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——Shandong Mobile has been established for ten years, boosting the development of Shandong’s characteristic agriculture
Nowadays, Shandong’s specialty agricultural products, Jiaozhou Chinese cabbage and Leyi vegetables, have become close to Shandong Mobile’s “Nongxintong” business. Mobile information technology has helped the vast number of vegetable farmers move faster on the road to wealth; in Jining, Jinxiang Garlic posted With the “QR code” label launched by China Mobile, the “electronic trademark” prevents counterfeit garlic from hiding; in food processing companies such as Shandong Ronghua and Xiantan, animals are given mobile electronic identity labels as soon as they are born, realizing breeding and epidemic prevention. , Quarantine, slaughter and other whole-process supervision, product quality is more guaranteed…
As a large agricultural province, the reputation of Shandong’s agricultural products is croaked at home and abroad. For example, Jiaozhou Chinese cabbage, Jinxiang garlic, Laiyang pear, Leling jujube, Feicheng peach, Penglai grape… These characteristic agricultural products have become local development. Featured business cards”. How to improve the scientific and technological content of the “characteristic business card” and better promote the increase of agricultural production and farmers’ income has become a major issue facing the people of Shandong.
Faced with the “three rural” issues, in recent years, Shandong Mobile has given full play to its industry advantages, increased basic investment in rural communication networks, accelerated the construction of modern agricultural information resources, realized the network of agricultural information services, and built an information platform for tens of millions of farmers to become rich. Serving the development of characteristic agriculture according to local conditions, making mobile informatization an “accelerator” to promote the development of Shandong characteristic agriculture.
China Mobile’s “QR Code” traceability system protects Shandong’s characteristic agricultural products brands and consumer rights
Nongxintong helps production and sales
One-stop production and marketing of characteristic agricultural products
At about 4 pm every day, the cell phone of Mr. Han, a cabbage grower in Madian Town, Jiaozhou, will ring regularly. “Look, the getting rich information is here again.” Mr. Han said while turning on his mobile phone to check. The content of the text message was the planting technology, market information, and favorable agricultural policies provided by the Jiaozhou Agriculture Bureau and the Chinese Cabbage Association.
“To make Nongxintong a personal technical expert in Jiaozhou planting industry and an information release platform for Jiaozhou Agriculture Bureau.” Jiaozhou Agriculture Bureau clearly proposed to use Shandong Mobile Nongxintong platform to serve local agricultural development and improve the level of agricultural informatization. Conception.
Qingdao Jiaozhou is a national food production base and one of the top 100 counties (cities) for vegetable production. The local specialty Chinese cabbage has been striving for the regional brand of “Jiaozhou Chinese cabbage”. With the establishment of the “Jiaozhou Chinese Cabbage” brand, large-scale planting, standardized planting, and sales information have become the most concerned things for Jiaozhou agricultural departments and farmers. Because of the expansion of the planting range, the traditional teaching by a single expert and the activities of going to the countryside with science and technology can no longer achieve zero-distance exchanges between agricultural experts and each farmer in terms of production technology and field management experience. In addition, farmers are also faced with the problem of agricultural product sales, and are eager to transmit their own product supply information to the outside world in a timely manner.
Shandong Mobile, taking advantage of the convenient operation, fast delivery, and anytime, anywhere characteristics of the rural information machine, joined forces with the Jiaozhou Agriculture Bureau, and the Jiaozhou Agriculture Bureau and the Jiaozhou Chinese Cabbage Association jointly provide technical and market supply and demand information. In February 2009, Shandong Mobile set up a special column “Jiaozhou Agriculture” on the agricultural information communication platform to send Jiaozhou vegetable farmers to local Jiaozhou cabbage and vegetable market price quotations and transaction information. At the same time, the local government’s agricultural policies and administrative notices were sent to Jiaozhou vegetable farmers. Crop planting guidance information is sent to farmers.
Tai’an is the largest tomato production base in Shandong Province, and Fangcun Town, Daiyue District, Tai’an City is known as “the first town of tomatoes in Qilu”. To help growers improve their planting techniques, the town used to organize experts to enter the village for technical training, but the coverage was narrow and few farmers benefited.
