Daohuaxiang Winery RFID electronic traceability project was completed and put into use in mid-June
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On the morning of May 14, Daohuaxiang Wine Company held an electronic traceability project report meeting in conference room 506. The company’s general manager Yan Daxiang, deputy general manager Chen Xiaolei, and related personnel in information technology, production, marketing, and dispatching systems and the management team of Shanghai Tianchen Company Face-to-face communication, discussion, and resolutionRFIDExpect to resolve problems before the construction of the electronic traceability project and work ideas in the later stage.
RFID, or radio frequency identification, is considered to be one of the most promising information technologies in the 21st century. It is a non-contact automatic identification technology that uses semiconductor chips as information carriers and uses radio frequency communications. In recent years, the proliferation of counterfeit and inferior products has always been a cancer that affects the production and operation of formal enterprises and disrupts the order of the market economy. The liquor industry has suffered greatly. The company attaches great importance to anti-counterfeiting, traceability and logistics management capabilities, and strives to use RFID technology to change this situation, use the traceability characteristics of RFID, to achieve the purpose of purifying the rice flower wine market, and to play a leading role in the wine industry.
The Daohuaxiang RFID electronic traceability project was initiated and implemented in August 2013 and officially launched on April 4 this year. Half of all construction work has been completed and it is expected to be completed and put into use in mid-June.
The general manager of the company Yan Daxiang emphasized at the meeting that Daohuaxiang is the first enterprise in the liquor industry in Hubei Province to introduce an RFID electronic traceability system. In the design and construction process, it must reflect the advanced nature, uniqueness, one-time, accuracy, reliability, and ease of use. The combination of anti-counterfeiting technology and the reputation of Daohuaxiang will further improve the anti-counterfeiting ability and level of Daohuaxiang wine, and better protect the intellectual property rights of Daohuaxiang wine series brands, so that all consumers who love Daohuaxiang can buy with confidence.
The implementation of the Daohuaxiang RFID electronic traceability project is to build an anti-counterfeiting and traceability management system for Daohuaxiang wine, establish a domestic demonstration application of RFID technology in food anti-counterfeiting, and promote the development of anti-counterfeiting application and traceability management system of RFID technology in food products. The application of RFID in the commodity circulation market has explored a feasible way.
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