out of the door. Liquor distributors and retailers also Can benefit from it, because the anti-counterfeiting system not only provides them with brand and legal protection, but also provides quality assurance for purchase behavior. They also expressed a high degree of recognition for the stability of the Kailuweijinhoujianzhenzhen anti-counterfeiting platform.

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