RFID technology is applied to Delis to control the quality of pork from the source
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With the approach of the Spring Festival of the Year of the Snake, people buying Chinese New Year goods in major shopping malls and supermarkets in Qingdao, Shandong have also begun to flood in. As the highlight of each family’s plan to purchase Chinese New Year goods, meat is definitely indispensable. The author visited meat counters in major shopping malls and found that due to the high quality of the products and the introduction of a series of eye-catching promotional measures before the Spring Festival, every counter of Delis Meat is always surrounded by crowds of people who buy it.
According to Mr. Zheng, the sales manager of Delis Qingdao, since many consumers in the island city have realized the good quality of Delis meat, many people rush to the counter to purchase. Judging from the current sales situation, this year’s sales have grown rapidly. Whether it is the hot-selling chilled meat or the starch-free round ham, it is the target of consumers to snap up.
The growth process of every brand trusted by the market has passed the baptism and test of the market. The reason why Delis Meat has won the trust of so many consumers is that Delis has always regarded “quality above all else” as a company. In addition to the adherence to the creed, strictly controlling the source of pigs and adopting advanced production technology, the product safety traceability system has become a protective net to ensure the safety of Delis products.
Delis has strict control and management of the product source. According to reports, Delis owns the brand pig Oudley with independent intellectual property rights. It is based on the female parent of the famous pig breed “Laiwu Black Pig”, which is known as the “No. The excellent pig breeds developed by modern biotechnology have a lean meat rate of 60% and an intramuscular fat of about 4%. In order to fully promote this high-quality superior variety and ensure the uniformity of meat raw materials, Delis has established high-quality pig breeding bases in more than 10 counties and cities, adopting the “enterprise + cooperative + pig farm” model, and implementing the “six Unified management, that is, unified supply of breeding pigs, unified artificial insemination, unified supply of feed, unified veterinary drug epidemic prevention, unified technical services, unified purchase of fat pigs, and farmers only need to be responsible for feeding.
In addition, in the construction of health and epidemic prevention services for pig bases, Delis adheres to a fully enclosed operation, providing full service and monitoring in terms of health, epidemic prevention and medication. In accordance with relevant national regulations and standards set by the World Health Organization, a complete pig disease control and supervision system, an epidemic detection system, and an epidemic prevention barrier system have been established in each pig base to realize the supervision of the whole process of pig breeding.
“The piglets bring their ID cards, which are linked to each other and can be monitored.” By equipping the piglets with “ID cards” and establishing files, Delis has evidence for every link from the birth of the piglets to the delivery to the slaughterhouse. check. In the author’s interview, Delis’s salesperson said. According to the standard model, Delis has established dozens of pig breeding cooperatives and nearly 400 standardized pig farms, producing hundreds of thousands of high-quality commercial pigs annually. According to reports, an important reason why Delis products are popular with consumers in Island City is that Delis can truly control the quality of pork from the source.
As the company undertakes the national “863” project, Delis has introduced a safety traceability system based on RFID (radio frequency) technology in the entire 5 million pigs system from source to terminal. This quality and safety traceability system realizes that the company’s products “can be queried from entering the factory to the shopping mall”, which is the first of its kind in the domestic industry. In addition, Delis products are transported through the entire cold chain, which meets the product’s requirements for temperature and other indicators.
From the source of live pigs to slaughter and processing, from safety inspection to safety traceability, Delis has established a rigorous and meticulous “green food safety production chain” for meat product processing. This set of “safety chain” not only provides consumers with safe and secure products, but also enables Liss to establish an unshakable leading position in the market.
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