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With the increasingly severe competition in the home appliance industry, the overall logistics capability and level have become another crucial element of competition among home appliance chain enterprises. How to promote and build Gome’s new core competitiveness through the implementation of an overall logistics strategy and continue to maintain Gome’s dominant position in the industry has become a top priority for Chen Xiao, the president of Gome.
It is reported that in order to improve the efficiency of the overall supply chain, reduce operating costs, and improve the level of logistics management, Gome will establish 7 regional logistics centers across the country. A few days ago, reporters confirmed the news on Gome.
The person in charge told the reporter that the regional logistics center will introduce new information management platforms and automated mechanical tools to form a warehousing scale or advanced management modernization that will better meet the regional distribution of Gome. It is required to use this as a platform to provide systematic logistics services for key manufacturers, making it the logistics center of the entire industry within the region.
In our country, the advanced nature of the logistics system is more manifested in shipping, rail transport and shipping. However, the level of regional commercial logistics is relatively backward, which is more manifested in decentralized warehousing and distribution. With the merger of Gome and Yongle, the sales capacity of Gome Group has reached nearly 100 billion yuan, covering more than 220 cities. In 2007, Gome put forward its two basic responsibilities, which are to continuously improve the quality of life of consumers and promote the healthy development of the industry. This requires Gome to continuously improve its management level. The logistics center plan was introduced under this background.
The regional logistics center established by Gome is an integrated management idea and method that will directly connect and integrate logistics business information with cooperative manufacturers, thereby reducing the traditional logistics process of each manufacturer and improving the information system from supplier to end user , Inventory warehousing, order distribution and other multi-faceted planning and control.
The construction of regional logistics centers will reduce logistics links, improve logistics efficiency, and reduce logistics costs by optimizing and integrating manufacturer resources and supply chains. It can be said that the construction of a regional logistics center is a cost-reducing, efficient and complete process established through close cooperation between retailers, distributors, manufacturers, and suppliers in order to meet customer needs.
In addition, the mechanization degree of the regional logistics center built by Gome is as high as 80%, which reduces labor to the greatest extent and reduces the defects and damage caused by human factors in the transportation process. It is reported that due to the low degree of mechanization of the traditional logistics system and many manual links, a large number of products are artificially damaged, and the defective rate is as high as 2%, which is a great loss for manufacturers and merchants.
The reporter learned that at present, the land for the construction of Gome’s regional logistics centers in Beijing, Shanghai, Tianjin, and Guangzhou has been approved and is under construction. The land for logistics centers in other regions is also under active negotiation.
Take Shanghai Qingpu Logistics Base as an example. The construction of Shanghai Qingpu Logistics Base is currently the most advanced in China. New Gome Group will use this as a blueprint for its future logistics base construction. During the construction of this project, New Gome Group’s long-term logistics development plan was fully considered. From the perspective of positioning, it is not only a logistics base for Yongle, but also a logistics base suitable for dual-brand operation of large-scale home appliance retail chains. After the base is completed, it will become the largest, most advanced and most efficient logistics distribution center in China.
The logistics base is located in Huaxin Town, Qingpu District, Shanghai, 23 kilometers away from Shanghai’s central People’s Square, and only 12 kilometers away from the transportation hub of Hongqiao International Airport. The transportation is convenient. The total land area of the project is 91617 square meters, and the total construction area is 70999 square meters, of which the main warehouse construction area of the distribution center is 61084 square meters. The east, west, and north sides of the distribution center are three-sided platforms, which can handle 50 receiving vehicles and 100 shipping vehicles at the same time. In addition to traditional forklifts and gripper equipment, the distribution center is also equipped with modern logistics equipment such as automated three-dimensional warehouses, automatic conveyor belts, high-speed sorters, electronic tags, unmanned shuttles, and RF wireless handheld terminals. The international advanced WMS warehouse management system. Through standardized operation specifications, combined with the characteristics of logistics equipment and intelligent software systems to guide personnel operations, carry out logistics activities such as in, out, tray, return, etc., to establish a “fast, correct, and punctual” logistics distribution operation mode to improve operations efficient. The distribution center can store more than 400,000 items, and the daily in and out of the warehouse can reach 150,000.
The infrastructure and system construction of the Qingpu Logistics Distribution Center is in full swing, and the distribution center is expected to be put into use in October this year. After completion, Qingpu Logistics Distribution Center will not only undertake the logistics services of the new Gome Group’s Yongle and Gome dual brands in the Shanghai area, but will also form a strategic alliance with some upstream suppliers and become its logistics partners in the Shanghai area to optimize the overall supply Chain and improve the efficiency and effectiveness of the supply chain.
In 2007, the distribution centers of New Gome in Northeast, North, South, Central, Northwest and Southwest will also be put into development, construction and use one after another. Logistics network planning and design has always been a core of Gome’s overall operations. In the future, they will build up 6 to 7 regional CDCs in key regional cities, plan to build 40 regional RDCs in the primary market, and build GOME’s tertiary logistics network by DC covering towns and villages in the secondary market. , Combined with the management of the overall supply chain, to complete the overall procurement, collection, distribution and distribution of the new group.
From the perspective of the area of the large regional logistics center, the use area of the regional logistics center built by Gome Group is not less than 40,000 square meters, and the construction area is not less than 70,000 square meters.
The logistics team of Gome Group is working closely to step up the construction of the Shanghai Qingpu logistics base, which is expected to be put into use in October 2007. The logistics centers in Beijing, Tianjin and other places are under construction and will be put into use within one year. According to the current plan and progress, the entire regional logistics center project will be completed in the first half of 2008.
Chen Xiao, President of Gome, said that Gome will further strengthen its capital structure, consolidate its core competitiveness, and continue to demonstrate its advantages in scale, laying a solid foundation for the company’s development. By upgrading the hardware and software facilities of Gome, we will further create a new core competitiveness.
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