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With the rapid economic development, the beauty industry has maintained a vigorous and stable growth trend. In particular, the rise of e-commerce and new retail has made cosmetics a hot “pet”, and the cosmetics market is very hot. The most common ones are discounts and promotional activities. As online shopping becomes a new way of retailing in the future, physical retail of cosmetics will face great pressure. How will the new retail of RFID technology bring new life to physical stores? RFID technology has helped the beauty retail industry set off a new wave.
The beauty retail industry is also encountering various problems. For example, beauty products are common stolen products in the retail industry. Some customers fail to place the products correctly after trial. How to facilitate the customer’s shopping experience and provide online purchase and offline delivery. At the same time, it manages the sales of online and offline platforms, so that beauty retailers have higher requirements for the accuracy of inventory management.
What are the advantages of RFID tags? Many beauty products are liquids, or metal materials are used for packaging decoration, which will cause difficulties in reading UHF RFID tags, and it is necessary to control the position of each RFID electronic tag. RFID electronic tags are different from QR codes. UHF RFID tags do not require one-to-one scanning. All tens of thousands of items in a beauty shop can be “read”.
Beauty retailers usually maintain high inventory, but a large number of unsold items are returned to the brand. RFID can improve the accuracy and visibility of inventory management and improve the efficiency of the beauty supply chain. In addition, there are a large number of counterfeit and gray markets in the beauty market. RFID tags can mark products at the source of supply, protect the brand, prevent products from flowing to unauthorized sales channels, and provide anti-counterfeiting certification for individual products.
The adoption of RFID technology has improved the inventory accuracy of the single product level, reduced property losses, and ensured the interaction between brands and consumers. RFID can efficiently and accurately manage complex inventory units and color classification to minimize losses. RFID electronic tags provide excellent readability and are suitable for small size, liquid products or metal packaging. RFID electronic tags tested in actual applications can increase the inventory accuracy rate from 30-70% to 99.8%. Achieving inventory accuracy and transparency will help improve the sales performance of omni-channel retail. RFID allows brands and retailers to be accurate to the last single product.
The beauty industry needs to use RFID technology to achieve inventory accuracy. Due to the characteristics of the beauty industry including a wide range of product categories and detailed color classification, an open shopping environment is generally adopted. If physical stores are interconnected with e-commerce platforms, inventory management will become very important. Generally, UHF RFID electronic tags are affixed to the entire box of large packaging boxes, which can realize accurate management of product in and out of the warehouse, easily face various product inventory problems in the warehouse, and greatly improve the efficiency of management.
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