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Case background:
The LEGO company (LEGO) was founded in Denmark and has a history of 80 years of development. LEGO bricks are popular all over the world and occupy markets in more than 130 countries. The Lego Group is a world-renowned toy manufacturer, and its sales volume has always been among the top ten toys in the world. Lego building toys have accompanied the growth of countless children. In the minds of children and parents, Lego represents happiness, unlimited imagination, and a creative future.
Case introduction:
In July 2013, the only partner of Lego Education Products in China approached us and explained their current problems. In response to these, we proposed and implemented a set of practical solutions. First, install a UHF electronic tag on each imported robot component. When each order is delivered and shipped out of the warehouse, the warehouse clerk scans the shipment of each NXT component through the RFID reader and WMS software, and registers the warehouse and shipment date and other information.When holding FLL Robotics World Championships, WRO World Robotics Olympiad and other events, market inspectors can use handheldRFIDThe collection terminal checks and verifies the NXT control unit in the competition, and can immediately know its authenticity and obtain relevant shipping information. In this way, contestants using genuine products can enjoy value-added services such as training and learning provided by the company. In addition, when a user’s product needs repair, the agent or distributor can use the same method to determine whether it is a product sold by itself, so that genuine consumers can enjoy more thoughtful and considerate after-sales service.
User benefits:
1. Guarantee consumers to use genuine value-added services
2. Effectively crack down on products sold through informal channels
3. Effectively prevent the channeling of goods at all levels of channels
4. Understand where and where the product comes from
5. Effectively improve Lego’s quality reputation and brand value
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