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RFID and cows? Most people don’t associate the two together. Usually speaking of RFID, people who are familiar with the technology will think of large supermarkets like Wal-Mart for the first time. Today, Feihe Ranch has broken through traditional management methods, innovatively linking the two together, and realizing strict tracking and management of dairy cows. .
What is RFID? According to the person in charge of Feihe Ranch, RFID is the abbreviation of Radio Frequency Identification. RFID technology is a kind of radio frequency identification technology, commonly known as electronic tags. RFID radio frequency identification is a non-contact automatic identification technology, which automatically recognizes the target object and obtains relevant data through radio frequency signals. The identification work does not require manual intervention and can be adapted to various harsh environments. RFID technology can identify high-speed moving objects and can identify multiple tags at the same time, and the operation is quick and convenient. It is usually widely used in various industries such as production, retail, logistics, manufacturing, transportation, and public information services.
Feihe Ranch prospectively discovered the applicability of automatic identification technology in farm management, innovatively introduced this internationally advanced technology into daily work, and realized strict tracking management of dairy cows. The staff of Feihe Ranch uses RFID technology to install electronic identification devices in the collars of each cow in the ranch, which is equivalent to installing an “electronic ID card” for them. This “electronic ID card” can instantly store many information including the age of the cow, the milking time of the cow, and the physical condition of the cow. It is integrated in the “Dairy Product Quality and Safety Traceability Information System”.
When cows equipped with “collars” with built-in RFID devices enter the milking parlor, the cows will be electronically scanned so that the ranch staff can effectively authenticate each cow. Through the information record, the ranch staff can view the family history, source area, yield, milk volume and other data of the cow. Every cow in Feihe Ranch has achieved “certificate work”. While ensuring the health of the cows, it also guarantees the safety of the raw milk, laying the gold medal quality of Feihe milk powder from the source.
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