The Olympics, World Expo, Asian Games Brocade Information Helps Cold Chain Logistics Lead the Way
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In recent years, the scale and demand growth of China’s cold chain logistics market has accelerated. The annual demand for cold chain logistics in the food industry alone is about 100 million tons, with an annual growth rate of over 8%. Some international and regional events, such as the Beijing Olympics, the Shanghai World Expo and the Guangzhou Asian Games, have increased the internationalization of first-tier cities, and the cold chain market has also grown significantly. Statistics show that the cold chain transportation rate of food in the United States, Japan and Western European countries is 80% to 90%, while that of Eastern European countries is about 50%, while that of my country is only about 10%. Experts estimate that China’s existing cold storage capacity only accounts for 20% to 30% of the demand for goods, and the cold chain industry has huge business opportunities.
According to Wang Yizhong, senior consultant of Brocade Information, the urbanization process of the Pearl River Delta is very fast, and the demand for cold chain logistics is growing rapidly at a rate of 20%. With the Asian Games held in Guangzhou, cold chain logistics will usher in a new Period of development.
In the process of the logistics industry moving towards refinement, cold chain logistics has stepped onto the stage of logistics development and has attracted the attention of all parties. What is cold chain logistics? Experts point out that cold chain logistics refers to the fact that refrigerated and frozen items are always in a prescribed low temperature environment during production, storage, transportation, sales, and before consumption to ensure the quality, performance and safety of items, reduce losses, and prevent pollution. Special logistics system. Cold chain logistics consists of multiple links, from the planting and purchasing of food ingredients, processing, circulation and distribution, to the whole process of retail and consumption. It is a complex low-temperature system project to ensure that the quality and safety of each link is cold chain logistics. core.
Olympics, World Expo, Asian Games, a new journey of cold chain
The food logistics system of the 2008 Beijing Olympic Games is composed of the intersection of three sets: Olympic logistics, food logistics, and cold chain logistics. Olympic logistics is a restriction on logistics time, food logistics is a restriction on logistics categories, and cold chain logistics It is the core guarantee for the safety of Olympic food logistics.
During the Olympics, Beijing formulated and strictly implemented 15 Olympic food safety technical specifications, covering production, packaging, storage and transportation, etc.; it has fully launched the Olympic food safety monitoring and traceability system, which can monitor the Olympic food from the planting, breeding source and food The production, processing, and distribution of raw materials are monitored and traced all the way to the Olympic table; strict monitoring is implemented on food transportation, and 218 Olympic food transportation vehicles have been installed with GPS real-time monitoring and temperature recording devices.
“The investment in cold chain is relatively high. Choosing a third-party logistics company to operate is the future development trend, but it is imperative to have a set of cold chain logistics information systems. Supporting facilities are like highways, and information systems are like cars. , The two are indispensable. An excellent system can achieve twice the result with half the effort.” said the person in charge of Rongqing Group, the winning bidder of Beijing Olympic Cold Chain Logistics.
In 2010, during the 184-day Shanghai World Expo, which lasted for 6 months, the passenger flow will reach 70 million visits, which will challenge the demand for high-standard and high-quality food. There will be more than 20,000 domestic and international events held in Shanghai, which will have a huge boost to Shanghai’s consumer industries such as hotel, retail, logistics, tourism and catering. Among them, the arrival of domestic and foreign tourists and guests will increase the number of hotels, The hotel’s demand for fresh and cold food and logistics and distribution business, driven by the Olympics, World Expo and the upcoming Guangzhou Asian Games, cold chain logistics continues to remain “hot”.
Compared with European and American countries, China has a big gap in cold chain logistics, food logistics hardware equipment, technical support and management level. The food logistics system practice of the Beijing Olympics and the Shanghai World Expo is an excellent opportunity for practical training for the development of my country’s food cold chain logistics.
Brocade Information Logistics Supply Chain Research Center survey shows that currently more than 20% of food is wasted during transportation because it is not well refrigerated. The loss rate of agricultural products such as fruits and vegetables in the logistics links such as picking, transportation and storage is as high as 25%-30%. Each year, about US$9.25 billion worth of agricultural products are lost in transportation, and the loss of fruits and vegetables by rot can meet nearly 200 million. The population’s basic nutritional needs are the largest loss in the world, while the loss rate of fruits and vegetables in developed countries is controlled below 5%. The refrigerated food transportation rate in Europe, the United States, Japan and other countries is 80%-90%, while that of Eastern European countries is about 50%, while that of my country is only about 10%. The lack of a complete cold chain has also caused the retail price of certain foods to remain high. As much as 70% of the price of some perishable foods is even used to compensate for the value of goods lost in the logistics process. According to international standards, the logistics cost of perishable items does not exceed 50% of its total cost.
Wang Yizhong, head of the Brocade Logistics Supply Chain Research Center, said: “We must step up the construction and investment in the development of cold chain infrastructure, continue to popularize the fruitful nationwide refrigerated supply chain distribution network system, and at the same time promote the cold chain through information construction. The optimization of logistics software improves profitability, reduces corresponding losses, and avoids waste, which indirectly promotes the increase in the output value of distribution products and promotes the upgrading of the cold chain logistics industry.”
The construction of cold chain logistics requires full cooperation and soft power
On the one hand, as the market matures and develops, cold chain logistics has begun to “hot”. On the other hand, in terms of software construction, cold chain logistics is relatively “cold”. The construction of cold chain logistics requires the cooperation of all parties, but also soft power.
