Paris Art Museum Centre Pompidou will use NFC phones to attract young audiences
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As part of a national project in France to promote NFC technology to consumers, Paris Art Museum Centre Pompidou plans to pilot a mobile phone system-Smart Muse, to attract young audiences to the Teen Gallery, which is under construction. The museum is expected to open in October 2010. Before that, the management of the museum will decide how to use RFID mobile phones to better communicate with young people through their commonly used media-social networking sites such as Facebook and MySpace.
The Smart Muse system consists of NFC software-Wave-Me, NFC RFID hardware (used in mobile phones), and NFC RFID tags from Inside Contactless. Connecthings provided content management software and consulting services for this project, and the mobile phone was provided by Sagem Wireless.
The system will be installed at the same time as the Teen Gallery opening hours in the fall of 2010, said Mauricio Estrada-Mu?oz, Project Manager of Centre Pompidou’s Youth Activities Department. With Smart Muse, visitors can wave their mobile phones in front of posters or exhibits with NFC tags to obtain information and share their views with the museum. If everything goes as expected, they also share information with friends via the Internet.
The Teen Gallery in the Centre Pompidou under construction will use NFC phones to attract young people
“This will be the first art museum aimed at young people,” Estrada-Mu?oz said. With this in mind, the museum hopes to attract young people aged 12-18, which is usually the age group with the smallest number of art museum customers. In order to introduce art to young people and attract their participation, the museum plans to combine their familiar technical tools to provide exhibits and projects specifically for this age. NFC technology will play an important role here, he said, because it allows young people to use the tool they are most familiar with-mobile phones-to choose the exhibits they most want to know about, watch videos, listen to artist interviews, or get information about an artist. Information and time in the library.
Each Sagem mobile phone provided by the museum will be equipped with an NFC RFID module and antenna provided by Inside Contactless. Passive 13.56 MHz RFID tags that comply with NFC standards are embedded in posters or placed on exhibits. When the user brings the phone close to the tag, the phone will read the unique ID code of the tag. The mobile phone and the server use Wave-Me software. The mobile phone enters the server to download the content related to the poster or exhibit and display it on the mobile phone.
Mobile phones can also directly send information about specific exhibits, artworks, and artists to the management of the museum to initiate a dialogue between the museum and the audience. But most importantly, Estrada-Mu?oz said that when customers communicate with other young people about their views on art through social networking sites, it also boosts publicity for the museum. To achieve this goal, mobile phone users will enter relevant information, such as their facebook address. When users enter their views on the artwork, this comment will appear on the facebook page and other media, such as the artist’s video page.
In order to achieve this goal, Inside Contactless will provide a software that maps the museum’s multilingual data on the labeled exhibits to the unique ID code of each tag, said Loic Hamon, the company’s NFC business line marketing VP.
Teenagers under the age of 18 can visit the museum for free, and NFC phones with Inside Contactless software are also free, and they only need to be returned when they leave.
The first art exhibition will focus on street art, Estrada-Mu?oz said, studying how this art affects the entire art industry.
“This project is extremely challenging for us. We must take the youth group seriously, and through this project, we also let young people understand that they can take art seriously,” Estrada-Mu?oz said.
Inside Contactless also provides the same technology for the ancient town of Nice in France. The system adopted by Nice is expected to be officially put into operation in early 2010 as a tourism guidance system. Tourists can rent a Sagem mobile phone (the city offers 100 rentals in total), and tourists who already have an NFC mobile phone can use their existing mobile phone to obtain information. The NFC tag used in Nice contains the InsideContactless NFC chip, which is used to identify road signs or walls near scenic spots.
Through this system, visitors can obtain information about play routes and each scenic spot. When the mobile phone detects a tag, the system establishes a link, and the server InsideContactless software will upload the information describing the scenic spot to the mobile phone. The system can also suggest the visitor the next attraction and provide a route. At each scenic spot, users can comment on the city and send it to facebook.
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