Traceability system and informatization boost the rapid development of Qinbao Animal Husbandry
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The construction of the traceability system requires the determination and confidence of the corporate managers, and it is a test for the corporate management team. Shaanxi Qinbao Animal Husbandry Development Co., Ltd. has solved the stumbling block in daily management through the construction of the traceability system and boosted the rapid development of the enterprise.
At 8 o’clock in the morning, Wang Bohu came to the office. The first thing he did was to turn on the computer to view the cattle growth measurement records in the fattening farm on the Liyuan traceability system. The red part shows the daily weight gain of 0.8 kg-below the set weight gain warning line. How is this going? Xiao Wang entered the basic information of the fattening farm and checked the detailed file of the cattle: ear tag 36787, breed Qinchuan cattle, now bred in Qishan fattening farm, birthplace of Chencang District Cooperative, purchased on July 8, 2009. He thought to himself: That’s right, normal weight gain within the stress range, and observe for a period of time to mark the cow. “Now the daily breeding situation of each fattening farm is very clear, and each cow has an electronic file.” As the backbone of the cattle source department, Wang Bohu has always wanted to introduce advanced breeding management methods to Shaanxi Qinbao Animal Husbandry after returning from studying in Japan. Co., Ltd. come. But how to implement it, how to count, and how effective it is that have always plagued him.
Informatization breaks management bottlenecks
Shaanxi Qinbao Animal Husbandry Development Co., Ltd. has established a development model of “deep processing enterprise + fattening field + farmer breeding base”. At present, the development of Chencang District, Meixian County and Linyou in Baoji City is the key area, and the development is gradually moving to the southern foot of the Qinling Mountains, Qianlong and Chuanyuan. Regional development. Within 3 years, Qinbao Animal Husbandry has built 350 farmer-household farming base villages with a thousand heads, and the farming base village has 500,000 beef cattle. The cattle source department is a very critical department. On the one hand, it does everything possible to find excellent sources of cattle from the outside, and on the other hand, it guides the fattening farms and farmer base villages to raise cattle scientifically. What Xiao Wang has learned the most is that he runs back and forth between cattle farms, base villages, and companies every day, but with little success, the information he obtains is always fragmented and incomplete.
Xiao Wang said: “These problems have been solved now. I only need to log in with my username and password every day to view the information I want.” Aiming at the management interface of the Niuyuan Department, the Liyuan Traceability System presents each system as a whole. Fattening farms, farmer’s feeding process and various links; the early warning mechanism set up on some indicators of the system allows users to find the problem in the first time, find out the reason, and solve the problem immediately. The whole process is easy to operate, just click the mouse and select the content you want to view.
This operation relieved the members of the Niuyuan Department. Now open the operation interface and you can see the daily cattle purchase situation: which cooperative and which farmer bought the calf, which fattening farm is now being raised, and the electronic file of the farmer raising the cattle in the early stage is quickly transferred to the fattening farm In the basic information of cattle, the growth conditions of the feed, medication, and immunity in the fattening farm until the slaughter stage are clear at a glance. All links have strengthened the cooperation and communication within the company while realizing resource sharing, and strengthened the cohesion of the enterprise.
Building a traceability system to realize the process of informatization
Qinbao Animal Husbandry is a modern leading enterprise integrating Qinchuan cattle breeding, standardized fattening, large-scale slaughtering and processing, and catering chain. In the early days of its establishment, the company conducted a large number of investigations on the cattle source in Baoji area, and established a corporate development strategy of “using the famous Qinchuan beef as the basis, exploring the mid-to-high-end beef consumption market, and establishing China’s first beef brand”.
In August 2008, the system engineer of Liyuan Technology communicated with the management of Qinbao Animal Husbandry. With his experience in industry management, he immediately felt the problem of the company: the links were too complicated, the management was not standardized enough, and the details were not good for such cumbersome details. In the end, the two parties reached a consensus and conducted on-site investigations. In the next few months, I have sorted out the experience of each link and found that behind the company’s strong and excellent food quality inspection, there is a tumor that has a negative impact on the growth of the company, that is, as the company expands and The contradiction between management radius and depth expansion, smooth flow and management. Among them, obstacles between regions and time delays have become the biggest limiting factors in communication. Resources cannot be shared, and information cannot be transmitted in time. Ultimately, corporate strategies and tactics cannot be integrated and execution power is greatly reduced. The details of the problem are more prominent: one week or even one month after the calf purchased by the farmer is transferred to the fattening field, the calf file can be followed up; some calves have files in the breeding process, and some do not; face more than 100 kinds of calves. For products, a calculator is used to calculate and summarize product output and various indicators every day; there is no complete data record for feed production; the daily inventory situation is not very clear. There are many details in the process, but these are enough to show that it will be a stumbling block to the growth of the enterprise. This is how the invisible cost of the enterprise is generated, and the profits are naturally divided little by little. After many times of communication between the two parties, a set of real and effective management plan within the enterprise was finally released. At the same time, beef quality and safety have become a priority. As a high-end variety of meat products, beef is very different in the meat quality of different parts, so customers may pay more attention to the quality and standards when choosing beef, and pay more attention to the value of the brand. In what way can consumers know about Qin Bao, remember this brand, and recommend this brand? During the entire communication process, the company’s senior leaders put forward this demand to Liyuan Technology. In view of the situation of Qin Bao’s animal husbandry, the general goal was formulated: clear information, resource sharing, strategic coordination, through the historical leader enterprise production management traceability software, build a central data integration system, realize traceability information database, and form a data exchange summary platform. This system not only helps Qinbao Animal Husbandry achieve product traceability and recall, but also contains all the report data required for Qinbao Animal Husbandry’s business management. All related departments can share and exchange information through the platform; it provides timely information for business management and high-level decision-making. , Reliable information services; build an effective mechanism for traceability information management and control, so as to achieve rapid traceability and recall. The slaughterhouse is a core link in beef production and the most critical link in the realization of enterprise production management traceability. The slaughterhouse adopts the Liyuan meat expert system, which integrates slaughter, segmentation, and packaging management, and uses RFID technology to identify and monitor the entire slaughter line, including incoming batches, raw material management, queue management, carcass management, segmentation management, and packaging management. Module. Liyuan DBP data can be automatically uploaded to the Liyuan leader to realize resource information sharing.
