Zall Titanium Releases Moutai’s “Platinum Centennial” Series Liquor Intelligent Packaging
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Recently, Chengdu Zall Titanium B Technology Co., Ltd. (hereinafter referred to as “Zall Titanium B”) released the intelligent packaging of Kweichow Moutai Distillery (Group) Baijin Liquor Co., Ltd. “Platinum Centennial” series of wines. The emergence of smart wine packaging that integrates intelligent anti-counterfeiting, user interaction and green environmental protection has quickly attracted widespread attention in the industry.
Regarding this intelligent packaging that subverts traditional wine packaging functions, Li Lin, secretary-general of the Sichuan Packaging Association, said that this is a revolution in the history of the wine packaging industry; and Zall’s CEO Jiang Tao also redefines the new wine packaging. The characteristics of the product are summarized as: anti-counterfeiting, interaction, intelligence, and trend! So, how does this smart packaging product realize these features? What is the difference between it and traditional packaging?
True anti-counterfeiting vs counterfeit anti-counterfeiting
How to solve the problem of product anti-counterfeiting, the liquor industry has begun to explore very early. From the initial phone anti-counterfeiting to the later QR code anti-counterfeiting, the real manufacturer and the counterfeiter have a relationship of “one foot high, and one foot high”. The so-called anti-counterfeiting is actually a kind of “counterfeiting and anti-counterfeiting”. To the purpose of anti-counterfeiting. Zhou Wenyao, chairman of Zall Titanium B, said: “Consumers often do not take the initiative to make anti-counterfeiting inquiries. According to statistics from relevant organizations, less than 5% of consumers will actively verify the authenticity of products.”
In response to the above pain points, Zall Titanium B has been implanted in the product packagingRFIDChips, RFID (Radio Frequency Identification) technology, also known as radio frequency identification, is a communication technology that can identify specific targets and read and write related data through radio signals without the need to establish mechanical or optical contact between the identification system and specific targets. RFID technology is generally used in libraries, access control systems, food safety traceability, etc.
Zhou Wenyao, Chairman of Zall Titanium B NFC, RFID, and Internet of Things communication chip technologies are integrated and applied to the physical network package terminal, so Zall Titanium B packaging can record more information. Such as product name, specifications, production batch, production date, sales channel, etc., logistics Information, etc. Consumers can verify the authenticity of liquor through the dynamic QR code verification on the mobile phone scan code LED. Manufacturers can also monitor every link of the product from production to the terminal through the information recorded by RFID to prevent problems. If there is a problem, you can respond quickly.” And nowadays, ordinary packaging cannot print all the product information, and there is no way to trace the source.
Regarding the problem of consumers not actively verifying, Zhou Wenyao said: “The only way for consumers to open the package and drink liquor is to use the mobile phone to scan the code for verification. After the mobile phone scans the code for verification, the package of liquor is automatically opened. The packaging has been opened, so there is a problem with this bottle of wine.”
Jiang Tao also said: “Consumers can not only drink genuine liquor through the trendy and cool anti-counterfeiting methods, but also experience the convenience brought by modern technology.”
Smart packaging = interactive platform
Jiang Tao believes that smart packaging is an interactive platform that allows companies to communicate with customers. He said: “Interaction is mainly the interaction of information. Smart packaging is the link between customers and wine companies. Customers can understand products well through terminals. As well as enterprises, wine companies use terminals to understand the actual needs of customers and provide better services. “So how does smart packaging reflect the functions of the interactive platform?
Smart packaging provides big data services for wine companies
In order to better guide production, market feedback is very important. The wine industry is facing the dilemma of gradual distance between wine companies and consumers. Many companies are talking about deepening the market and flattening channels. However, consumer information feedback has not been sensitive enough due to excessive levels or coverage. . Compared with traditional packaging, smart packaging has an additional data platform function.
Smart packaging integrates cloud data management, can provide big data services for wine companies, and can achieve precision marketing and promotion. The accumulation and analysis of data can make product supply and demand more balanced, and also provide in-depth improvements in supply chain management for wine companies. Jiang Tao said: “Because the customer must scan the code to open the package, 100% data acquisition is guaranteed. Only in this way can the data be truly accumulated and provide true and accurate data analysis for the enterprise.”
It is understood that every time the consumer scans the code, the information will be transmitted to the back-end server of Zall Titanium, and the server will integrate the information and send it to the enterprise. Enterprises can learn about the logistics information of wines to prevent outsourcing of goods; through the sales data of wines, they can learn about customers’ purchase information, place of purchase, place of opening, drinking time, etc., so as to conduct more direct and effective marketing.
Smart packaging increases the stickiness between wine companies and consumers
Traditional packaging can only rely on the basic information printed on the product to unilaterally transmit information, and cannot allow consumers to interact with manufacturers, which makes consumers and manufacturers not sticky enough. Smart packaging is a platform for enterprises and consumers to interact. Zall Titanium’s smart packaging is a packaging container with a self-media display. This display can play multi-party content, manufacturer’s promotional videos, and consumption. The content of the video that the viewer wants to show. Taking wedding banquets as an example, smart packaging can play customized videos requested by the new couple. Everyone can understand the new couple’s story and share the emotion and joy.
Smart packaging = environmental protection and energy saving?
