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According to statistics, as of 2008, the average annual growth rate of China’s high-end consumer goods market reached 20%. By 2015, sales of high-end consumer goods will exceed 11.5 billion U.S. dollars, accounting for 29% of total global consumption. As of the end of January 2009, China’s luxury goods consumption totaled US$8.6 billion, accounting for 25% of the global market. This is the first time that China has surpassed the United States and ranked second in the world.
The world-famous Swarovski is one of many high-end consumer goods brands that value the development of the Chinese market. In 2007, the Swarovski Group had revenues of 2.56 billion Euros, making it the world’s largest manufacturer and seller of artificial crystals. The company entered the Chinese market in 1971 and has now developed for nearly 40 years. Swarovski crystals are pure in quality, unique in cutting technology, and lead the international design trend. Therefore, they are deeply loved by Chinese fashion and high-grade people.
Warehouse management needs to cope with the rapid growth of business
Swarovski has more than 100 stores in China, directly facing consumers all over China, providing exquisite Swarovski products. Swarovski has a shipping center in Shanghai, China, with a warehouse area of tens of thousands of square meters, and more than 10,000 items are shipped in and out every day. The sales and inventory of each branch need to be counted in time, and then reported to the delivery center on time according to the situation, and the warehouse management personnel will deliver the goods on time according to the order form of each branch.
Similar to most traditional inventory management methods, Swarovski’s shipping center originally adopted a set of SIT system. Warehouse managers and maintenance personnel can only rely on computer information and traditional paper data to manually carry out warehousing and inspection. , Delivery, inventory, repair, return items and other operations. Therefore, there is an urgent need for improvement in efficiency and accuracy.
With the increasing shipment volume and sales demand, Swarovski needs a set of advanced and comprehensive solutions to meet the needs of inventory management, delivery, maintenance, and store management, thereby enhancing customer satisfaction.
Unparalleled fully automated management
The program was formally implemented in September 2008, and the first phase of deployment was completed at the end of December. Currently, Swarovski uses more than 80 Intermec wireless terminals CN2B and nearly 20 PD41 and PB42 printers. After several months of successful application, Swarovski’s delivery efficiency has been greatly improved, reaching 43%, shelf management accuracy reached 100%, and maintenance time shortened by 32%. Greatly improved the management level of the business in China and customer satisfaction.
Min Wang, General Manager of Intermec China, said: “When it comes to the application of automatic identification technology, people usually think of the deployment of industrial products such as automobiles or manufacturing. This time Swarovski adopted Intermec’s solution. The plan shows that automatic identification technology can serve the high-end consumer goods and durable goods industries and create value. At the same time, automatic identification technology can provide support for enhancing the company’s operational efficiency in many aspects.”
Next, Swarovski will gradually expand Intermec PB42 printers and CN2B handheld terminals for store management. In order to further improve customer satisfaction, Zhelin Technology will also develop and deploy a set of integrated business management system for Swarovski, and upgrade the customer service system to a unified national platform.
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