However, the realization of such a huge system can never be completed in one day or two days. Every link involved must be communicated, sorted out, trained, and assigned responsibilities with the corresponding position workers and management personnel. At this point, Qin Bao Management The confidence and determination of the senior management is very important. With their long-term support and determination to completely change the status quo, Liyuan Technology system engineers can continuously overcome difficulties and help the company gradually achieve its goals. On this basis, the overall task was decomposed, and corresponding phased goals were formulated.
The first stage is to lay a solid foundation to sort out the work flow of each post, formulate the internal standardized coding system of the enterprise, carry out the integrated network wiring, and prepare for the realization of the overall framework of informationization. The functional departments, fattening yards, slaughterhouses, and storage centers of Qinbao Animal Husbandry Co., Ltd. For the purpose of China Unicom, the first round of changes will be made.
The second stage of construction refines and builds the overall informationization framework. The systematic documents formed in the first stage are sorted out, and the process is solidified through the historical source leader (MLD) enterprise production management traceability software, and a central data integration system is built to form the company’s internal The information resource sharing mechanism among various departments realizes the maximization of collaboration.
The third stage optimization follow-up According to the trial operation situation, combined with other external platforms of the company, including platform communication with customers, system debugging is carried out to make the system closer to the actual needs of Qinbao Animal Husbandry and achieve strategic goals.
Realization of Qinbao Animal Husbandry’s Historical Origin Traceability System
On August 1, 2009, after the second round of training, the Liyuan Leader Enterprise Production Management Traceability System was officially put into trial operation in various departments of Qinbao Animal Husbandry. The entire system design takes into account every link and detail of Qinbao Animal Husbandry. In combination with the original management mode, the system report filling method simplifies the repeated entry of the original paper reports between departments, and the communication between different regional departments is more timely. Information has timeliness and extensibility. Minister Wang of the Finance Department said happily that if you have a job, you no longer have to go to the end of each month to request a report. Through the implementation of the system, each production link is managed in a meticulous manner, the responsibilities are indexed, and the management efficiency is greatly improved. As the person in charge of the entire system implementation, Mr. Cao said in the implementation meeting that it is much easier to worry about. Through the system, we can easily see what our employees are doing every day. The responsibility is to the individual, and the execution ability has also been greatly improved. .
Realization and expansion of traceability system efficiency
At present, the leaders of Liyuan are operating normally in all departments of Qinbao Animal Husbandry, and Liyuan meat experts automatically upload the slaughter information to the MLD central database. In the entire slaughter, segmentation and packaging process, RFID technology is used to use a combination of electronic tag marking and bar code technology to finally realize that each piece of delivered meat is affixed with a unique identifiable traceability code label. It not only completes the tracking of live body to carcass and then to split meat, and realizes the traceability of split meat to carcass and then to live body, but also provides a basis for the settlement of cattle farmers: the comprehensive calculation of various rating indicators is more scientific and accurate, and every settlement The comprehensive rating report printed out by the system also gives the cattle farmers a deep understanding of how to raise cattle and what kind of cattle is better.
The leader of Liyuan and the food traceability network successfully realized the docking. Consumers can search for traceability information through the traceability code on the bar code pasted on each piece of meat. After consumers buy products in the supermarket, they can visit the company’s website and enter the traceability code on the product label. The system will show the entire production process of the product. By displaying the promotional photos, environmental photos and videos of the cooperative farmers’ feeding and slaughter stages, It has realized the “close contact” between consumers and production enterprises, allowing consumers to understand the production process and product quality information of the enterprise in a multi-dimensional and three-dimensional manner; while realizing data query, it pays more attention to image design and external publicity. The artwork is in line with the company’s overall VI design and brand design concepts, and achieves the effect of greater improvement and promotion of meat products, brand, and quality; when the system of the relevant management department needs slaughter processing traceability data, the data can be packaged and automatically transmitted to The corresponding government management system facilitates government supervision and management.
With the support and cooperation of Qinbao Company, Liyuan Technology engineers carefully designed according to the actual situation of Qinbao Company, and a complete enterprise information management platform was established, connecting feed processing management, pasture animal management, processing plant management, and product management. In the link, the information one-stop management mode is adopted, and information is automatically obtained and filled with the help of RFID technology and bar code technology. While improving the enterprise’s own management level, it allows consumers to understand the production and circulation processes that comply with health and safety, which improves consumers’ perception of the enterprise. And the level of confidence of the brand. The system provides a traceability model of “from farmland to table”, extracts the public traceability elements that consumers care about in supply chain links such as production, processing, and distribution, and establishes a food safety information database. Once problems are found, they can be effectively controlled based on traceability. And recall.
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