Successful use of e-tickets for the 2010 FIFA World Cup (China-Australia)
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In March 2008, in the third round of the 2010 South African World Cup Asian Qualifiers, the China-Australia match was held at the Tuodong Stadium in Kunming, China. In view of the numerous ticketing problems in the country for large-scale international matches in the past, the only mechanical and electrical equipment in Guangzhou was limited. The company developed a targeted e-ticket solution for this competition.
Problems with traditional game tickets:
1. The problem of fake tickets
Especially popular games, such as World Cup qualifiers, CBA basketball games, etc. Tickets for these games are limited, the audience is very hot, the ticket price is a few hundred yuan, the high one or two thousand yuan, huge profits, crazy fans, attracting countless fake ticket dealers, looking inside and outside the stadium, fake tickets rushing.
The problem of fake tickets can cause many serious consequences:
1. Loss of fare. If there are too many fake tickets, fewer people will buy real tickets, and the money will naturally flow into the pockets of the ticket dealers. This is obvious.
2. Competition for seats in the venue caused confusion. Because there is only one seat, one with a genuine ticket and one with a fake ticket, the fans will see the game is about to start. Can they not be impatient?
3. Cost increase. In order to eliminate fake tickets, the game organizing committee usually mobilizes a large number of security guards to perform repeated visual inspections on each ticket, and even dispatches the police to supervise it. Fifteen days” for intimidation. As a result, after wasting a lot of manpower, material resources and financial resources, fake tickets are still flying all over the sky.
4. The admission order is chaotic. All football matches have a common feature. Fans will enter the stadium together within an hour before the start of the game. Popular football matches are usually watched by 3-4 million people. Fans must pass through the ticket gates in an orderly and fast manner within an hour. It is also necessary to eliminate fake tickets. It is impossible to use the traditional paper ticket format. Once a fake ticket appears, fans will inevitably clamor and dispute, because they are real money and paid for the ticket. You only say it when you enter the stadium. He bought a fake ticket, can he not be anxious, okay! When he makes a noise there, the overall speed of the entry will be reduced, and the fans behind will also clamor, so that the scene may get out of control and cause chaos.
2. Checking the authenticity of tickets affects the speed of entry
For traditional paper tickets, the anti-counterfeiting methods include stamp anti-counterfeiting, barcode anti-counterfeiting, laser anti-counterfeiting, scratch number anti-counterfeiting, SMS anti-counterfeiting… We don’t care about the effect of these anti-counterfeiting methods (in fact, if effective, one is enough, why bother So many styles, don’t you think so!). Our security guard has to inspect these anti-counterfeiting signs with the naked eye. How long does it take for a ticket? This will seriously slow down the speed of entry. As mentioned above, too slow entering the game will cause confusion for fans, so after a previous game, pharmacies selling eye drops are the happiest.
3. Unclear classification of tickets will cause confusion
Usually the tickets for the game will be divided into several levels, such as the A-type tickets on the podium, the B-type tickets in the front row, the C-type tickets in the middle row, and the D-type tickets in the back row. If when entering the stadium, the ticket inspectors did not distinguish between the fans who enter the A-type ticket from the first entrance and the B-type ticket from the second entrance, then after entering the stadium, the fans will easily find their seats or take the wrong seat. The position causes bickering and even fights. Some people say that your security should distinguish when you enter the stadium. Don’t forget, comrades, the security is too busy to verify the fake tickets. There is no time to distinguish the entrance of the fan tickets.
The e-ticket solution for the Kunming World Cup qualifiers developed by Guangzhou Only Mechanical and Electrical Equipment Co., Ltd.:
1. On the basis of traditional paper tickets, an RFID electronic chip with a unique global code is embedded to completely eliminate fake tickets. The RFID chip cannot be copied, is readable and writable, and is the most advanced anti-counterfeiting method in the world.
2. Improve the speed of approach. Because the electronic ticket does not need to be distinguished by the naked eye, just use the POS machine (handheld reader) to approach the electronic ticket, and the authenticity can be distinguished within 0.1 seconds, so fans can pass through the ticket gate at high speed.
3. Quickly distinguish the entrance of the ticket. When booking a ticket by phone or online, the ticket seller must ask the ticket buyer what kind of ticket, how much price, what his name is, and what his phone number is (because you have to send someone to send the ticket and collect the money), and then send this information Enter the computer, the computer will automatically queue the ticket to the designated entrance and write it into the electronic ticket chip. When the fan holds the ticket to the ticket gate, if the ticket is entered at entrance A, he will go to entrance B to check the ticket, POS The opportunity to call the police immediately, remind the security to let the fans go to entrance A to check in to avoid confusion caused by entering the wrong entrance and not being able to find a seat.
4. Our company uses Mifare Ultralight as the chip of Kunming World Cup electronic ticket. The chip is made by Philips, which has high stability and low price (1 yuan/sheet, including printing).
More than 3,000 counterfeit tickets were found during the entire ticket checking process. The anti-counterfeiting measures such as barcodes, lasers, and steel seals on the tickets were all done by counterfeiters, and they were fake and real, but they were finally checked out by RFID. Afterwards, the leader of the organizing committee of the football game said with emotion that if it were not for the use of the RFID electronic ticket system, I would really not know that the level of ticket fraud in our country is so high!
Providers of ticketing solutions for the FIFA World Cup:
Guangzhou Only Mechanical and Electrical Equipment Co., Ltd.
URL: http://gzwyjd.cn
Mail:[email protected]
Shi Shengjie Manager: 020-84532118 15918838118
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