Talking about the application of visual technology in the field of printers
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With the widespread use of magnetic cards, IC cards, and smart cards in all walks of life in modern society, people have become increasingly dissatisfied with the functions of current IC cards. In the past, people could only store data information in magnetic cards, IC cards, smart cards, etc. through machine identification, but now people can use the latest Natec video card technology to realize data information visualization.
1. Visual Copy Card
1. Concept
Natec video card is a layer of visual copying material that can be printed repeatedly on the ISO7816 standard magnetic card or smart card, also called visual film, so that it can be printed on the card surface every time the customer holds the card for checkout. To export consumption records and promotional information, the printed content can be erased and reprinted during the next consumption. Not only can cardholders conveniently view their own consumption records, but merchants can also update promotional information at any time to promote two-way interaction. .
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Natec video card
2.Material
Natec video card adopts the world’s most advanced thermal rewritable technology, which is developed on the basis of traditional thermal technology. The traditional heat-sensitive material can only be used once, while the brand-new heat-sensitive rewritable material can be used repeatedly.
Natec video card is a card covered with a kind of “Thermo Rewrite” material. The information on the card surface can be read and rewritten repeatedly, so that the original fixed card surface becomes a dynamic information window.
3.Features
1) The card surface can directly print the customer’s consumption record every time, so that the cardholder can check it at any time
2), the card surface information (text, picture) can be repeatedly erased and reprinted, and the visible information can be maintained for a long time
4). Different colors of printing materials can be selected, and the printing range of different sizes can be set
5) Personalized visual information, showing taste and fashion
6). It can effectively protect the interests of consumers and promote businesses to enhance their credibility awareness
7) Enhance the effect of advertising and stimulate customers’ interest in card consumption
4.Features
1), flexible and open information platform
Various discounts and event information can be printed directly on the card surface to attract customers to spend with the card.
The customer’s detailed consumption record can be printed directly on the card surface, which is convenient for customers to check at any time.
The advertisement and promotion information on the card surface can be updated at any time to stimulate more customers to spend with the card.
2) Effective reputation guarantee mechanism
The “visible” consumption of Natec video cards guarantees the “right to know” of the end consumers.
The consumption details are clear at a glance, allowing customers to consume with confidence and urging merchants to fulfill their promises.
The characteristics of Natec video cards encourage customers to “consume with integrity” and safeguard the interests of merchants.
3) Means to promote interaction between the two parties
You can define the front and back patterns of the Natec video card by yourself to achieve excellent advertising effects.
The stylish appearance and exquisite printing of Natec video cards can bring “word-of-mouth” effects.
The unique window effect and unique brand effect attract a large number of new and old customers.
4) Humanized communication channels
Type the customer’s information on the card surface, such as name, gender, age, date of birth, anniversary, contact information, address, job, hobbies, etc., to make the customer feel cordial and comfortable.
On special days, print out various greetings or blessings to customers on the Natec visual card surface, such as birthdays, wedding anniversaries, statutory holidays, traditional festivals, etc., so that customers feel at home.
2. Application of Natec Visual Card
1. Application status of Natec video card
Natec video card originated in Europe, America and Japan, and it has been widely used soon. Visual technology has been successfully used in many fields and industries, such as catering, entertainment, retail, transportation, medical care and other fields. The application of visual products in other countries and regions is showing a rapid growth momentum, especially Hong Kong, which accounted for 10% of the total global visual card issuance (100 million) in 2004.
Natec video card is still a new type of product in China. my country has only begun to accept the introduction of Natec video card products in the past two or three years, and it has been successfully applied in entertainment, catering, retail and other fields. However, compared with smart card products with more mature technology and market, the market share and utilization rate of new concept video card products in my country is still quite low, so video card products in my country have broad market prospects.
2. Application market of Natec video card
Natec video cards have been widely used in many fields and industries in developed countries and regions such as Europe, America, Japan, Hong Kong and Taiwan, such as commercial retail, transportation, medical care, culture and entertainment and other fields. As digital consumption and smart card consumption have become the mainstream consumption methods in the commercial society, merchants will make full use of various more creative consumption methods and better service characteristics to compete for consumer groups, so personalized visual products have a broad market in my country prospect. And more and more fields and industries will start and will use video card products.
3.Entertainment consumption
At present, the entertainment consumption field is the largest market for the application of Natec video card products at home and abroad. Merchants make full use of the personality and stylish appearance of Natec video cards to compete for consumer groups, especially young people. The visual card can be used as a point card, stored value card, VIP card and other functions in entertainment consumption. It can display each consumption points, accumulated points, consumption amount, remaining amount, activity information and basic customer information in a timely manner. On the card surface, this not only allows customers to consume clearly, but also attracts customers to consume again.
4.Food and beverage consumption
The most important part of Natec video card in catering consumption is the function of discounts or points. The consumption record and accumulated points can be printed on the card surface during each transaction, and it can even reflect the next restaurant promotion activities on the card surface. The dynamic information platform of advertising and visual card can also solve the problem of untimely information exchange between chain stores. With its “visible” effect, Natec video card stimulates more consumer spending, which not only expands the consumer base, but also increases restaurant sales.
5.Retail industry
Most shopping malls or supermarkets attract repeat customers in the form of membership cards and point cards, and provide better services and discounts according to the user’s purchase situation; points can be accumulated or discounted on the visual card during each transaction, and the latest discounts can even be printed. Advertising, attract customers to consume.
6.Refueling system
The Natec visual card is mainly used as a stored-value function or instead of traditional paper fuel tickets in the field of refueling. The Natec visual card can directly and clearly print the name, serial number, date of purchase, license plate number, and pre-purchased fuel ( Gasoline, diesel) amount, refueling variety (gasoline 90#93#97#, diesel 0#-10#-20#-35#), unit price, quantity, amount, balance, refueling point number, etc., each time you refuel, the equipment The previous data is automatically smeared and the new refueling business data is displayed and printed. This card can be used for one time, or it can be used repeatedly after recharging at the sales outlets. If used together with the systems of Sinopec or PetroChina, cardholders can use it repeatedly across regions or even across provinces and cities.
7.Hotel
The current hotel room card only plays a role in unlocking. The room card combined with Natec visual card technology will have more functions. Each time a customer checks in, he can directly print the customer’s name, contact information, room number, check-in time, check-out time, room unit price, and deposit on the surface of the room card. The amount, as well as some of the hotel’s promotional activities, saves the trouble of keeping the deposit receipt for the guests at ordinary times, which is convenient for customers and improves the service efficiency of the hotel, and the card can be recycled and reused.
8.Airline’s Journey Accumulation Card
The Natec visual card can be used for mileage recording and consumption accumulation. The user only needs to put the Natec visual card into the visual printer when boarding or consuming, the journey or consumption will be accumulated immediately, and the user can directly see themselves on the accumulated card The effective mileage and accumulated total mileage of this time to avoid errors.
9.other industry
With the continuous progress and improvement of Natec video card application technology, as well as its convenience, speed, and uniqueness, it will gradually be applied in more applications, especially when combined with smart IC cards. More fields, such as highway toll cards, city bus cards, campus card, parking management card, library reading card, video store rental card, visitor card, medical card, park ticket card, ID card, etc.
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