Nowadays, the “experts” who face to face with farmers on the base have been replaced by text messages. Shandong Mobile’s agricultural information communication platform for “Taian Tomato” can deliver expert guidance and market information to tomato growers in a timely and accurate manner, making tomato planting more scientific.
The “Taishan Red Tomato Specialty Wholesale Market” in Fangcun Town, which has an annual transaction volume of nearly 100 million yuan and mainly deals with tomatoes, is also promoted through the supply and demand information column of Nongxintong. “Tai’an Daiyue District Fangcun Town’s 10,000 mu of high-quality tomatoes are on the market. Distributors from all over the world are welcome to call. The phone number of Fangcun Wholesale Market Management Office…” SMS messages such as these will be sent to merchants from time to time to attract more wholesalers and let Tai’an Tomatoes are not only well grown, but also sold well.
Today, in Shandong, local agricultural products such as Leling jujube, Laiyang pear, Penglai grape, Feicheng peach, Zhanhua winter jujube, all rely on the mobile information technology platform provided by Nongxintong to make their own golden signs.
QR code can be anti-counterfeit and traceable
Food safety plus “electronic trademark”
“Now garlic also has an ID card. Consumers don’t have to worry about buying fake Jinxiang garlic. Our garlic farmers have a better business!” In Jinxiang, Jining, the hometown of garlic, garlic farmer Zhao Dongchen pointed to the “two” on the garlic packaging. Dimension code” said happily.
Jining Jinxiang garlic enjoys a high reputation in the domestic and foreign markets due to its strong juicy flavor, pure spicy flavor, crispy and delicious flavor. The Jinxiang Garlic Association and garlic enterprises attach great importance to the “Jinxiang Garlic” brand, but suffer from no effective means to protect the brand. In response to this situation, Shandong Mobile used garlic origin traceability and product safety as the starting point, and cooperated with garlic production and sales companies to promote QR codes. Garlic manufacturers enter detailed information for garlic products and assign a two-dimensional traceability code; when consumers buy garlic, they only need to scan the code or send a text message on their mobile phones to check the product origin, certification status and other information on the Internet anytime and anywhere, and they can also provide feedback in time. Misinformation.
At present, Shandong Mobile and Jinxiang Dongyun have successfully launched the “Pure White Garlic” QR code product traceability service, providing effective technical means for protecting the “Jinxiang Garlic” brand. No matter where these garlics “go”, there is a QR code to prove their identity, fake and inferior can not hide.
The reputation of Shouguang Vegetables is well-known throughout the country, and the “Leyi” brand vegetable trademark has been recognized as a famous trademark in Shandong Province. In order to further enhance the image of Shouguang’s vegetables, all major vegetable companies in Shouguang are equipped with a “vegetable QR code traceability system”. Detailed information distinguishes the authenticity. The mobile phone “QR code” has become an important anti-counterfeiting method for Shouguang Vegetables, which has played a positive role in maintaining the brand and protecting the rights and interests of consumers.
In recent years, animal epidemics have occurred from time to time. Avian influenza and H1N1 influenza have made people daunting. However, it is difficult to find the origin of the diseased animals after the outbreak, which hinders the prevention and control of the epidemic. Shandong Mobile is Shandong Ronghua Food Co., Ltd., Shandong Xian The animal disease traceability technology developed by the animal product breeding and processing enterprises such as Tan Group Co., Ltd. has effectively solved this thorny problem. As soon as the animal is born, the epidemic prevention staff wears a unique identification mark-the “two-dimensional code ear (foot) mark”, and records every vaccination and other epidemic prevention conditions. When animals are released for slaughter, the quarantine officer shall issue a quarantine certificate for the place of origin, or a certificate for quarantine passing the county border. In the animal slaughter stage, the quarantine officer conducts pre-slaughter quarantine and slaughter quarantine, and issues an animal product quarantine certificate, and returns and cancels the QR code mark. Each link uses a dedicated mobile terminal and a mobile communication service platform to interact with the central data center. , To achieve real-time online management of the entire process from birth to breeding, epidemic prevention, quarantine, and slaughter. Once animal diseases and food safety issues arise, they can be traced accurately and dealt with quickly.
