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In the supermarket, consumers tap their mobile phones, and the screen displays various information about vegetable producers, processors, and sellers; at the Flower Expo, visitors tap their phones to introduce the varieties of flowers and planting points, etc. Relevant information is clear at a glance; in tourist attractions, visitors can tap on their mobile phones, and the detailed introduction of the attractions is under control… The QR code technology of China Mobile Shandong Company is leading us to a new era of taking code to perceive the world: enterprise products plus After the two-dimensional code traceability anti-counterfeiting system is installed, it can not only strengthen the crackdown on counterfeit products, but also better maintain the corporate brand image and create a good development environment for the company.
In Laolong Bay, Weifang, visitors only need to scan the code with their mobile phones to learn about the magic weapon of the scenic spots to increase the income of farmers and enterprises. “In 2008, my income was less than 200,000 yuan. After the code, the income was more than 300,000 yuan. This QR code is recognized by consumers, the quality is very good and they feel safe, and there are too many returning customers.” When the reporter asked about the Zhanhua Dongzao mobile QR code, he brought some When did Wang Futian, Zao Nong, Chewang Village, Fuyuan Sub-district Office say. “With the QR code, the quality of winter jujube is guaranteed, and counterfeit products on the market are eliminated. It is easier for us to do business externally. Not only does it ship faster, but it is also easier to sell at a good price.” Zhanhua Dahongdongzao Wholesale Manager Li of the company is full of praise for the QR code application.
The Zhanhua winter jujube industry has developed into the most advantageous, distinctive and market-competitive agricultural industry in Zhanhua County, Binzhou, and is an important source of farmers’ income. With the continuous improvement of the brand value of Zhanhua Dongzao, driven by economic interests, other types of jujube products often pretend to be Zhanhua Dongzao, which has eroded and damaged the quality and image of Zhanhua Dongzao and contributed to the Zhanhua Dongzao industry. The development of China has brought many adverse effects. In this market situation, protecting the Zhanhua Dongzao brand, called Xiangzhanhua Dongzao brand, increasing the popularity of Zhanhua Dongzao, and increasing consumer trust are important tasks for the Zhanhua Dongzao industry.
In 2009, Shandong Mobile and Zhanhua Dongzao Association jointly promoted the application of Zhanhua Dongzao QR code technology throughout the county, guiding the majority of date farmers and date merchants to use Zhanhua Mobile QR code to trace the source while improving the quality of Zhanhua Dongzao The system puts safety labels on Zhanhua Dongzao. The promotion and use of QR code technology has gradually increased the popularity of Zhanhua Dongzao. Tourists from inside and outside the county come to the jujube garden for sightseeing and picking. Special dates have also been sold for gold prices, and the supply is in short supply.
The application of the Zhanhua Dongzao QR code in the production, logistics and sales of Dongzao provides a powerful technical guarantee for the protection of the Zhanhua Dongzao brand, combating counterfeit products, ensuring food safety, and market development. Zhanhua Dongzao has achieved production records, product inquiries, and quality traceability, which has boosted the standardized production of Zhanhua Dongzao. For Dongzao wholesale companies and many individual wholesalers, the application of Zhanhua Dongzao QR code technology means smoother sales and increased revenue. Many Dongzao wholesale companies have reported that mobile QR code technology can help improve the visibility of Dongzao. Through large-scale promotion, the brand of Zhanhua Dongzao has been truly built. The technology is simple to apply and low investment, which can not only increase customer trust and long-term application. It can also bring a stable source of customers, virtually bringing publicity benefits to the corporate brand and increasing added value.
According to statistics, the current use of Zhanhua Dongzao QR Code has been expanded to 10 towns (streets), involving more than 1,200 households, covering more than 20,000 mu of Dongzao Standardization Demonstration Park. This year, the application will be promoted among more than 10,000 members of Zhanhua Winter Jujube Association.
The “QR code” tour guide in the museum can easily view the name allusions of the cultural relics by taking a picture of the exhibits in the museum with a mobile phone. Tourists do not need to ask for a guide when visiting the huge museum. With the application of mobile QR code technology, on cultural relics The two-dimensional code information board is an “electronic tour guide” within reach of tourists.
Qingzhou is home to a rich collection of cultural relics. There is the only national first-class museum in county-level cities across the country, with a collection of more than 30,000 cultural relics. However, such a well-known museum is facing an embarrassing situation where no one cares about it. According to Director Xin of the museum, the museum is now open to the public for free, and visitors only need to present their ID cards to apply for tickets. There are not many tour guides in the museum, and it is difficult to provide services to more tourists. In addition, most tourists are individual tourists. It is indeed a big expense for one or two people to bear the cost of a tour guide. Therefore, many tourists who come here just wander around, and some even think that the museum is a vain name.
