Typical cases of multimedia communication systems for small financial companies

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For a long time, commercial banks have “credited loans” to small and medium-sized enterprises, and small and medium-sized enterprises generally have the problem of financing difficulties. On May 8, 2008, the China Banking Regulatory Commission and the People’s Bank of China jointly issued the “Guiding Opinions on the Pilot Program of Microfinance Companies”. From the initial pilot projects in 5 provinces and cities to the gradual promotion throughout the country, the development of microfinance companies has been rapid. At present, nearly 2,000 small loan companies have opened business nationwide.

The “decentralized, flexible, efficient, and convenient” operating characteristics of microfinance companies determine that companies need to set up branches in their target regional markets and provide consulting services that can meet customer needs. The purpose of this is to provide financing facilities for small and medium-sized enterprises, natural persons and individual industrial and commercial households, but it also brings management challenges to small financial institutions. For cost control considerations, small financial companies need to be able to control the resulting operating costs while providing adequate services to customers. In view of the particularity of financial institutions, the headquarters needs to strengthen the management and control of regional branches and maintain efficient and fast communication with branches. In the case of business growth and branch expansion, companies also need to be able to expand their information communication systems flexibly and at low cost.

All of the above goals can be achieved through the Multimedia Communication System (MCS), which has the outstanding advantages of excellent cost performance, significantly improved corporate communication efficiency, flexible and efficient deployment, and convenient maintenance and expansion. It is very suitable for small financial enterprises.

Company Profile

Ernst & Young International is a non-profit organization headquartered in Boston, USA. It has established microfinance institutions around the world to provide low-income self-employed individuals with small loans, business training and other financial services. Over the past 36 years, Ernst & Young International has established the most successful microfinance institutions in many countries and regions in the world. Ernst & Young International has nearly 32 partners in Latin America, the Caribbean, India and Africa, and is entering Asia and the Middle East. Ernst & Young International has experienced microfinance experts from the United States, Baghdad, Colombia, Bangalore, India and other regions.

Ernst & Young Microfinance Co., Ltd. (hereinafter referred to as Ernst & Young) is located in Chifeng City, Mongolia, China. It is a wholly foreign-owned small loan company. Joint venture to provide microfinance services to small businesses, individual industrial and commercial households, and farmers and herdsmen.

Business needs and goals

The Gesirui Technology project team conducted a detailed investigation and understanding of Ernst & Young’s needs. Each of Ernst & Young’s branches needs to conduct frequent teleconferences with the head office and set up a call center to provide customers with high-quality services. Typical needs are as follows:

1. Teleconference: need to have a strong conference function, through simple operation, it can realize the functions of various department meetings within Ernst & Young, as well as meetings between various regions, and meetings with customers. The meeting needs to have the characteristics of simple and fast operation and large capacity;

2. Call center: For professional small financial companies, they need to provide customers with high-quality and high-standard customer service. Therefore, a professional small call center system is essential. Ernst & Young has approximately 20 customer service personnel. The multimedia communication system itself has the corresponding typical functions of a call center, which can meet the needs of enterprises to serve customers efficiently;

3. Low-cost telephone charges: The solution must be able to reduce the cost of communication between the headquarters and each branch and between the branches.

Features and solutions

Gesirui implemented a set of communication system based on IP network for Ernst & Young, which not only meets the needs of customers for multi-branch communication, teleconference, call center, etc., but also greatly saves the implementation cost of the system. The details are as follows:

1. Realized conference function: whether it is the main extension, the extension of each office, or even a mobile phone or a fixed phone. You can dial the conference room number of the headquarters to conduct a conference call. Can hold a meeting of 12 parties. Telephone conferences are easy to operate and low in cost, which saves a lot of time and money for conference preparation;

2. Call center function: any employee of the company can be added to one or more groups and become an operator among them to provide services to customers. Operators can still make or receive internal/external calls while connecting to the service;

3. Significantly reduce communication costs: to achieve free calls between the Inner Mongolia headquarters and branches, and to dial outside lines of other branches in different places, and only charge city calls;

4. Easy deployment: The implementation of the entire communication system is based on Ernst & Young’s original IP network, saving wiring costs and call costs.

The specific solution topology is as follows:

1. The deployment of headquarters

Deploy an IP network-based voice communication system at the headquarters, including: MCS softswitch server, recording server, database server, voice gateway, IP phone, customer service software, and the voice gateway is connected to the existing telephone network (PSTN). The MCS server manages the calls of the headquarters and branches, the registration of customer service personnel, and the management of meetings. The calls are recorded by the recording server.

2. The deployment of branches

The branch deployment is based on the IP network voice gateway to connect to the existing telephone network (PSTN), the office staff are equipped with IP phones, and the agents are equipped with SEME agent software.

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