Smart Tickets for International Vegetable Industry Brand Exhibition

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Recently, Shandong Shouguang City Post Bureau and Shouguang City Public Security Bureau formally signed a five-year “Shouguang Vegetable Science and Technology Expo Ticket and Ticket Checking System Cooperation Agreement.” The two parties reached a consensus on the access control system and ticket printing of the Vegetable Expo exhibition area. The post office will provide an intelligent ticket access control system for the exhibition area of ​​the Food Expo, and print postage tickets, and obtain the right to profit from the ticket operation.

China (Shouguang) International Vegetable Science and Technology Expo is an annual regular meeting officially approved by the Ministry of Commerce, and it is the only international vegetable industry brand exhibition in China. Since 2000, it has been successfully held for eight sessions, and more than 6 million people from more than 50 countries and 30 provinces and municipalities have participated in the exhibition. The 9th Culinary Fair will be held on April 20 this year. The main exhibition area will include an agricultural exhibition hall and 9 indoor exhibition areas with a total area of ​​170,000 square meters. As the number of participants in the Food Fair is increasing year by year, the original manual ticket checking method consumes a lot of manpower and material resources, and is no longer suitable for the requirements of the exhibition. For this reason, the Shouguang Public Security Bureau, the ticketing organizer of the Food Fair, went to Penglai to examine the intelligent ticket access control system. At the end of March, after this information was fed back to the Shouguang Bureau by the Shandong Provincial Postal Mailing Bureau, the bureau moved quickly. After reporting to the leaders of the Weifang Municipal Bureau, the bureau leaders personally led a team to the Vegetable Fair Organizing Committee and the Public Security Bureau for preliminary negotiations. Introduce the propaganda advantages of postage tickets and the intelligent and anti-counterfeiting functions of the access control system to the other party.

In order to start this project as soon as possible, the leaders of Weifang Municipal Bureau visited the site many times for scheduling, formulated a marketing plan in conjunction with Shouguang Bureau, and established the relevant leaders of the Municipal Bureau, the Marketing Department, the Commercial Letter Advertising Branch, and the leaders of the Shouguang Bureau and related departments. The participating thematic marketing team conducts key public relations for this project. During the project negotiation process, Deputy General Manager Liu Fuyi of the provincial company intervened many times, and the leaders of the Municipal Bureau led a team to the Vegetable Fair Organizing Committee and the Public Security Bureau for negotiation. After several rounds of negotiations, the two parties finally reached a cooperation agreement in early April. The first batch of tickets was delivered before April 7.

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