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The NASCAR Hall of Fame (NASCAR Hall of Fame) in Charlotte, North Carolina implemented a set of RFID solutions in its exhibition halls to provide visitors with an unforgettable experience. This 150,000-square-foot entertainment venue belongs to the Charlotte City Government and is authorized by NASCAR to be operated by the city’s local tourist department. It provides racing fans an opportunity to learn about the legendary development of NASCAR racing. The entire exhibition hall is designed by the Ralph Abelbaum Association, focusing on the interaction between things and the audience.
Before entering the exhibition hall, the turnstile entrance reads a “hard card” held by the visitors-a plastic card the size of a credit card, embedded with a passive 13.56 MHz high-frequency RFID chip and antenna. After entering the exhibition hall, the same card can be used to activate more than 75 exhibition area services in the exhibition hall. When the audience leaves the exhibition hall, they tap the card reader on the turnstile to “kill” the RFID chip in the card and invalidate the card; this can prevent some audiences from entering the exhibition hall without buying tickets and reusing the card.
When visitors register, they wave their cards at the first kiosk in the exhibition hall, then choose a celebrity racer, and then fill in their own name, so as to personalize the entire visit. For example, if the user chooses Richard Petty, then when he or she walks around the exhibition hall, in each exhibition area service kiosk, Richard Petty images will welcome you.
Audiences can personally change the tires of the car in the Hall of Fame
“The exhibition hall provides a variety of interactive user experiences, from multiple interactive challenges to becoming a Nazca inspector and testing the safety of racing cars,” said Kevin Schlesier, exhibit manager of the Hall of Fame. “We recognized early Although objects and words can express the history of racing, the best way to understand the history and current situation of Nazca is to experience it in person.”
Participating in each interactive challenge will accumulate points, and the system tracks the process of each visitor. The RFID card ensures that the user receives the corresponding points, and special software transmits the data to a server of the company.
Visitors can take the card home as a souvenir. They can also log on to the Hall of Fame website and enter the 12-digit serial code to view and download his scores in each display area.
Electrosonic, an international sound and video company specializing in AV system integration and services, spent 18 months designing and installing this system. The system uses RFID hardware that complies with the ISO 14443B RFID standard (for passive high-frequency tags). Initially, RFID system provider RFID Inc. specially designed a 125 kHz low-frequency reader for Electrosonic. However, the Ralph Abelbaum Association requires that 75 kiosks’ RFID readers must be installed on metal or near-metal. , Low-frequency RFID tags cannot meet the required reading distance, and RFID Inc eventually had to redesign the system and switch to high-frequency RFID hardware.
Ticketmaster is also involved in this project, providing RFID cashier payment equipment based on the ISO 14443B RFID standard for processing RFID credit or debit cards, such as those with Visa payWave or MasterCard PayPass RFID chips.
The RFID cash register device uses the same RFID technology as the Hall of Fame turnstiles and exhibition area readers, enabling the entire exhibition hall to be fully integrated.The successful application of this system has improved the visit experience for NASCAR Hall of Fame audiences and helped them better understand the history of NASCAR racing
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