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The annual de Saint-Omer Golf Open held in southern France this year uses a passive radio frequency identification system to simplify the process of VIP customers entering and exiting specific areas.
This event was held from June 15 to 21 this year, with a total of 13,000 spectators, including 2,000 VIPs. These VIP customers can enter private bags, VIP lounges, exhibition areas, restaurants and hotels. Another 1,000 other personnel, including organizers, athletes, sponsors, and journalists, also need unique access permissions. In some cases, an individual’s right to visit different regions changes every day, says Sandrine Grevet, head of golf development at Najeti France. Najeti France is the organizer of this event and also manages the golf course.
“We have this problem every year,” Grevet explained, “It is even difficult for us to understand the permissions of personnel entering the different divisions of the event, who can have lunch or who can enter the VIP-only Green Bar.”
Previously, the event used barcode certificates and wristbands to manage access control, Grevet said, this has led to customer waiting in line and low satisfaction. In addition, she said, it is also difficult for the organizers to establish customer and sponsor information to track their preferences for future events.
This year, Najeti decided to use a passive RFID system to track VIP customers of the event. NooliTIC, an RFID consulting and system integration company, helped build this system.
<1>The organizer uses RFID handsets to manage the entry and exit of personnel in special areas
Using 6 Psion Teklogix Workabout Pro S-G2 Gen 6 handheld computers (with embedded RFID reader) and a set of RFID ticket solutions provided by the Belgian company RFIDEA, the technical team completed the system construction within three days. The ID certificate contains a high-frequency 13.56 MHz passive tag that complies with the ISO 15693 standard. A total of 3,000 customers, employees and other individuals with special access rights received the certificate, according to Gregory Marquis, one of the creators of NooliTIC.
<2>The certificate contains an RFID tag that meets the ISO 15693 standard
The reader is connected to the wireless network and the Global Packet Radio System (GPRS)-operated by one of the sponsors, French Telecom company Orange. RFIDEA provides a central customer database, and NooliTIC is used to manage personnel access rights for this system.
The organizer can also quickly change the authority of the certificate holders through this central system. Unlike the old system, there is no need to reissue the certificate. According to Marquis, customers’ access rights can be changed daily.
One of the biggest challenges in implementing this system is, Marquis said, including the initial confirmation of the accuracy of the customer’s database to minimize confusion when using the system. This system provides the organizer with unprecedented detailed information on the customer’s experience of the event.
“Last year, the organizer did not have any information about customers entering and leaving the stadium. Now we can provide them with real-time data such as the time customers stayed in multiple bars and restaurants. In this way, the organizer can understand the areas where customers like to stay the most, so as to facilitate next year’s competition. Planning.
Due to EU privacy regulations, event spectators have the right not to disclose their personal information. In order to motivate them to join this project, the organizers of the event also hold a lucky draw.
The cost of the entire project is $17,000. Marquis said that some technology sponsors-such as Orange and French data storage company StoreData-sponsored the project.
In general, Grevet is very satisfied with the RFID experience of the event. Najeti France has already considered adopting this technology in other applications.
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