Shandong Luhua Group also uses a product traceability system, which can be traced by code. You can also log in to the homepage of Luhua Group’s mobile portal through your mobile phone, enter the code on the peanut oil barrel, and query the product’s production unit, workshop, production line, date of delivery, etc. Information, and compare with the real object to ensure the supervision of the whole process of production and circulation.
Nowadays, product traceability has become an important basis for the company’s daily supply, sales, storage, and market monitoring in various regions. Product quality has been further guaranteed, and the people can eat more at ease. The company and its products have won a good reputation.
Use mobile phones to expand the market to make brand shift
Informatization boosts the “blue economy”
As the saying goes: relying on mountains to eat mountains, relying on the sea to eat the sea. In the Xuejiadao Office of Qingdao Development Zone, where fishermen have been for generations, but in this small mountain village, a well-known seafood brand, “Laoyinjia” Sea Cucumber Co., Ltd., mainly deals in sea cucumbers, abalones, and fish. Seafoods such as crabs are well-known throughout the country.
Yin Baochang, general manager of the “Old Yinjia” Sea Cucumber Co., Ltd., when he was engaged in the sea cucumber business in the 1980s, he used only a shabby wetsuit and a small fishing boat. Selling sea cucumbers is also dependent on “hunting the market.” After tasting the convenience of mobile communication business, we cooperated with Shandong Mobile and customized the rural information communication business for every marketing staff of the company, so that they can understand the market information in time; every employee of the company uses the group ring back tone business to strengthen “Lao Yinjia” brand promotion of sea cucumbers; every traditional festival, Yin Baochang will send preferential information to old customers through the enterprise information communication business, and the store is often full of customers. And Yin Baochang himself loves the mobile Internet the most, and many businesses are connected through the mobile Internet.
On July 18, 2008, Shandong Mobile launched 3G service in Qingdao, and Yin Baochang used a 3G mobile phone for the first time. “Mobile Internet access is faster, and you can also browse the Internet anytime, anywhere, and the efficiency of doing business online has also improved.” Yin Baochang said.
Yin Baochang not only got rich first, but also placed more than 30 surplus rural laborers in employment, solving the problem of product sales for hundreds of seafood farmers on Xuejia Island. In 2007, he was named “Shandong Province’s Top Ten Peasant Youth Entrepreneurship Leaders”.
Xiaoqingdao Village, Rushan Ocean Institute Town, is located on an isolated island more than 10 nautical miles away from the land. More than 300 villagers live on offshore fishing and breeding. Seven years ago, Shandong Mobile’s mobile phone signal covered the island and offshore, which solved the problem of the island. Difficulty in communication. Wang Jinsheng, a villager who has been engaged in fishing for many years, said with deep feeling: “Call the phone before returning from the sea. Before the ship gets ashore, the trucks that receive the goods line up.”
Rongcheng Zhukou Fishery Co., Ltd. has nearly 700 mobile phones. Since November 2003, Shandong Mobile’s enterprise information release system has been used to enable production command and dispatch, fishery information release, seafood processing demand and sales information to be truly synchronized and shared. Greatly improve the efficiency and effectiveness of the enterprise. Shandong Mobile’s all-round “fishery industrialization information bridge” has exerted a great “interchange effect” in coastal fisheries. It grasped the “fishing news” of the international market for the first time, leading the company to direct its sights to the international market, and its products have been selling well every year. Korean, European and American markets.
In recent years, the rapid development of Shandong Haodangjia Group, Lidao Group, Chishan Group, Mashan Industrial Group, Hongyangshen and other large aquatic product processing companies have benefited from mobile informatization technology. Shandong Mobile has promoted mobile informatization to these companies. The system has become a “booster” for enterprise development and has contributed to the development of the local “blue economy”.
Li Xiuchuan, general manager of Shandong Mobile, said that the Shandong Provincial Party Committee and the Provincial Government have proposed a strategic plan to create a blue economic zone in the Shandong Peninsula to expand the new space for Shandong’s development, stimulate domestic demand, and achieve the goal of building a strong economic and cultural province. Shandong Mobile will closely focus on the new blueprint planned by the Shandong Provincial Party Committee and the Provincial Government, create an information platform that serves the “blue economy”, provide information guarantee for the development of Shandong’s blue industry system, and contribute to the realization of the new leap-forward strategy of enriching the people and strengthening the province.
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