Feihe uses radio frequency identification technology to establish a milk quality traceability system
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In order to more effectively protect the rights and interests of consumers and strengthen the quality and safety management of dairy products, Feihe Dairy has reformed the traditional quality management methods and realized the full coverage of dairy products from the ranch to the table through the use of new radio frequency identification technology (hereinafter referred to as RFID). Management has achieved good social and economic benefits.
RFID technology is a non-contact automatic identification technology that uses radio frequency communication to achieve rapid reading and writing, non-visual identification, mobile identification, multi-target identification, positioning and long-term tracking management through RFID tags. RFID technology is widely used in various industries such as production, retail, logistics, manufacturing, transportation, and public information services through the unique and effective identification of physical objects. The United States, the European Union, Japan, South Korea, etc. put the development of RFID technology and industry at a strategic height, took active measures, and formulated relevant development plans, and they have been involved in the establishment of RFID standards, the development and application of related software and hardware technologies. At the forefront of the world. Feihe Dairy Industry has given full play to its advantages in technological innovation, and its RFID application fields have been expanding.
The quality traceability system of dairy products binds radio frequency electronic chips (ie, the “electronic ID card” of the cow) to the cows, and continuously enriches and improves relevant information during the breeding, transportation, and production processes, and integrates the information in a complete and detailed manner. Feihe Dairy’s dairy product quality and safety traceability information system”. In this way, Feihe Dairy, the quality supervision and management department, and other relevant personnel can inquire relevant information through the information system to ensure the reliability, safety and health of dairy products. According to reports, this quality traceability system has the following two characteristics. One is to fully implement information management from breeding to consumption. The second is to supervise the whole process to ensure the safety of milk quality.
The practice of Feihe Dairy has shown good social and economic benefits. The dairy product quality traceability system established by using RFID technology has realized the whole process and multi-level supervision of the dairy product production, achieved supervisory information sharing, supervisory means integration, deepened supervisory levels, and accurate and refined supervisory data, which has effectively improved milk products. Product quality market supervision ability.
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