Is smart packaging equal to environmental protection and energy saving? Zhou Wenyao said that the answer is yes, because environmental protection and energy saving are considered when developing smart packaging.
The packaging of liquor on the market can be described as diverse, including cartons, card boxes, leather boxes, acrylics, iron boxes, etc. There are many types, and excessive packaging has also become a criticized place in the packaging industry. There are more than 30% of urban domestic waste in my country. It is packaging waste, and the volume of packaging waste accounts for 50% of solid waste, with an annual waste value of 400 billion yuan. However, smart packaging can be reused, which greatly reduces the waste generated by packaging, and also reduces the use of paper, quartz, crystal, etc., and saves energy.
Zhou Wenyao said in the interview: “Smart packaging has a larger initial capital investment than ordinary packaging, but smart packaging can be recycled. Zall Titanium promises to maintain and repair products for free within three years. Once the product is recycled, it will enter the factory. Inside, the company will put it into use after repairs and maintenance according to the packaging. Since smart packaging can be recycled, every use will balance the previous investment, and it can gradually reduce the cost, and finally it will be lower than the cost of traditional packaging. “
It is understood that the smart packaging of Zall Titanium B adopts such a recycling method: when consumers buy liquor products, they can pay a packaging deposit and take them away with the packaging. When the packaging is recycled, the deposit is returned; consumers can also not pay a deposit. After scanning the code, open the package and only take away the liquor.
Zhou Wenyao, chairman of Zall Titanium, said: “We implant consumer habits and consumer awareness-consumers consume the contents of the box, not the outer packaging, and we must bring them the concept of environmental protection and energy saving. “
“Smart” redefines the creativity of wine packaging. Coincidentally, bottle caps are also an important part of wine packaging. In the eyes of outsiders, small bottle caps are not eye-catching, but for the wine industry, bottle caps are The key to ensuring the quality of the wine body. Under the trend of creative economy, the packaging industry companies represented by Shandong Lipeng Co., Ltd. (hereinafter referred to as Lipeng) have taken an attempt to innovate intelligently.
At the just-concluded National Spring Sugar and Wine Fair, Lipeng took the lead in the industry to release the “smart bottle cap” product-QR code bottle cap. “Product safety is the basic lifeline of product production. Lipeng’s “smart bottle cap” is a traceability system constructed based on information collection, which guarantees product safety from the source and is more conducive to protecting the legitimate rights and interests of consumers.” Shandong Sun Kunpeng, chairman of Lipeng Co., Ltd., said in an interview that “smart bottle caps” are actually to provide a one-stop solution for “liquor enterprises + Internet”, while taking into account production capacity and technology research and development capabilities, and integrate the two. As a whole, the product traceability is realized through the construction of the software platform, which provides a basis for anti-counterfeiting and anti-squatting.
“This’smart bottle cap’ serves as an information recording platform. The design of its QR code can more detailedly integrate the information of each link in the production and circulation fields of the product, and bring the information together to directly talk to consumers, thereby effectively Solve the problems of counterfeit goods and diverted goods that have plagued the wine industry for many years.” After understanding Lipeng’s QR code bottle cap technology, Wang Guanchen, general manager of Hunan Jiasheng Wine Trade Co., Ltd. The third industrial revolution with digitization and intelligence as the core has arrived, and digitization and intelligence technologies will profoundly change the production model and industrial form of the manufacturing industry. “The next 20 years will be a good opportunity for my country’s manufacturing industry to grow from large to strong and achieve leapfrog development. It is also a period of excellent development opportunities for manufacturing enterprises to enter the forefront of the world in terms of innovation and comprehensive competitiveness. In product innovation, manufacturing technology innovation, and industry Breakthroughs in advanced manufacturing technology innovation such as model innovation can achieve a grand breakthrough from’Made in China’ to’Intelligent Manufacturing in China’.”
“The two-dimensional code bottle caps with consumer interaction, anti-counterfeiting, and anti-crossing goods are more conducive to promoting sales in the wine industry.” Wine industry expert Zhan Jicheng said that packaging is an important link in the production and circulation of the wine industry. New technologies and traditions The grafting of the industry will be the future direction of the development of the industry. The packaging field must be transformed. It is necessary to get rid of the old and persistent traditional methods, accelerate the pace, and evolve towards intelligent packaging. Lipeng’s “smart bottle caps” are playing a creative industry and realizing “Made in China”. A useful attempt has been made towards “Intelligent Manufacturing in China”.
It is understood that in Lipeng’s latest QR code bottle cap comes with a geographical distinction. Consumers can see the “place of ownership” of the product by swiping the QR code. The basis. It is especially worth mentioning that the birth of the QR code can also achieve “face-to-face” with consumers-scan the code to participate in promotional activities, and its participation frequency and consumption habits will be recorded in the form of data. The channels provided by enterprises to understand consumers have also opened up a new way of thinking for wine enterprises’ consumer-oriented entertainment marketing. Not only that, the development of operations based on the data provided by the two-dimensional code bottle caps also provides the possibility for wine companies to accurately launch. “The three parties of production plan, software platform and data operation have built the entire Internet ecosystem of the wine industry.” Sun Kunpeng said that Lipeng spent more than 60 million yuan on the construction of the entire Internet ecosystem based on the QR code bottle cap. Enabling star teams to build their own software platform, and at the same time building a data operation system, moving towards big data.
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