Successful case of Novo concept shopping mall of Huanlian Technology

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With its advanced concept, Novo concept new concept mall will create a “new concept” department store image in all aspects, integrating avant-garde design, fashion trends and cutting-edge technology.

Novo Concept is a new concept of living space that caters to the young, fashionable and independent new generation of fashion tastes, conveying real fashion trends, so that every young person can better understand and show themselves in Novo. At the same time, Novo has introduced a large number of well-known international fashion brands, including clothing, footwear, furniture, mobile phones, etc., in order to create a fashionable and efficient high-end shopping mall.

Reduce system implementation costs

One of the problems Novo has encountered in its operations is how to apply an information system to reduce the operating costs of shops in the mall and improve the efficiency of cooperation with third-party partners. Novo’s primary goal is to establish a flexible architecture, using the latest but also the most common software system to meet the data exchange needs of different business partners and different information systems, and to realize Novo’s highly decentralized and unified management. Require. Through long-term inspection and screening, Novo finally chose Huanlian Technology as the system developer, not only because of the outstanding functions of their sales chain management system, but also because their system is developed entirely on the IBM Store Integration Framework (SIF) platform. The system platform will greatly reduce the cost of data exchange between the Novo system and the business partner system.

System implementation process

After the analysis of the system requirements, Novo’s fashion characteristics and diversified management requirements are broken down into hundreds of general and personalized functional modules. According to traditional software development methods, the data interface between these modules is much larger and more complex. ……At this time, the advantages of the SIF platform technology are fully reflected: not only the data development work between these modules is the most excellent solution, but also to a large extent the complexity is simplified, which ultimately contributes to the excellence of the system’s advanced development. achievement.

  

Boost sales

The SIF platform supports the use of a variety of new hardware technologies: Personal Shopping Assistants, Electronic Advertising Displays, Kiosks, RFID self-service shopping guides, enriching customer shopping experience and providing ubiquitous communication points in the store , Improve customer satisfaction.

Optimal allocation of mall resources

Always pay attention to the passenger flow of the mall to ensure that a series of service resources such as mall service personnel and cashier counters are in the most reasonable configuration.

Easy to extend

When there are shops in the shopping mall to be replaced or new functions of the system need to be developed, the basic platform of the system can ensure the availability of the original system, which has unprecedented convenience.

Founded in 2002, Huanlian Technology is a foreign-funded high-tech company integrating excellent software developers at home and abroad, cutting-edge software and hardware technology, and Wall Street efficient management and operation concepts. Based on the apparel and textile industries, Huanlian Technology uses the industry’s advanced science and technology and design methods to provide a network-based modular iCRM based on the self-developed Enterprise Service Bus (ESB) and Message Queue (MQ) middleware platforms , IERP and other enterprise application service management systems, including VIP membership management, POS system, Inventory inventory management, OrderTracking order tracking system, FR flexible customizable reports, PD product catalogs and other functional modules. Some third-party management software is organically combined.

Huanlian Retail Industry Flexible Architecture Solution
Solution description: Huanlian retail industry flexible architecture solution is a new type of intelligent system specially designed and developed for retail enterprises. It is based on the IBM SIF architecture and can be flexibly expanded with system functions and hardware devices. System functions can be flexibly combined according to user needs.Function module master
Must have: store management, merchandise management, sales management, warehouse management, business intelligence, franchisee management, VIP customer relationship management, etc.
The system integrates many advanced technologies such as wireless detection and electronic signature.
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