Shaanxi “Xifeng Wine” uses RFID technology to achieve food safety traceability
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In the process of “three strikes and two constructions” in Guangdong Province, some famous products that use RFID technology to support food safety traceability provide a solid basis for market management, and also enable consumers to enjoy the full right to know and have a real High-quality consumption. Recently, Shaanxi Xifeng Liquor, one of the four most famous liquors in the country, has officially adopted the RFID-based food safety traceability system and products developed by Shenzhen Zhonghe Zhengtong Technology Development Co., Ltd.
Xifeng wine RFID anti-counterfeiting electronic label
“Whether it is Li Kui or Li Gui, the authenticity of the NFC phone will be known by scanning.” After installing Shenzhen Zhonghe Zhengtong’s product identification verification software on a smart phone that supports NFC short-distance payment, consumers only need to hold the phone near the RFID tag attached to the product and store the product details in the merchant’s back-end database It will be fed back on the consumer’s mobile phone and enable consumers to verify the authenticity of the product in time.
Software interface and verification results
According to Zhang Dalin, the general manager of Shaanxi Xifeng Red Classic Wine Industry, the RFID-based food safety traceability system developed by Shenzhen Zhonghe Zhengtong Technology, through the combination of RFID technology and smart phones, can not only make consumers timely, accurate and convenient Verify the authenticity of the “Xifeng” series of wines, and safely consume the “Xifeng” series of wines, which strongly safeguard the legitimate rights and interests of consumers. Moreover, by using this system, companies have strengthened their own traceability information management of the entire process of commodity sales channels, and can grasp the consumption habits and consumption frequency of consumers at the first time, thus greatly strengthening the “Xifeng” brand. Marketing and promotion of wine series on the mobile Internet.
Shenzhen Zhonghe Zhengtong Technology’s extensive application of RFID technology and the gradual popularization of NFC smart phones will correctly guide consumer concepts in the era of mobile Internet of Things. The support for the traceability of the authenticity of commodities is also the escort for the social integrity and ethics system, which ultimately facilitates the smooth realization of safe commodity transactions.
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