The application of RFID technology in Expo tickets brings the “Internet of Things” into reality
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As a feast of global culture and technology, the Shanghai World Expo has gathered a large number of high and new technologies. Among them, the Expo tickets with radio frequency identification (RFID) function and the Expo mobile tickets are one of the highlights of the Science and Technology Expo. It enables Expo visitors to not only enjoy the convenience and speed, but also personally experience the wonderful charm of the “Internet of Things” represented by RFID technology.
Driven by the Expo effect, electronic tickets dominated by RFID technology are expected to gradually become a mainstream application in the future. This trend will bring huge development opportunities to China’s RFID industry. With the widespread application of RFID technology, the “Internet of Things” is also accelerating its transition from concept to people’s real life.
“Expo Core” makes tickets smarter
The large number of visitors to the Shanghai World Expo poses a great challenge to the ticket system in terms of security, anti-counterfeiting and fast ticket checking. To this end, the Shanghai World Expo tickets use RFID technology. The tickets contain an “Expo core” with independent intellectual property rights, which records visitors’ information and exchanges information wirelessly with sensors throughout the park. When checking in to the park, the RFID electronic ticket can be checked without contact or alignment. The ticket holder only needs to hold the ticket and swipe it within 10 cm of the reading and writing device to pass smoothly.
While realizing quick access to the Expo site, the “Expo Core” also makes tickets more intelligent, and has functions such as visit guidance, coordination and organization of the flow of people. Visitors carry tickets with embedded RFID tags. When they are close to the RFID reader deployed near each booth, they can enter the visit route information into the Expo’s control system, thereby helping the organizer to understand the flow of people in each venue in time and adjust each exhibition. The uneven “hot and cold” between the pavilions can also effectively deploy park vehicles.
As a model of the integrated development of information technology, a highlight of this Expo ticket is the launch of ordinary paper RFID tickets. At the same time, it also cooperated with China Mobile to launch mobile tickets based on RFID mobile payment, fully demonstrating the “green and environmental protection”. , Technology and fashion, convenient and preferential” and other characteristics.
The Expo mobile ticket is also the first in the history of the Expo. Those who use the Expo mobile ticket do not need to change their mobile phone number, but only need to change a SIM card with non-contact communication function. Through simple mobile phone operations, functions such as voting, ticket purchase, and ticket verification can be realized. If users deposit money in a special account linked to the card, they can also make mobile shopping at the partner merchants.
RFID uses the World Expo to lay the foundation for promotion
RFID technology has been applied as early as the 2005 World Expo in Aichi, Japan. In China, the 2008 Beijing Olympic Games also used tickets embedded with RFID chips. The Shanghai World Expo is regarded as the RFID project with the largest use of chips and the longest time span in the world so far, especially the World Expo mobile ticket is a global initiative. Orient Securities analyst Wang Mingxu believes that the large-scale application of self-developed RFID technology to World Expo tickets indicates that this new technology system has entered a new stage in China.
At a press conference jointly held by the Shanghai Municipal Commission of Economy and Information Technology and the Information Technology Department of the Shanghai World Expo Bureau, Zhou Weidong, director of the Information Technology Department of the Shanghai World Expo Bureau, said that one of the main highlights of the World Expo informatization field is RFID and sensor network technology. RFID technology has been widely used in Expo tickets, logistics and distribution, exhibition hall reservations, document management, electronic license plates and many other aspects.
The Shanghai World Expo will use RFID technology tickets. This is an important event that promotes the development of China’s RFID industry. Fields and industries. Through the World Expo ticketing system project, the core technology and key products of the RFID ticket system have been formed, and rich management experience has been accumulated, and it has also laid the foundation for the promotion of RFID technology in other fields.
China’s RFID market will improve in the long term. At present, the Chinese government continues to vigorously support the development of the domestic RFID industry, and various relevant departments will also promote the formulation of industry standards. The increase in localization rate and the improvement of product cost-effectiveness will jointly promote the sustainable development of the RFID market.
“Internet of Things” accelerates from concept to reality
The World Expo has become a stage for RFID technology to show its talents. Behind the large-scale use of Expo tickets and Expo mobile tickets in the Expo Park, it is the concept of “Internet of Things” that has recently been widely concerned by all walks of life that is accelerating its “landing”. RFID is a link in the industry chain of the Internet of Things, and its wide application also helps to promote the overall pace of development of the Internet of Things industry.
The Internet of Things was officially listed as one of the five strategic emerging industries that the country will focus on in March this year. At the first theme forum “Informatization and Urban Development” at the Shanghai World Expo, Li Yizhong, Minister of Industry and Information Technology, stated that the Ministry of Industry and Information Technology will continue to promote informatization and urbanization, accelerate the cultivation of new growth points, and “promote the Internet of Things and sensor networks. The development of new technologies such as, cloud computing.” Beijing, Shanghai, Jiangsu, Sichuan and other provinces and cities have recently launched IoT planning programs in various regions.
According to Shanghai’s Action Plan for Promoting the Development of the Internet of Things Industry (2010-2012), Shanghai will promote ten application demonstration projects in the Internet of Things. One of the application demonstration projects is the Expo Park. Land and water electronic fences, smart grids and other application projects will build the Expo Park into a demonstration area for centralized application of Internet of Things technology, and increase promotion efforts on the basis of summing up experience.
At present, more than 50 RFID companies have gathered in Shanghai Zhangjiang National RFID Industrial Base. In order to promote the development of the Internet of Things, the park will further consolidate the already formed RFID alliance, work with relevant government departments and enterprises to jointly develop the Internet of Things technology standards, establish an Internet of Things industry fund, and expand the scope of Internet of Things applications.
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