At present, there are more than 10,000 domestic supermarkets in urgent need of introducing refrigeration technology and seeking partners. The agricultural market has greater demand for them, and some large cities envisage the establishment and improvement of food cold chain systems within 5 years. Experts pointed out that the growth of China’s cold chain industry requires not only to learn from the advanced experience brought by European and American countries and enterprises, but also to improve scientific and reasonable policies and regulations as soon as possible. Only by further improving the support of a series of conditions can we prop up the “blue sky” of food safety.
“The food cold chain logistics system is a system with a dynamic concept and the changes and improvements of its components, and the overall advancement is gradual.” said Li Yuanchao, director of the refrigerated transportation professional committee of the Beijing Institute of Refrigeration. And this gradual advancement requires not only part of the government’s governance, but also the coordination of industry associations and the joint efforts of enterprises.
Mr. Wang Yizhong, assistant to the president of Brocade Information and senior consultant of logistics informatization, said: To solve the problem of the standardization and scientific development of the cold chain The strength of cold chain logistics manufacturers has established a comprehensive public platform for cold chain logistics information to achieve comprehensive information tracking of cold chain logistics such as food and medicine.
Brocade Information Marketing Director Wu Xingbing told reporters that professional cold chain logistics software is just a “soft” management tool to solve enterprise cold chain logistics management, and the difference between cold chain logistics software and other logistics software lies in its use of specific functions. Analyze and deal with special behaviors in the logistics process to make the cold chain logistics process more scientific.
Wu Xingbing said, for example, in cold chain logistics warehousing, how to improve space utilization and how to place goods in depth according to the attributes of goods requires scientific decision-making and suggestions by management software. For cold chain logistics, it is necessary to enter and leave the warehouse according to the production date and quality guarantee date of the goods. This is particularly important for the placement of goods. How to improve the efficiency of picking and placing goods will directly affect the logistics cost.
“The software can set the receipt and delivery reminder according to the shelf life of the goods, and it can also set the fuzzy delivery date for the goods with less strict shelf life time. On the contrary, all these are used to establish a modern logistics supply chain through supply chain software. A perfect mechanism for demand.” said the person in charge of the logistics department of Rokin Group.
Brocade Information Helps Cold Chain Logistics Lead the Way
“There were no major food safety incidents in the host and co-host cities during the Olympics.” At the State Food and Drug Administration press conference held on September 3, spokesperson Yan Jiangying said that food and drugs during the Olympics achieved “zero error, “No accidents, no complaints”, this successful result comes from the cooperation between Rongqing and its physical informatization partner Brocade Information.
To ensure the safety of food supply for the Beijing Olympics, Shandong Rongqing Logistics, China’s No. 1 cold chain logistics provider, has joined hands with Brocade, China’s No. 1 logistics software provider, to fully implement the Olympic food and Olympic cold chain safety monitoring and traceability system. Brocade Information uses the logistics supply chain management software MySCM system to uniformly plan the entire logistics business process of Rongqing, and establish a platform-based information system. Starting from order management, it conducts diversified logistics order processing, refined automated warehousing operation management, and intelligent Integrated transportation scheduling and process control, equipped with personalized billing rule settings, and equipped with the GPS positioning system equipped by the Olympic Organizing Committee, using satellite global positioning system for the scheduling and tracking of Olympic logistics transportation vehicles, double guarantee the safety of Olympic food.
The current status of the industry is generally characterized by labor-intensive and large number of employees, and there are “blind spots” and “black boxes” in the on-the-go management of vehicles in the business of distribution and marketing. Modern cold chain logistics is a temperature-controlled logistics. In order to realize the timely information processing of cold chain logistics, optimization of distribution process, automation of access and picking, and intelligent logistics management, cold chain logistics needs information technology as an auxiliary means.
Brocade Information’s cold chain logistics solution is based on the principle of 3T (storage and circulation time (Time), temperature (Temperature) and product durability (Tolerance)), and provides special cold chain logistics including low-temperature equipment management, temperature and humidity monitoring, etc. A full set of logistics services including functions, support the integrated application of RFID, GPS, GPRS and GIS, and provide enterprises with customized cold chain logistics information services. Using this solution can achieve a high degree of business coordination between customers and partners, enhance the adaptability, resilience and monitoring capabilities of logistics services, and respond to rapidly changing demand changes in real time; it can improve logistics efficiency, reduce costs, and realize logistics operations. Unified scheduling and monitoring to achieve the goals of the best transportation route, the best inventory quality, the most reasonable combination of goods, and the lowest logistics cost, and provide customers with timely and accurate cold chain logistics services.
Brocade Information’s cold chain logistics solutions mainly include the following functions:
1. Order coordination function. Integrate processing of customer logistics orders, and perform task decomposition and distribution.
2. Refined warehouse management function. By setting corresponding warehousing strategies, the scientific and refined warehousing management can be realized.
3. RFID function. Support the application of RFID equipment in the logistics process, including door opening and closing alarms, and vehicle temperature monitoring.
4. GPS/GIS monitoring. Through the integration of GPS, GPRS and GIS, the transportation vehicles can be monitored in real time.
5. Synchronization of business processes. Apply workflow management concepts to achieve a high degree of coordination of internal business processes.
6. Low temperature equipment management. Support the daily management and maintenance of cryogenic equipment.
7. Temperature and humidity monitoring. Real-time monitoring of the humidity and temperature that affect the quality of goods in the logistics process, and set up an early warning mechanism.
8. Quick storage function. Provide quick warehousing function for special goods.
9. Reminder and event management. Provide system users with prompt and event management functions.
10. Fleet optimization. Improve the management and control of the transportation fleet.
11. Transport plan execution management. Manage the implementation of the transportation plan throughout the process.
12. Performance management. By collecting information on each key business node, KPI management for all employees is realized.
13. Decision support. Apply statistical analysis methods to achieve support for business decision-making.
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