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Problems facing ICI
With the rapid development of China’s real estate and home improvement industry, consumers’ requirements for paint products are relatively higher. The continuous influx of internationally renowned paint manufacturers and the emergence of a large number of domestic paint manufacturers have intensified the competition in the paint market; and many people Seeing the considerable profits in the paint and coatings market has led to the emergence of counterfeit paints. Quality control and cost reduction are no longer the inevitable factors. How to make full use of the various resources of the enterprise, especially information resources, and enhance the competitiveness of products by improving production efficiency, has become the most important issue facing business operators. Subject. Looking at the domestic decoration market today, the challenge faced by many architectural decoration paint suppliers is not only “Can they launch products in time”, but also the ability to “control the production of counterfeit and shoddy products” and “maximize work efficiency”. As the saying goes, “If you win the customer, you win the market.” As a giant in the global coatings market, ICI World Group also faces such challenges.
ICI World Group (hereinafter referred to as ICI) is a global chemical group, one of the Fortune Global 500 companies, and one of the world’s largest suppliers of architectural decorative paints. It is ranked in the global chemical industry. top ten. ICI established Bu Neimen Taikoo Paint (China) Co., Ltd. in China in 1992, and invested 24 million US dollars in Guangzhou to build the ICI Guangzhou production plant in 1994, and established Bu Neimen Taikoo Paint in Shanghai in 1995. Oil (Shanghai) Co., Ltd. invested 40 million U.S. dollars in 1998 to build ICI’s first fully automated paint production line factory.
Like other paint suppliers, ICI is also facing many phenomena that infringe on the interests of consumers in the domestic market, such as product counterfeiting and dealers fleeing goods. Moreover, with the rise of the domestic home improvement market, the dark wave of illegal phenomena is surging, and it is becoming more and more intense. Potential. These illegal products are not only manifested in the level of signs, packaging, and product quality, but also have serious problems in terms of manufacturing sources, circulation areas, and sales terminals. They not only directly harm ICI’s tangible market, but also cause ICI’s brand image. The damage caused by this indirectly encroaches on ICI’s intangible assets, causing ICI to continuously increase product costs due to its anti-counterfeiting and brand image restoration.
How to improve work efficiency, standardize enterprise information management, provide more abundant products for domestic market segments with an innovative spirit, and meet the rapidly developing market demand in recent years? At the same time, how to optimize product management from the areas of production, circulation, and sales to prevent the occurrence of counterfeit goods. Through multi-party inspections and scientific certification, ICI decided to apply a corporate mobile-centric barcode management system in production, warehousing, and sales management in order to further develop its business in China and provide local users with better services and products.
Based on ERP, implement enterprise mobility
ICI has two paint production plants in China and 8 transit warehouses in various regions. The BPCS management is now applied, and the product management is refined to the batch number, that is, the product batch number is used as the information basis to realize the management of production, warehousing, and sales links such as production planning, shipment, and sales channel control. However, because products with the same batch number may be sent to different transshipment warehouses and distributors, using the batch number as the basic information unit will not be able to fully grasp the channel flow information of the product and it is difficult to meet the needs such as anti-counterfeiting and sales sampling. The enterprise mobile barcode system centered on enterprise mobile will serve as an effective aid to the ERP system to help ICI standardize the management of the above-mentioned sales channels, fully grasp the channel flow information of products, and effectively combat the phenomenon of counterfeiting and counterfeiting. Specifically:
1. The new enterprise mobile barcode system is implemented in the three main links of production, warehousing, and sales, and the application plan data information of the three links is based on the ERP database;
2. Considering that the batch number alone cannot fully reflect the information required by the system, the enterprise mobile barcode system is accurate to the serial number of each product on the basis of the batch number, and combined with the time, the product-related information can be recorded relatively completely; this information It is the basis for standardizing sales management;
3. Barcodes can be compiled using code systems such as Code39 or Code128; each product will have a unique code to facilitate sales tracking; and the inspection digit will be obtained through a certain algorithm based on the batch number and serial number, which can be used as a product anti-counterfeiting measure one;
4. The production line link is mainly to use automatic labeling machines, barcode label printers, etc. to paste the printed barcode labels to the designated position of the product in the offline part of the product, and at the same time collect relevant information into the database;
5. Since the warehousing link is not the focus of this system, it is only necessary to collect relevant information through the barcode terminal device when shipping to the distributor or transit warehouse;
6. Sales management is the focus of this system. On the basis of the above two links, functions such as product sampling, barcode anti-counterfeiting, and remote data exchange are realized based on the existing information, and ultimately achieve the purpose of channel control and combating counterfeit and shoddy products.
