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Preface
The retail industry has its own characteristics, such as large-scale, multi-batch, multi-model, etc. As the Chinese economy enters the buyer’s market from the seller’s market, the industry has unprecedented competitive pressure. Therefore, how to control costs, order production by sales, and scientifically predict the relationship between supply and demand are the key issues that this data analysis system solves.
This system mainly consists of real-time data collection and data sub-systems. It uses mobile phones and tablets as data collection ports to collect the most valuable product touch and flip information and perform statistics and analysis. The main features of the system are advanced innovation, intelligence, precision, Stable and reliable, and easy to implement.
Applicable industries: clothing, wine, electronic products, books, toys, etc.
1. The significance and function of the construction of the touch sensing data analysis system
1. Advanced and innovative technology products can detect the touch rate and flip rate of high-value products on display and on display.
2. Intelligent feedback on the popularity of the exhibited products, accurately predicting sales trends and fashion trends.
3. Accurate and effective real-time collection and feedback of product touch information data, reminding merchants to purchase and replenish goods.
4. Reliable data analysis is convenient for manufacturers to make production preparation plans and marketing strategies:
① Organize production and stocking in the shortest time to avoid selling out.
②Scientifically predict sales and sales trends based on data analysis, and formulate profit-maximizing marketing plans.
Second, the touch sensing data analysis system architecture and program description
Example: Touch data sensing system for clothing retail, order fairs
Bind a Bluetooth beacon to each displayed product. When someone is interested in it, touch it, compare it, and try it on, the Bluetooth beacon will actively transmit the above information, and count this type of product through the Bluetooth interface of the mobile phone or tablet. The touch rate, flip rate and try-on rate. The mobile phone or tablet will collect valuable data through WIFI or 4G to interact with the back-end server, and the back-end will sort and classify all the data, and present it in various reports or various retrieval forms.
Advantages of touch sensing data analysis system:
① No construction is required, and deployment is simple and quick.
②There is no need to fix the collection gateway, and the cost is low.
③No need for local architecture server system, avoid tedious debugging
3. Software display of touch sensing data analysis system
1. Electronic label distribution
2. System 24-hour event distribution
3. Beacon (clothing) popularity ranking
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