Delis-build a 5 million pig industry system and improve the food quality and safety traceability mechanism
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“Big Four” technology platforms underpin the establishment of a 5 million pig industry system
In order to ensure the safety and quality of meat products from the source, Delis Group has focused on the goal of “one hundred cities and ten thousand stores, one hundred companies, ten billion enterprises, and a century-old brand”. In accordance with the requirements of industrialization and standardization, The four major business sectors of animal husbandry technology, food technology, and biotechnology are the platforms to build a 5 million pig industry system integrating grain, oil and feed processing, breeding pigs, raising and fattening, slaughter and segmentation, meat processing, and bioengineering. The system annually produces 450,000 tons of meat and 200,000 tons of high-end meat products; the annual total social output value is over 16 billion yuan, and profits and taxes are 1.5 billion yuan. At present, the industrial system of 5 million pigs has begun to take shape.
The agricultural science and technology platform established the “Shandong Delis Agricultural Science and Technology Co., Ltd.”. According to the needs of building an industrial system of 5 million pigs, in accordance with the development model of large-scale processing and intensive operation, the construction of a 1.2 million tons of grain and oil processing logistics base for grain and oil Processing, food processing by-products are directly transported to the feed processing link through the conveyor. The project is located in Delis Industrial Park, with an annual grain and oil processing scale of 1.2 million tons, including 200,000 tons of wheat, 500,000 tons of soybeans, and 500,000 tons of feed; an annual output of 150,000 tons of high-quality flour and 92,000 tons of soybean oil; an annual output of 40 10,000 tons of soybean meal, 50,000 tons of secondary flour and by-products. All feed produced is distributed to 5 million high-quality pig breeding bases, and distributed to each standardized pig farm by the company’s 100 pig cooperatives.
As an important part of the 5 million pigs base, this project can improve the entire quality control system to ensure meat quality from the source. At the end of 2007, the project will be completed and put into production, becoming a modern, large-scale and intensive northern large-scale grain and oil processing and logistics center, forming a grain, oil and meat industrial cluster with Delis Park as the core, and promoting Delis’s industrial upgrading; Realize income of 3 billion yuan and profit of 60 million yuan; absorb more than 20,000 laborers and increase farmers’ income by 300 million yuan.
The Animal Husbandry Technology Platform has established the “Shandong Delis Animal Husbandry Technology Co., Ltd.” to mainly carry out pig breed improvement, breeding, promotion and breeding. In 2002, the company used China’s famous traditional high-quality pig breed “Laiwu Black” as the base female parent, took into account both meat production performance and meat quality traits, and used modern bio-molecular markers and conventional breeding techniques to combine methods to develop independent intellectual property rights. The “Old Lai” breed of pig has a lean meat rate of more than 60% and an intramuscular fat of about 4%. At present, 1 original breeding pig farm has been built, with 200 “Laiwu Black” original pigs; 1 great grandparent pig farm with 600 “Oudley” great grandparent sows and 3,600 grandparent sows breeding annually; 3 An ancestral pig farm breeds 20,000 parent-generation sows annually; a boar semen center provides 200,000 high-quality semen each year.
On this basis, in accordance with the business model of “company + cooperative + pig farm”, the company established “live pig production and marketing cooperatives” in various base counties, and established “live pig production and marketing cooperatives” in all townships. Each pig farm is self-producing according to standardization requirements. Raise and operate in a closed environment, implement “unified supply of breeding pigs, unified artificial insemination, unified supply of feed, unified veterinary medicine and epidemic prevention, unified technical services, unified purchase of fat pigs”, establish 100 pig production and marketing cooperatives, 1000 standardized breeding communities, and 10,000 standardized The pig farm will form a production base that produces 5 million commercial pigs per year. After the completion of the system, the annual investment value of social purchases will exceed 4.5 billion yuan, which will increase social benefits by about 900 million yuan. At present, 36 cooperatives have been established, more than 3,600 contracted pig farms, and more than 1.6 million high-quality fattening pigs are produced annually.
The food science and technology platform established “Shandong Delis Food Science and Technology Co., Ltd.”, which mainly conducts pig slaughtering, chilled meat, low-temperature meat products and prepared food processing. In 1989, the company learned from the advanced experience of developed countries, took the lead in researching and developing low-temperature meat products in China, and carried out industrialized production, and successively established low-temperature meat product production bases in Shandong, Beijing, Xi’an and other provinces and cities. According to the statistics of the National Industry Information Publishing Center, from 1996 to 2006, “Delisi Low-Temperature Meat Products” ranked first in sales of similar products in the country for 11 consecutive years. In 2004, it was rated as a Chinese famous brand product.
