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Case background
For many years, bird’s nest has been regarded as a high-end tonic, especially the bird’s nest in Malaysia, which is even more famous. However, since the incident of excessive blood nitrite in blood bird’s nest in my country in July 2011, the identity and source of bird’s nest on the market have also been questioned, which has seriously affected the interests of regular bird’s nest manufacturers. In order to prevent illegal manufacturers from counterfeiting and substandard products, Malaysian bird’s nest manufacturers have established a bird’s nest product traceability management system through cooperation with our company, and provided consumers with a traceable anti-counterfeiting query system, which has won the trust of consumers.
face the challenge
1. Due to the rampant counterfeit and inferior bird’s nest products on the market, there is a crisis of trust in bird’s nest products.
2. Without an effective anti-counterfeiting mechanism, consumers cannot effectively distinguish bird’s nests produced by regular manufacturers.
3. The traditional bird’s nest production and processing process has not formed a unified standard, which is inconvenient management and low production efficiency.
Application effectiveness
1. Established and improved the bird’s nest product traceability system. Consumers can obtain information about bird’s nest raw materials, production, import and export through the unique “bird’s nest code” query.
2. Standardize the production, processing and sales process of bird’s nest products, improve production efficiency, and guarantee product quality.
3. The establishment of the traceability mechanism enables the company to regain the trust of the market, enhance its image and expand its influence.
4. The key information of the production and processing of bird’s nest is recorded in the information management system, which facilitates the management of the enterprise and helps to improve the management efficiency of the enterprise.
PDA configuration
Product model: Chainway C5000
Main functions: RFID UHF, GPRS
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