China Resources Vanguard Ole’ Boutique Supermarket QR Code Application System
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Case description:
The two-dimensional code application system of China Resources Ole’ boutique supermarket mainly includes a two-dimensional code characteristic product display system and a two-dimensional code voice communication and blessing system, which should be used in more than 10 stores nationwide.
Ole’ boutique supermarket is a high-end supermarket brand owned by China Resources Vanguard Retail Group. Since its establishment in 2004, Ole’ has become the main business of China Resources Vanguard’s many brand formats, and it is also one of the most large-scale and powerful high-end supermarket chains in China. As of the end of 2012, the total number of Ole’ boutique supermarkets has reached 20, and the total number of BLT boutique supermarkets under its brand has reached 11, and it has entered Shanghai, Beijing, Shenzhen, Guangzhou, Shenyang, Chongqing, Chengdu, Nanning, Xi’an, Hangzhou, Ningbo, Jinan, etc.14 Cities, realized sales revenue of 1.36 billion yuan.
Introduction to QR Code Application System
QR Code Featured Commodity Display:
China Resources Ole’ Boutique Supermarket focuses on promoting high-quality products and affixes a QR code label. Consumers use a smartphone to scan this QR code to obtain the origin information, pictures, product utility, product features, import information, etc. Detailed information, buy with confidence, and effectively achieve the brand promotion of the merchant.
Two-dimensional code voice expressing blessings:
During the Mid-Autumn Festival or other festivals, we always send some gifts to relatives and friends. Use the QR code voice communication blessing system to print out the QR code label and paste it on the gift package. The recipient can scan the QR code with a smartphone. Seeing the blessing message that the gift-giving consumer wants to express to him, the content of this blessing can be voice, picture, text, or even video, etc. Cool!
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