In 1999, the company invested 200 million yuan to introduce a complete set of advanced equipment from Germany, and built a 2 million pig slaughter project, using the most advanced pulse three-click halo, horizontal vacuum blood sampling, vertical steam scalding, and vertical horizontal sauna massage. , Gas flame instant secondary sterilization, carcass three-level quarantine, instant cooling and temperature reduction, more than 24 hours of deacidification and maturation, and other modern new technologies for slaughter of pigs. The “flavored chilled meat” produced in 2007 was recognized as a Chinese famous brand product.
In 2003, the company introduced advanced equipment to research and develop the “hamburger patties”. In a fully enclosed environment, it was processed at low temperature using the “no frying” method. This product changed the high-temperature frying method and completely solved the problem. Traditional fried meat is easy to produce carcinogens.
The biotechnology platform established “Shandong Delis Biotechnology Co., Ltd.” to process biological products, condiments and health products. In 1997, the company developed pure natural biological health food. Arctic sea dog oil is rich in DPA, DHA and EPA that are necessary for human body but cannot be synthesized by itself. It has significant effects on reducing blood lipids and regulating immunity. It has passed the clinical verification of 22 hospitals organized by the Chinese Medical Association; it is developed by relying on the advantages of pig raw materials It contains biological products such as fragrant oil, bone element, bone ginseng, natural calcium and so on.
At present, it has undertaken the “National Science and Technology Support Plan-Bone and Blood Product Development and Industrialization Demonstration Project”, and established an industrialized technology platform for the comprehensive utilization of bone and blood. Established plasma protein powder, hemoglobin powder, and “functional peptide-iron” ternary blood processing technology system; established a blood processing technology system based on collagen, natural hydroxyapatite, osteopolysaccharide, selenate chondroitin and “active instant A four-element integrated bone processing technology system based on “total bone”.
Apply RFID technology to improve the quality and safety traceability system
Delis and the Shandong Institute of Standardization jointly undertook the national 863 research project-“Research on the Application of RFID (Radio Frequency Identification) Technology in Meat Food Traceability”, and implemented a food safety traceability system throughout the process. Established systems such as origin traceability management, production and processing traceability management, storage and transportation traceability management, sales market traceability management, etc., to provide technical support for product early warning, traceability, and recall.
Speed up base construction to ensure product quality and safety from the source. Implemented the industrialization and standardization of live pigs, established great-grand and grandfather-generation pig farms to breed parent-generation sows with good farrowing, strong adaptability and excellent meat quality; adopt the “company + cooperative + standardized pig farm” approach to scale up Breeding contract pigs; in conjunction with the breeding base, a million-ton grain and oil processing project has been built to provide high-quality and safe feed for breeding.
Strictly control the raw and auxiliary materials to ensure the quality of input. For the required raw materials, auxiliary materials, additives, and packaging materials, unified bidding and procurement are implemented, and production licenses, qualification certifications, product qualification certificates, product identifications, inspection reports issued by statutory inspection agencies, etc. are strictly obtained, and the best procurement is selected.
Improve the quality system and strengthen product quality management. Strengthen the three teams of standard measurement, quality control management, and quality supervision, implement standardized quality management; passed ISO9001, HACCP system certification, ISO14001 environmental system certification, and implemented “excellent performance management”. Products that fail to meet the standards will not be Quasi-factory products, all products that have reached the expiry date will be recalled.
Strengthen inspection and testing, and strictly control product quality. Raw materials, inputs, and processed products are strictly inspected by the animal husbandry, health, quality inspection, commodity inspection and other departments in accordance with regulations, and certificates and inspection certificates are issued. At the same time, the company has strengthened the construction of testing centers and actively carried out testing and inspection to ensure the quality of products out of the factory. Quality and Safety.
Improve the cold chain system and improve the quality of storage and transportation. A 10,000-ton refrigerated warehouse and a 1,000-ton constant temperature warehouse have been built, and 30 new refrigerated trucks have been added to form a complete cold chain system.
On this basis, with the Shandong Institute of Standardization, we jointly undertook the national 863 research project-“The Application Research of RFID (Radio Frequency Identification) Technology in Meat Traceability”, in pig breeding, feeding, feed, epidemic prevention and meat products A food safety traceability system is implemented throughout the production, packaging, storage, transportation, and sales links.
The food safety traceability system based on radio frequency identification (RFID) technology is the most effective tool to control food safety. It has outstanding features such as non-contact reading, resistance to harsh environments, and strong confidentiality. It has been widely used in advanced countries in the world. Its specific application is to attach RFID tags to live pigs and pork, read and write the RFID tags by an “RFID reader”, and transmit the information to a computer database, so as to realize the tracking and tracing of the health and safety of live pigs, pork and pork products.
Today, the group has applied the origin traceability system in major breeding farms, selected representative pig breeding farms and applied RFID ear tags to manage breeding pigs; and applied the production and processing traceability system on the Delis pig slaughter line and segmentation line. Combining with RFID tags, it records the handover between work sections in detail; Barcode technology and RFID technology are applied in the warehousing and logistics department. Through the application of the storage and transportation traceability system and the sales market traceability system, consumers can scan the “tracing barcode” to query detailed product traceability information .
