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Thin Film Electronics ASA (Thinfilm), the world’s leading manufacturer of printed electronics and intelligent systems, recently announced a cooperation with the technology company G World Group. The company has long been committed to providing transparent and reliable solutions for global anti-counterfeiting certification. After the strong alliance, the two parties will release the industry’s innovative product at the 2015 Mobile World Congress-the first “smart wine bottle” using printed electronic technology.
The “smart wine bottle” will also be equipped with the Thinfilm patent applicationNFC The successful launch of OpenSense? label and G World’s global patented SAMSCAN process will contribute to the anti-counterfeiting certification of wine products throughout the supply chain, ensuring that the packaging, transportation, storage and purchase processes are carried out in the original factory sealed state. This will further promote the development of anti-counterfeiting agreements in the food and beverage manufacturing industry, and create an unprecedented and assured shopping experience for consumers around the world.
“The G World system can provide a transparent and reliable anti-counterfeiting structure for every link in the supply chain, which helps optimize the trade environment and increase production efficiency.” said Grant Shaw, the managing director of G World. “This time working with Thinfilm, we feel I am very happy and believe that the technical cooperation between the two parties will effectively protect the rights of brand manufacturers and consumers.”
NFC OpenSense™ tags are light and smart. While detecting the sealed and open state of the product, they can be wirelessly interconnected with smartphones or devices that support near-field wireless communication technology. It is currently the only one that integrates smartphone readability, unique identification, and The public display technology that integrates the product status recognition function. The unique identifier contained in this type of label enables companies to track and monitor the status of each product through professional software and analysis tools; even if the product is broken when the factory label is opened, its function is still effective, enabling the brand to be effectively maintained Relationship with consumers.
Following the appearance of the “Smart Wine Bottle” at the 2015 Mobile World Congress Shanghai Exhibition, G World will purchase millions of NFC OpenSense? Fu Liquor’s products. As a major supplier of high-end red wines in the Asia-Pacific region, Fingerford’s annual export volume of red wine in China alone has reached 600,000 bottles, and its more than 50 sales outlets spread all over China, among many Chinese consumers and wineries in Western Australia. Successfully build a bridge of communication. In addition, the G World system will also provide transparent and reliable transaction agreements for the governments, manufacturers and consumers of the two countries, and promote the effective implementation of trade exchanges between the two countries and the China-Australia Free Trade Agreement.
“As a high-end wine supplier from Western Australia and a major exporter in the Chinese market, Fingerich Wines is committed to providing our loyal consumers with high-quality pure wines.” Fingerich Wines CEO Anthony Mr. Wilkers said, “We are very pleased to cooperate with Thinfilm and G World, and look forward to taking the lead in applying this world-leading product in the next few months.”
In this regard, Kai Lepp?nen, Chief Commercial Officer of Thinfilm, said: “For a long time, winemakers and retailers have been looking for a cost-effective, fit-to-bottle method to track and confirm the entire supply of each bottle. Anti-counterfeiting certification in the chain. In the actual process, the limitations of existing tracking methods can always make counterfeiters benefit from it.”
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