Metro uses Avery Dennison’s RFID tag inlays to track raw meat in the store of the future
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Leading RFID technology provider Avery Dennison RFID recently announced that Metro Group is using its AD-222 inlay chip to track raw meat in the future store in Toenisvorst, Germany.
This AD-222 inlay chip can be embedded in RFID tags to track foamed meat packaging trays. The application of this label will help Metro better manage the flow of perishable food, reduce costs and save time for purchase.
Avery Dennison’s solution includes conducting feasibility studies and designing RFID tags. However, a particular challenge for such labels is to meet food safety requirements. To this end, Eli Dennison has strengthened cooperation with the European Fasson Roll company to provide S-2000n compatible adhesives that can come into contact with food. This type of RFID tag can be read in the refrigerator and complies with Metro Group’s food label safety regulations.
Dr. Gerd Wolfram, Managing Director of MGI Information Technology of Metro Group, said that new technologies and new concepts are the key to meeting the changing needs of customers. RFID plays a key role in ensuring the quality of fresh food, and this technology will help improve product quality and efficiency.
Avery Dennison RFID vice president and general manager Robert Cornick said that Metro Group’s vigorous implementation of RFID technology shows to other retailers that RFID technology has achieved real benefits by improving efficiency and reducing costs. This AD-222 label inlay meets Metro Group’s high-performance standards, while Denison’s proprietary high-volume manufacturing process ensures uninterrupted supply.
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