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Case Introduction:
This plan is based on the existing technical methods such as laser and digital anti-counterfeiting of alcohol, combined withRFIDThe anti-counterfeiting advantages of technology, from product production, transportation, storage, distribution to sales terminals, and the entire process of final sales to consumers, establish a product anti-counterfeiting and quality traceability system. The use of RFID anti-counterfeiting technology can prevent counterfeit products from flowing into the sales market, control product quality, sales personnel supervision and management, strengthen market control and management, guide enterprise product design positioning and improve the timeliness of business decision-making. The system has been successfully applied to well-known state-owned enterprises and brand apparel enterprises such as Guangbai Group.
Influence:
Through informatization, realize the leap-forward development of goods in the circulation link;
Promote all kinds of commodities, especially high-end commodities or food commodities that have an impact on human health
The development of e-commerce;
Expand the application of RFID technology in the field of logistics;
Promote the construction of a logistics security system.
1. Function overview
Ever since Changyu Wine entered the Guangbai warehouse, RFID technology has been used throughout the process to bind anti-counterfeiting labels during the storage process. Auto-reading RFID technology is used to manage the warehouse during packing, warehousing and outgoing, and inventory analysis functions are added to lay a solid foundation for visual warehouse management.
Schematic diagram of Guangbai Winery’s anti-counterfeiting and traceability self-service terminal
When the product is put on the market, all the information about the production, storage, quality inspection, etc. of the goods can be obtained through the following methods:
1. Handheld;
2. NFC mobile phone;
3. Self-service terminal;
4. Query on anti-counterfeiting network service platform.
Each of the above methods uses encryption and other methods to provide safe and reliable technical support for anti-counterfeiting, increase consumer confidence, and establish brand image.
The system consists of: database layer, communication link layer, management layer, application system layer and user equipment layer. The architecture has good scalability and is convenient for future business system expansion.
In this project, RFID electronic tags are used as anti-counterfeiting marks and are attached to the storage link. The electronic label is a paper label with the “Guangbai Wine Industry” identification information printed on the surface, and a permanent strong adhesive sticker on the back, which is torn down and directly attached to the bottle. When consumers buy wine, they can use handheld phones, NFC mobile phones, and self-service terminals to check the authenticity of the wine they bought.
2. Inbound and outbound management
Access and storage management is mainly for the quick storage and removal of each wine. In this plan, speed, efficiency, accuracy, and information integration are the key goals pursued. The main purpose is to improve the accuracy of warehouse management, management accuracy and convenience of operation, and reduce data errors and delays;
Before the wine enters the warehouse, each bottle must be pasted with an anti-counterfeiting label.
After the wine with the anti-counterfeiting label is pasted, the operator carries out the packing work. Paste logistics labels on the outside of the wine box, and perform rapid processing through the inbound and outbound channels, so as to achieve the intelligentization of warehouse management.
3. Anti-counterfeiting query
The sale of alcohol is the most important part of the anti-counterfeiting link. Most fake alcohol enters the circulation of alcohol through loopholes in the sale link. It can be stipulated that liquor distributors must be equipped with handheld phones, and the delivered liquor must be inspected to ensure that no fake liquor is mixed in; at the same time, large shopping malls, supermarkets, specialty stores, etc. must be equipped with self-service terminals. As consumers, when purchasing alcohol, they have the right to require retailers to check the authenticity of the alcohol on the spot with a handheld phone. If the data can be read smoothly, it indicates that the bottle of alcohol is genuine. If the data in the label cannot be read, the consumer can Refuse to buy.
This solution supports handsets, self-service terminals, and RFID mobile phones to check the authenticity of red wines. At the same time, two methods of “hard destruction” and “soft destruction” are carried out for the products that have been sold. In terms of data processing, the system will use high-level encryption, and obtain the information factor of the anti-counterfeit label, read the information factor of the terminal device (handheld and NFC mobile phone), and then perform encryption and decryption operations with the read time factor to obtain a Group dynamic query serial number for consumers to query. Since the serial number of the query read each time is time-dependent, even if the serial number is copied, the results of the query at different times will be different. In this way, the possibility of high-tech fraud from the overall fraud on the equipment and labels is avoided.
Establish product traceability points in large supermarkets or shopping malls and set up self-service query terminals. Consumers can query the entire production process of the product online when the product is close to the card reader and return it to consumers for viewing; at the same time, establish a corporate portal to support consumers online Inquire.
Highlights of this application case:
This solution is exclusively designed by Guangzhou Zhongda Microelectronics. Compared with ordinary RFID anti-counterfeiting technology, in addition to the same industry RFID anti-counterfeiting technology, the advantages of this solution are mainly reflected in:
1 Technical advantages
1. Two-way authentication technology: the handheld/self-service ATM and anti-counterfeiting labels carry out mutual authentication, preventing the forgery of labels and equipment from the source. This is something that general application-oriented enterprises cannot do.
Figure 2 Device mutual authentication
2. Support a variety of user terminals: In addition to supporting traditional handheld devices, it also supports NFC mobile phones, and also supports self-checking ATMs equipped with core modules independently developed by Zhongda Microelectronics.
Figure 3 Support terminal
3. Label damage mode technology: 1) Hard damage: Use fragile paper label design. When encapsulating the anti-counterfeiting label chip, use fragile paper to encapsulate, and at the same time process the antenna of the chip to ensure that the label is separated from the wine bottle. damage. 2) Soft damage: When consumers buy wine, the salesperson operates the label. Prevent the label from being used again.
4. Unique design of labels and equipment: The labels and equipment used in this project can only be used in the RFID anti-counterfeiting project of Guangbai Wine Industry, and other projects cannot be used. The forgery of labels and equipment is fundamentally eliminated.
2 Customer buying experience feels the advantage
1. “Small craft gift” handset: The handset is light and beautiful in appearance. For customers who purchase a large quantity at one time, the handset can be given away for free. The handset is designed to support all the wine anti-counterfeiting verifications of Guangbai Liquor Industry now and in the future.
2. Personalized self-service terminal: In addition to supporting authenticity inquiries, this self-service terminal also supports online shopping functions and direct purchases with compatible bank cards. At the same time, on this device, you can play alcohol advertising and other promotional materials.
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