Delis Group has established a complete set of systems such as origin traceability management, production and processing traceability management, storage and transportation traceability management, and sales market traceability management, and created a food safety traceability platform, which provides technical guarantees for product early warning, traceability, and recall, and enables quality and safety traceability The system is more complete and perfect.
“Interaction between enterprises and farmers” to help build a new countryside
Delis’s first practice of the “enterprise-agricultural interaction” model is based on the development of the enterprise, guiding the enterprise to establish an interactive relationship with the Introduce agriculture, optimize the allocation of resources, extend the agricultural industry chain, realize the value-added of agricultural products, and promote the development of enterprises and the construction of new rural areas through the integration of enterprises and farmers, the promotion of enterprises by enterprises, and the promotion of enterprises by agriculture.
Group Chairman Zheng Heping said: “Implementing’enterprise-agricultural interaction’ is the best choice to achieve a win-win situation for leading agricultural enterprises and’agriculture, rural areas and farmers. In the practice of developing and feeding back the “three rural areas”.”
The group took the lead in implementing the “enterprise-agricultural interaction” model, and promoted the rapid development of Delis Village, making it rated as one of the top ten well-off villages in the country and the national civilized village.
First, promote the improvement of pig breeds and accelerate the reproduction of improved breeds. Since 2001, Delis has invested more than 70 million yuan to cooperate with Laiwu City to establish “Delis (Laiwu) Breeding Co., Ltd.”, which marks the beginning of Delis’s implementation of “interaction between enterprises and farmers”. The breeding pig breeding company uses Laiwu black pigs as the base female parent, and has cultivated the “Oudley” high-quality pig supporting line with independent intellectual property rights. In 2005, it passed the provincial appraisal and reached the leading level of similar domestic research. Breeding shows that an “Old Lai” sow can increase income by 300 yuan to 500 yuan per year. The promotion of high-quality pig breeds has greatly promoted the development of the local pig industry.
Secondly, the combination of enterprise and farmer promotes enterprise development and cultivates pork processing resources. In order to ensure the quality of meat products, Delisi, with Zhucheng and Laiwu as the core areas, implemented unified standards for seed supply, material supply, technology, epidemic prevention, purchase and pig farms in accordance with the requirements of industrialization management, and developed 36 pig cooperatives and 3,600 cooperatives. Multiple standardized pig farms. In Zhucheng, a series of policies and measures have been studied and formulated to promote the development of pig cooperatives around the development of the pig industry. In Laiwu, in order to cooperate with the construction of the Delis pork base, the implementation of the construction of high-quality pig standardized demonstration bases and standard farmers, focusing on the four major systems of scientific and technological research and development, standardized production, industrial development, and disease prevention and control. Today, these enterprise-agricultural interactions have created a good atmosphere for the development of the pig industry and have shown good effects. In 2006, Zhucheng slaughtered 2.1 million pigs, and Laiwu slaughtered more than 1 million pigs.
Thirdly, enterprises feed back the villages and participate in the construction of rural communities. While building the pig processing industry, Delis has implemented the reform of the village-level economic development and management model. Breaking the original village-level economic structure characterized by “blocks”, with the support of group companies, an agricultural company was established to implement socialized, professional, and large-scale production; division of labor according to industry needs, high culture, high quality, High-capacity labor enters the enterprise, and other personnel are engaged in forestry and animal husbandry production. At present, about 28% of employees work in enterprises and 26% of them are engaged in forestry and animal husbandry.
Reform the village-level operating system and management system. Break the decision-making system of the village party branch and village committee, and form a professional group by the party committee, village committee, company, villager representatives, etc., to study decision-making enterprises and major issues in the village, implement democratization and professional management; implement “agricultural conversion” in the village , The company is responsible for the supply of grain and oil.
Strengthen infrastructure and environmental construction to create a good community environment. Today, there are more than 720 households in the village, and 99% of residents live in European-style two-story buildings, with an average housing of 260 square meters per household. Electrified villages were built, 80% of residents realized “electric cooking”; more than 21,000 evergreen ornamental trees and economic trees were planted, and a park with artificial lakes, pavilions, rockeries, and corridors was established.
Improved social service undertakings. High-standard kindergartens and primary schools have been built. Delis Vocational Technical College has been designated by the Ministry of Education as a national “part-time work, part-study” pilot school, with 185 faculty members and 520 students; Delis outpatient department has departments 15 sets, 22 sets of medical equipment, 36 beds; established a swimming pool, tennis court, basketball court, fitness center and library; established a training center with annual training of 2,360 people; invested more than 20 million yuan to build Changcheng Town The 11 kilometers of asphalt road leading to the urban area and National Highway 206 facilitates the travel of several surrounding villages.
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