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Project Background
Zhongshan Yinhe Automobile Co., Ltd. is an automobile service center with an area of 11,000 square meters, mainly for maintenance. Under the guidance of the “customer-centric” business principle, it has created a new era of automobile maintenance services in Zhongshan City. Zhongshan Galaxy Automobile Co., Ltd. is located at No. 161, Caihong Avenue, West District, Zhongshan City, in the southern part of the city, within the intersection of the economically booming business district.
Project proposals
Cooperation project: Nuojie customer loyalty promotion management system-car 4S version
Hardware: TCP410 One
Window card: 1000 sheets
Zhongshan Galaxy Automobile Membership Program: Become a Zhongshan Galaxy Automobile member, you can enjoy Zhongshan Galaxy Automobile’s more high-quality special services, special merchant discounts and bonus points program, so that the distinguished will accompany you all the way.
Application process for membership card
The process of applying for a membership card when repairing a car
Repair the car –> fill in the “Zhongshan Galaxy Automobile Member Registration Form” –> issue a membership card
Membership level
According to the application requirements, cardholders can be divided into silver card, gold card, diamond card, etc.
Rules for Redemption of Member Points Reward
Member consumption process
Card maintenance and checkout-enjoy membership benefits-update membership card points (RMB50 in cash is a point unit, and the corresponding gifts can be redeemed within the validity period)
Member redemption gift application process
In-store redemption process
Fill in the “Zhongshan Galaxy Automobile Points Exchange Form” to issue gifts-membership card points deduction
Evaluation
In the absence of a DMS system, Zhongshan Galaxy Automobile uses the Guangzhou Nuojie CRM visual rewrite card membership system and is better managed, which also reflects the company’s new members feel refreshed. After adopting the Guangzhou Nuojie visual membership card, Bonus points can be used for the exchange of car consumables and other commodities, maintenance or discounts, as well as the consumption discounts of cooperative merchants. The good and advanced service not only improves the visibility of the store in the industry, but also strengthens the communication and exchanges with users, and at the same time When you arrive at the video card, you will feel a distinguished and unique experience! It improves the troubles caused by the inconsistency of the original preferential system, and also makes the work more organized. The visual copy card has also appeared as a new technology product, which will inject new vitality and vitality into our car 4S shop!
Effect picture
With its keen tentacles and avant-garde CRM management, Zhongshan Galaxy Automobile is the first to introduce visual membership card management. Under the original Mercedes-Benz CDM management model, it is combined with the Nuojie automobile version of the membership management system. Now the old members have also fully redeemed for the new visual membership card, and the customer return rate has greatly increased…
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