Based on this, ICI has established a three-step enterprise mobile barcode system for production, warehousing and sales. The system uses the server as the data exchange center. The relevant information is mainly collected from the product offline and the factory. It mainly includes product information and sent to the distributor. , Order code, date of manufacture, etc.; then compare the data feedback collected from outside sales with the existing data to confirm the situation of counterfeiting, fake and inferior goods, and take corresponding measures. The network structure is as follows:
Enterprise Mobile Barcode System Service Supply Chain Management MC1000 Shows Its Skills
ICI Enterprise Mobile Barcode System has played the purpose of improving production efficiency and standardizing product management in the field of production lines and warehouses. The implementation of the enterprise mobile barcode system at the end of the sales supply chain can prevent counterfeiting and combat the occurrence of stray goods. Below, we take the sales supply chain as an example to describe the use of enterprise mobile barcode systems in ICI.
ICI has 8 distribution centers nationwide. There are several dealers in every city in the country. ICI’s sales director should conduct sales zone inquiries and barcode counterfeit inquiries on these dealers, and use Symbol Technology’s corporate digital assistant MC1000 (or PC+SYMBOL barcode scanner) to collect relevant sales data, and the back-end system receives, stores, and To manage the above data, ICI managers will analyze the data and formulate the next step of the work plan for production, marketing, and sales channels. The use of Symbol Technology MC1000 can specifically solve the problems of data entry and storage (basic product information, store information, etc.), data transmission between enterprise digital assistants and back-end databases, and related information reception and display. Distribution centers and dealers in various regions use MC1000 to connect to local office PCs and access ICI’s back-end database through VPN, which can realize daily front-end data reception, storage, backup and reporting, data entry (customer sales data, employee information, etc.) ), employee work performance analysis and salary calculation, market data analysis and other services.
MC1000 is a small and lightweight mobile computer that integrates barcode scanning and data input. Its value-for-money, sturdy and durable features help light industry and retail to achieve corporate mobility. It is not only easy to use, but also more comfortable to operate, reducing the fatigue caused by working with the scanner for a long time. MC1000 integrates a variety of functions. It not only has a high-performance Intel processor, a high-quality one-dimensional (1D) linear laser scanner, but is also equipped with an SD card slot for memory upgrades and wireless connections. MC1000 is built on the standard Windows CE platform, providing application flexibility and extensive development support to ensure the long-term value of the device and meet the needs of business development.
MC1000 simplifies the inventory tracking and management of overall operations. MC1000 has a large keyboard and high-quality one-dimensional (1D) linear laser scanner, so that the receivers and sales staff can quickly enter the warehouse information when the goods arrive at the store. MC1000 is easy to master and easy to use, which greatly improves the work efficiency of the staff and simplifies the data input process. Because MC1000 is equipped with disposable batteries and rechargeable batteries, there is no need to worry about insufficient battery power during long-term work, which saves users from worries. MC1000 allows users to access important inventory information in a more timely manner by accelerating the data input speed. Accurate inventory information facilitates automatic replenishment operations, ensuring that the products that customers most need are adequately supplied.
prospect
Now, the ICI distribution center is trialing Symbol’s enterprise mobile MC1000 products one after another. Distributors across the country will also successively use the Symbol Enterprise Mobile Barcode System with MC1000 as the main tool.
Huang Jianfeng, the project manager of ICI in charge of the project, believes: “Traditional product management has various deficiencies that are difficult to solve from the production line to the warehousing and logistics links. However, the traditional product management model is highly dependent on manual operation, and the operation and The space for organizing goods is limited, and the management of the sales supply chain is even more difficult. Relying on manual recording and feedback of terminal sales information, it is difficult to achieve the needs of detailed sales management and digital management. In addition, ICI daily needs to complete production, packaging, and We have been hoping to systemize and simplify this series of tasks with the help of the world’s leading enterprise mobile solutions, minimize the possibility of manual errors, and ultimately effectively improve production efficiency. Optimize the management of warehousing products and realize the real and effective control of the sales supply chain. The enterprise mobile solution represented by Symbol Technology MC1000 has helped us complete this series of tasks and effectively strengthened ICI’s control of the sales supply chain. Manage, effectively counterfeit and counterfeit goods.
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