At the end of 2009, Shandong Mobile recommended the QR code business to the museum. After the selection of the staff of the Cultural Exhibition Section and the final decision by the leadership, the list of the first batch of representative cultural relics was determined. These include the collection of Zhao Bingzhong’s palace test papers in the Ming Dynasty and Buddhist statues unearthed from the Longxing Temple site. These are the treasures of the town hall and enjoy a high reputation in the national museum system. Relying on the QR code traceability application service of Shandong Mobile, the advanced QR code is one-to-one corresponding to the Chinese objects in the museum. Through the produced QR code information board, visitors can write the code number above and send a text message to 10658028, and access the Link to browse the information associated with the QR code. Of course, visitors can also use their mobile phones to take a picture of the QR code on the QR code information board, so that they can easily view detailed information such as the names of cultural relics and allusions, and save them in their mobile phones for souvenirs. Take Zhao Bingzhong’s palace examination papers in the Ming Dynasty as an example. Users can browse the detailed information of the collection on their mobile phones as long as they follow the above operations: Ming Wanli 26th year (1598), only 25 years old from Zhengmu Township, Qingzhou Zhao Bingzhong took part in the palace examination. The Wanli emperor topped the six characters of “First A First Place” on the head of his palace examination paper. These words are still as bright as new. In this number one scholar volume, Zhao Bingzhong wrote 2,460 words in one go. Not only was the handwriting neatly written, but also the argumentation was rigorous. It expounded incisively “how to improve the governance of officials and achieve the goal of prospering the country and the country”… Half a year has passed and the Qingzhou Museum has all The treasures of the town hall are affixed with a QR code. This application has changed the single and obsolete cultural relics display cards in the past. It brought new things and made visitors’ visits more meaningful. The exhibition method was more and more recognized and praised by tourists. The mobile QR code has greatly improved the information application level of Qingzhou Museum, and also opened a door for visitors to understand Qingzhou and Qingzhou Museum.
“Electronic Trademarks” for Safe Food
In recent years, food safety has become a hot topic of increasing concern. When people buy vegetables and other agricultural products, they cannot know whether the products they buy have passed the test. And companies that provide agricultural products are also suffering from not being able to inform consumers through appropriate channels for their green foods that have passed the test. The phenomenon that good goods cannot be sold at a good price often occurs. Farmers’ income cannot increase with the increase in product value, forming another kind of “increasing production without increasing income.” Now with the traceability and anti-counterfeiting function of the QR code, the food safety problem has been solved, and every food has an “electronic trademark”. “Now garlic also has an ID card. Consumers don’t have to worry about buying fake Jinxiang garlic. Our garlic farmers have a better business!” In Jinxiang, Jining, the hometown of garlic, garlic farmer Zhao Dongchen pointed to the “two” on the garlic packaging. Dimension code” said happily.
Jining garlic has a high reputation in the domestic and foreign markets due to its strong flavor, pure spicy flavor, crispy and delicious flavor. Jinxiang Garlic Association and garlic enterprises attach great importance to the brand effect of Jinxiang Garlic, but they have suffered from no effective means to protect the brand in the past. In response to this situation, Shandong Mobile uses garlic origin traceability and product safety as the starting point, and cooperates with garlic production and sales companies to jointly promote QR codes. Garlic manufacturers enter detailed information for garlic products and assign a two-dimensional traceability code. When consumers buy garlic, they only need to scan the code or send a text message on their mobile phones to check the origin, certification status and other information on the Internet anytime and anywhere, and provide timely feedback Related Information.
At present, Shandong Mobile has successfully launched the “Pure White Garlic” QR code product traceability business with Shandong Jinxiang Dongyun Company, and has included the QR code as the main content of corporate brand building. The successful application of this project provides effective technical means to protect the “Jinxiang Garlic” brand. No matter where the garlic goes, there is a QR code to prove its identity. Counterfeit and inferior products cannot be hidden. The reputation of Shouguang vegetables is well-known throughout the country. The “Leyi” brand vegetable trademark is recognized as a famous trademark in Shandong Province. Shouguang vegetables are not only supplied to the domestic market, but also sold in large quantities to Japan, South Korea and other countries. In order to further enhance the image of Shouguang vegetables, all major vegetable companies in Shouguang are equipped with a “vegetable QR code traceability system”. In major supermarkets, consumers only need to take out their mobile phones and tap the QR code to understand the packaging. For the detailed information of vegetables, the mobile phone QR code has become an important anti-counterfeiting method for Shouguang Vegetables, which has played a positive role in maintaining the brand and protecting the interests of consumers.
In recent years, various epidemics have occurred from time to time. Avian influenza and H1N1 influenza have made people daunting. However, it is difficult to find the origin of the diseased animals after the outbreak, which has caused the epidemic to spread. Shandong Mobile is Shandong Ronghua Food Co., Ltd. and Shandong Xiantan Group. The animal disease traceability technology developed by the company and other animal products companies has effectively solved this thorny problem. As soon as the animal is born, the epidemic prevention staff wears a unique identification mark-the “two-dimensional code ear (foot) mark”, and records every vaccination and other epidemic prevention conditions. When animals are released for slaughter, the quarantine officer shall issue a quarantine certificate for the place of origin, or a certificate for quarantine passing the county border. At the animal slaughter stage, the quarantine officer will conduct pre-slaughter quarantine and slaughter quarantine, and issue an animal product quarantine certificate, and the QR code mark will be recovered and cancelled. Each link will use a dedicated mobile terminal and mobile communication business platform to communicate with the central data center. Interaction, realizing online real-time management of the entire process from birth to breeding, epidemic prevention, quarantine, and slaughter. Once animal diseases and food safety issues arise, epidemic prevention personnel can accurately trace the source and quickly deal with them.
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