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“Misfortune comes from the mouth, illness comes in from the mouth.” There is an obvious truth in the common saying: food safety is a matter of life.
How can we improve food safety so that everyone can buy and eat with confidence?
Let’s take a look at such an example first. There is a piece of fresh meat here. You can’t tell if it is “green”, but you can trace it back to which slaughterhouse it came from, which livestock it came from, which farm this livestock came from, and how it was raised. , You can even find out what feed this livestock eats, what kind of house it lives in, and what disease it has suffered%26#8230;%26#8230;So, can you buy it now?
This is not an illusion. Every piece of beef produced by Dalian Xuelong Industry Group can achieve the above goals. The means of informatization-“Xuelong Beef Quality and Safety Traceability System” has given Xuelong Beef an electronic “ID card”.
Dalian Xuelong Industry Group was established in July 2002. It is a provincial-level agricultural industrialization leading enterprise integrating feed processing, high-end beef cattle breeding, breeding, slaughtering, processing, and sales, and biological organic fertilizer processing and sales. The effective application of “Xuelong Beef Cattle Quality and Safety Traceability System” ensures that Xuelong black beef is truly safe and assured meat. The successful breeding of Xuelong black cattle matching line also ended the long history of no high-end beef cattle in our country.
This traceability system first came from the “Introduction of Key Technology in Beef Industry Chain and the Construction of China’s Safe and High-quality Beef Production System” project implemented by the Ministry of Agriculture. This project is led by the Beef Research Center of China Agricultural University, and its sub-project-“Xuelong Beef Cattle Quality and Safety Traceability System” based on RFID radio frequency technology is independently developed by Xuelong Technology Development (Dalian) Co., Ltd. Xuelong Technology applies electronic ear tags and two-dimensional codes to the traceability system, which is fully applied by Dalian Xuelong Industry Group Co., Ltd.
The traceability system incorporates reproduction, breeding, fattening, feed processing, daily management, disease diagnosis and treatment, etc. into the traceability system. In terminal supermarkets and shopping malls, Xuelong beef can be traced back for quality and safety. Consumers can use 15 methods to trace the Xuelong beef, including label information, terminal query machines, mobile phone text messages, mobile phone interpretation of QR codes, and the Internet. The information that can be queried includes: breed, gender, date of birth, fattening company, health status, quarantine immunity, feeding feed, slaughter company, pre-slaughter live weight, cut meat parts, grade, slaughter time, etc.
What ensures the effective implementation of the traceability system is a technology called RFID (Radio Frequency Identification). It is a non-contact identification technology that automatically recognizes target objects through radio frequency signals and obtains relevant data. The identification work does not require manual intervention and can work in various harsh environments. It has been widely used in the field of animal traceability management internationally. The “Snow Dragon Beef Cattle Quality and Safety Traceability System” based on RFID technology is considered to have reached the domestic advanced level.
At present, Xuelong Industry Group’s beef cattle breeding and processing all adopt the “Xuelong Beef Cattle Quality and Safety Traceability System”, and the implementation effect is very satisfactory, bringing huge economic benefits and far-reaching social impact to the enterprise.
The production of high-end beef is a very complex systematic project, involving more than a dozen links of standard formulation and the selection of inspection and testing methods. It involves many disciplines, the engineering is difficult, the cultivation period is long, and the enterprise risk is high. In the past, insurance companies were very cautious about the insurance of high-end beef cattle production companies. After the introduction of the “Xuelong Beef Cattle Quality and Safety Traceability System”, the People’s Insurance Company of China has insured all the cattle in the Xuelong Group. This is also the first domestic insurance company to do such a large-scale livestock and poultry insurance business. . After conducting a comprehensive investigation and understanding of the Xuelong Group, PICC believes that the traceability system can effectively monitor and manage cattle throughout the entire process, greatly reducing the risks caused by diseases, etc., so they decided to become the “Xuelong Black “The cow” is insured.
The application of the traceability system enabled Xuelong Black Cattle products to quickly occupy the domestic high-end beef market. As soon as the Xuelong Black Beef that applied the “Xuelong Beef Quality and Safety Traceability System” was launched, it immediately caused a sensation in the domestic market, and high-end hotels in Beijing, Shanghai, Guangzhou, Shenzhen and other high-end hotels received rave reviews. The fattening and slaughtering sales of “Xuelong Black Cattle” are rapidly expanding. In 2008, it is expected to slaughter 6,000 heads. The economic benefits are very considerable.
The application of the traceability system has also made “Xuelong Black Bull” a collateral for financial support provided by the bank. For the Xuelong Black Cattle, which has applied the “Xuelong Beef Cattle Quality and Safety Traceability System”, due to the insurance company’s insurance, the bank agreed to mortgage the black cattle in stock as fixed assets, thus providing a strong guarantee for the company’s capital turnover. The rapid expansion and development of enterprises provides a channel for capital turnover.
This is the first time that live animals are used as collateral for bank loans in China’s financial industry. The series of benefits brought by the application of this traceability system are becoming an important cornerstone for the Xuelong Group to build a high-end beef brand in China. The Xuelong Black Beef, which has applied the full quality and safety traceability system, has achieved a good brand effect in the domestic and foreign markets, and has a broad development prospect.
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