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Goals achieved by the traceability system
——Build a traceability platform and establish a complete product quality traceability system
With automatic identification technology (one-dimensional bar code, two-dimensional bar code, RFID, laser marking and visual recognition, etc.) as the core application, it integrates with the company’s existing information system to integrate products from raw material planting, wine making, wine tube, packaging, and logistics The relevant information of the whole process from transportation, distributors to consumers is combined with the cultural connotation of the company, and each bottle of wine is identified by a unique ID card to realize the traceability of quality information.
——Combine physical anti-counterfeiting and information anti-counterfeiting to realize product anti-counterfeiting control
With the help of advanced identification technology, we can design an intelligent identification scheme for each bottle of wine; through the traceability platform, the entire quality information of the product (raw materials, brewing, environment, packaging, logistics, retail, etc.) can be visualized, so that counterfeiters cannot simulate Provide information about the entire life cycle of the product, so as to achieve the purpose of information anti-counterfeiting; realize anti-counterfeiting early warning through the joint participation of enterprises, distributors, consumers and government departments.
——Standardize the data collection of sales channels and realize the management of anti-sweeping products
With the help of the Internet of Things technology, in the process of product circulation, the product flow information is collected in time and transmitted back to the traceability platform to achieve real-time tracking of the product flow. It is convenient to understand the inventory and sales data of dealers and specialty stores, and to understand the distribution of products in the circulation channels in time. At the same time, with the help of the powerful statistical analysis function of the traceability platform, it can realize the early warning of the fleeing goods.
——Improve the efficiency of logistics operations and track the flow of each bottle of wine
It is closely integrated with the production system and logistics system of the enterprise, and with the help of automatic identification technology, in the entire supply chain of product packaging→product warehousing→sales and delivery→logistics and transportation→distributors→retail→consumer, real-time flow data can be obtained and improved The operational efficiency of logistics speeds up the process of products from production to consumption.
——Establish and improve the service system to enhance public consumption loyalty
Established a complete consumer profile, through member consumption management, using general equipment (such as commonly used mobile phones, special terminals, etc.) to collect and feedback on product information identification (or barcode, digital code), product quality and after-sales service Tracking enables companies to accurately understand and judge product quality and user feedback. The identification information is used to realize the retrieval of basic product information (such as authenticity, production date, place of production, etc.) and wine cultural information (such as where raw materials are used, which brewer is brewed, process quality information, etc.) to improve consumers’ Loyal consumption of enterprise products;
Applications
Traceability system for a well-known liquor company in Sichuan
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