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Project Background
Guangzhou Friendship Store was founded in 1959 and has a history of more than 50 years. It is the “Guangzhou City Time-honored Brand”. The store is positioned as a “premium department store” and features “premium, exquisite, novel, and brand-name” products, with more than 10,000 varieties of products. As the retail market is surging and competition becomes increasingly fierce, the rapid development of hypermarkets, specialty stores, convenience stores, online shopping and other formats, and the traditional department stores represented by Friendship Mall have been greatly impacted. In the face of such a fierce market environment, how to enhance the competitiveness of department stores, improve their information management level, and realize the transformation to a modern department store are all headaches for department stores at present.
Customer needs survey
According to customer surveys, it is learned that Guangzhou Friendship is facing the following problems in order to realize the comprehensive information management of department stores and complete the transformation of modern department store business models:
1. The current service methods of shopping malls have reduced the opportunities for direct communication between customers and products, and the products cannot be fully understood.
2. The cumbersome payment method wastes the shopping time of many consumers.
3. Too many categories and varieties make consumers have to spend more time to make choices.
System function description
PDA application
1. Counter sales
Store employees enter their ID and password to log in to the PDA system, download basic file information, and start a day of business, including full-time discounts, retail specials, member specials, gift promotions, cashier billing, return and exchange processing, etc., to realize the sale of goods The real-time price adjustment notification and sales data and cashier monitoring are convenient for shopping mall managers to inquire and manage at any time.
2. Inventory management
Employees log in to the PDA system for inventory management, which mainly includes services such as store allocation, store receipt and storage, inventory inventory, and real-time output of inventory adjustment orders, warehouse locations, product assembly orders, product split orders, inventory entry orders and other inventory data. It is convenient for shopping mall management personnel to inquire and count the inbound and outbound business.
3. Member Services
For store members, employees can make cards in batches, set membership categories to issue membership cards, perform corresponding membership card file maintenance, membership card recharge, membership card point reduction, membership gift files and issuance, etc., and perform operations on members’ consumption Real-time query and statistics.
4. Chain distribution
According to the store’s sales and inventory status, the store’s operation management personnel approvedPDAHandle the replenishment, replenishment, data transmission and other services between the headquarters distribution center and the stores, mainly including the application for goods, the store distribution management, the allocation of each store and the distribution report center, etc., and reduce the purchase through centralized mass purchase And operating costs.
5. Financial settlement
Settlement management is mainly used for the management of customer transactions, including the processing of business documents such as customer statements, consignment bills, and joint account bills, as well as inquiries and statistics on account-related businesses.
System application effect
Free up a large number of handwritten orders from the counter staff, and enhance the sales efficiency of Friendship Shopping Center
The customer shopping process is simplified, the shopping experience is improved, and the return rate is higher
Accurate and accurate membership points and product discounts
Real-time decision-making in shopping malls, extremely efficient
Realize POS smart mall, enhance the image of Friendship Mall as a whole, and enhance the competitiveness of peers
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