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Food is the most basic material condition for human survival and development, and food safety involves the protection of the most basic rights of mankind. In order to solve the current outstanding problems in product quality and food safety, the General Office of the State Council issued the “Opinions on Accelerating the Construction of Important Product Traceability System” in early 2016. Food safety management has become a top priority in my country, and the food safety traceability system is under development. Under construction gradually.
However, since the turnover of large-scale food production companies is much greater than that of pharmaceuticals, the production concentration of food companies is high, the number of production lines in a single factory, the speed of production and operation of a single production line, the time of full-load continuous production, the degree of automation of production lines and logistics Both are much higher than those of pharmaceutical manufacturers. Such high output, big data, high automation, multi-level, high differentiation, and high implementation difficulty of multiple equipment constitute the characteristics of food traceability. Aiming at the actual problems of food traceability, Beijing Jiahua Huicheng Technology Co., Ltd., which has rich industry experience in the fields of electronic drug supervision and food quality and safety traceability, has proposed a set of effective solutions for several major characteristics of food traceability. The program has been successfully applied to many food production companies such as Lee Kum Kee, Xinhe Foods, Fujian Xidoduo, Jindi Chocolate, COFCO, Nongfu Spring, Obijia, Yanjing Beer, Sichuan Meile, etc., and has brought companies prosperous profits.
Enterprise Overview
As a well-known brand under the global top 500 company COFCO, Great Wall Wine is the number one wine brand in China and a “Chinese Famous Brand Product”. Its production, sales and comprehensive market share have ranked first in the industry for many years. It won the highest awards at many international professional wine appraisals such as London. It is deeply loved and trusted by consumers and is recognized as a well-known trademark by the State Administration for Industry and Commerce.
User demands
Great Wall Wine is one of the first choices for many criminals to counterfeit and inferior products. Therefore, anti-counterfeiting and channeling prevention is a serious problem facing Great Wall Wine. Great Wall hopes to use product quality traceability services to realize multiple management functions such as production coding, warehouse management, product flow management and consumer inquiries for Great Wall wine.
Service plan
1) Through automatic identification technology, the online code management of the production line is realized in the production plant, and the relationship between the traceability codes of the product bottles, boxes and stacks is established;
2) In the factory warehouse, build a WMS management system based on RF technology to track the flow of product shipments;
3) Deploy a logistics management system in RDC across the country to efficiently collect flow data when receiving and shipping products;
4) Docking SAP work orders and outbound delivery orders, integrating ERP and K. Wah PTS (Product Traceability System) to eliminate information islands.
Create value
1) Combine physical anti-counterfeiting and information anti-counterfeiting to realize product anti-counterfeiting management. With the advantages of advanced identification technology (such as laser, barcode, RFID, etc.), realize the intelligent identification scheme design for each bottle of wine; through the implementation of the cloud traceability platform, Visualize the entire quality information (raw materials, brewing, environment, packaging, logistics, retail, etc.) of each bottle of wine, so that counterfeiters cannot simulate the information of the product’s full life cycle, so as to achieve the purpose of anti-counterfeiting; through production companies and distributors , Consumers and government quality departments to realize automatic early warning of counterfeit products;
2) Standardize the data collection of sales channels and realize the anti-sweeping management of products. With the help of Internet of Things technology (barcode, GPS, 3G, RFID and other sensing technologies, etc.), in the process of product circulation, the products of RDC and distributors are flowed to Information is collected in time and transmitted back to the cloud traceability platform to realize real-time tracking of product flow. It is convenient to understand the inventory and sales data of RDC and distributors, and to understand the distribution of products in circulation channels in time. At the same time, with the help of the powerful statistical analysis function of the cloud traceability platform, it can realize the early warning of fleeing goods;
3) Optimize the production process, improve production efficiency, realize the information management of production process control, adopt new packaging code assignment methods, optimize the packaging operation process and improve operation efficiency without changing the existing production line;
4) Improve the efficiency of logistics operations, track the flow of each bottle of wine, and closely integrate with the enterprise production system, logistics system, and third-party logistics system. With the help of automatic identification technology (barcode, RFID, wireless handheld terminal), product packaging is offline and product In the entire supply chain of warehousing, sales and delivery, logistics transportation, distributors (retail), and consumers, real-time acquisition of flow data and improve the efficiency of logistics operations, and accelerate the process of products from production to consumption;
5) Establish a characteristic service system, improve public consumption loyalty, establish a complete consumer profile, use general equipment (such as commonly used mobile phones, special terminals, etc.) to collect and feedback the RFID tag information on products through member consumption management , To track product quality and after-sales service, so that companies can accurately understand and judge product quality and user feedback. Realize the retrieval of basic product information (such as authenticity, production date, place of production, etc.) and wine cultural information (raw materials, wine cellars, wine masters, process quality information, etc.) to improve consumers’ loyal consumption to the enterprise.
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