Norwegian Optical Company uses RFID technology to track transportation information
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Norwegian online glasses company Extra Optical is piloting an RFID delivery solution to automatically track the delivery of glasses and notify them when the glasses are about to be delivered to consumers’ homes or offices. The program is provided by Bring, a division of Norwegian Post, which mainly provides mail and logistics services to corporate customers in Norway and the Nordic region.
The system used by Extra Optical attaches RFID tags to the courier, installs a reader at the Posten distribution center, and uses software provided by Consignor to bind each tag’s unique ID number and corresponding delivery information to each other. When the glasses are delivered, the software will also send information to the shipper.
(Extra Optical CEO ystein Sand is holding a package with an RFID tag)
Extra Optical is a discount optician that sells glasses made in Asia. After receiving the glasses, Posten’s distribution center will deliver the glasses to every customer in Scandinavia. The CEO of Extra Optical, ystein Sand, said that eyewear delivery tracking poses a lot of problems for the company.
The company’s peak season is selling 2,500 to 3,000 pairs of glasses per month, and glasses are usually delivered in small packages. In some cases, when glasses cannot be delivered to consumers, the company cannot clearly understand where the glasses are delayed or lost.
Usually, Extra Optical uses a tracking-free method of transportation to reduce costs. He explained that if the company tracks the package by scanning the barcode on the shipping label of the package, the transportation speed of the glasses will be the same as the transportation speed of two kilograms of goods. Therefore, the company approached Bring to seek technology to automatically track package shipments.
The solution that Extra Optical is using can track every item without adding too much cost. Bring also provided Extra Optical with an RFID printer to print and encode labels for goods shipped within Norway. Since other carriers do not use RFID, the labels of items shipped to other countries do not use RFID tags, but use standard tags.
Extra Optical uses the software provided by Consignor to print the RFID expression of each item and bind the RFID tag ID number and the waybill number to each other. After the label is created, Consignor will send a standard electronic data interchange (EDI) message to the Norwegian Post, so that the carrier knows the record of the upcoming shipment.
(Extra Optical package with RFID tag)
When the package arrives at the distribution station in Trondheim, the tag will be read on the spot using an RFID reader, so that the shipping number and the tag ID can be bound on the Norwegian Post system. Extra Optical can view the data. When the glasses leave the distribution center, these tags will be read again to update the shipping status. Consumers can also log on to Exrta Optical’s official website to check when the glasses arrive or leave the distribution center.
In the fourth quarter of 2015, the system was put into use and a one-year pilot was started. Currently, the system has proven to bring many benefits. He said: “Previously, we could not tell consumers what happened.” The company could not know whether a particular order has been delivered, has been delayed or needs to be replaced. In the past, when consumers needed to exchange goods, they sometimes received two glasses. He said: “Now, we can reduce losses, and consumers can also obtain order shipping information.”
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