Vivienne Westwood uses TexTrace’s RFID tags to protect its brand equity
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textrace AG, a technology company that provides advanced technology for the apparel industry, designed an innovative radio frequency identification (RFID) product certification program for the famous fashion company Vivienne Westwood.
This unique solution is provided by TexTrace and its partner Eximia Srl. It carefully integrates RFID technology into the woven label of brand clothing, which does not affect the look and feel of brand products, but also provides security protection for brand assets. In this way, TexTrace provides a complete approach for Vivienne Westwood’s product certification to focus on leading brand protection strategies:
——The source tag at the manufacturing point protects the assets of the entire channel.
——Used in the process of logistics to retailer distribution, encrypted and coded RFID tags provided by TexTrace to authenticate and anti-counterfeit brand products.
——TexTrace RFID tag is an integral part of the product, not just a label.
A company’s brand is its most valuable asset, and brand protection is a growing problem worldwide. In addition to concerns about counterfeit products and shrinking, today’s brand owners are also being significantly affected by brand devaluation, because branded products may be sold at a price 20% to 60% below the market value due to increased gray market activity .
As a brand’s label has been ruled as part of a legal product, brand owners can take action to prevent unauthorized distribution, and even sue if necessary. In addition to the legal significance of brand labels, RFID technology can also allow brand owners to prevent counterfeiting. The RFID woven label provided by TexTrace can track the entire supply chain, and it is easy to verify the authenticity of items in customs and stores using standard RFID technology.
“TexTrace combines textile technology andRFIDThe combination of technology provides reliable label products that meet the strict standards of Vivienne Westwood brand weaving,” said Nurben Usta, head of Vivienne Westwood’s production department: “We will not sacrifice our brand for technology. TexTrace has helped us achieve a better brand authentication method in a good way. “
“We are very pleased to be Vivienne Westwood’s trusted supplier, designing and providing fabric tags that integrate RFID technology, and providing brand protection for locations other than manufacturing and sales,” said Sybille Korrodi, director of marketing and business development at TexTrace. “As a technology supplier, based on our experience, we have developed a reliable solution for apparel brands and manufacturers for brand certification.”
Vivienne Westwood’s RFID tags will be used on men’s clothing in the spring of 2016. In the initial stage of the RFID project, it is mainly used for product certification, and will be deployed to improve logistics and inventory management afterwards.
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