Application of RFID electronic label clothing tag case in fast fashion brand “ZARA”
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Zara, the global fast fashion boss, has always been known for being “fast”: after all kinds of fashionable clothes are shown by models, you can wait 14 days to buy imitations in Zara’s store. Such efficiency benefits from its powerful central distribution system: suppliers from all over the world first send their products to distribution centers in Spain, and the distribution centers then send clothes to 87 markets around the world. According to Reuters, Zara has recently adopted a new logistics system that will run faster.
Zara’s parent company Inditex previously announced at the annual general meeting that Zara will adopt a radio frequency identification-based electronic tag system (RFID), which can easily trace the entire chain of goods from the factory to the retail store and make the operation more efficient.
Inditex is the world’s largest and fastest clothing retailer, and its brands include Zara, Massimo Dutti, Bershka and many other brands. The latest label logistics system has been used in more than 700 Zara retail stores worldwide. Group chairman and CEO Pablo Isla also stated at the shareholders meeting that the system can handle 500 new stores every year.
However, Inditex did not specify how much money was invested in this RFID (Radio Frequency Identification Technology) system as a whole, but that the system can easily show which clothes need to be restocked to improve inventory management efficiency, improve customer service experience, and strengthen security. Quick replenishment is crucial to company profits. For example, when a star is photographed wearing Zara’s clothes, the clothes are always quickly robbed. For example, sometimes a certain size may often be out of stock in a certain place, and people who want to buy clothes still can’t buy it. So what is an RFID clothing electronic tag?
RFID clothing tag is a kind of electronic tag, especially a kind of product that serves clothing. As a fashion product, clothing can affect sales according to the sales season, sales location, consumer taste, fashion trend, product price and many other factors. RFID clothing tags can track the sales status in real time, which can help clothing companies Plays a very important role.
RFID clothing tag electronic tags solve the following problems in the clothing industry:
First, sales statistics: The statistics of daily sales reports are very important to the sales department of an enterprise. It requires accurate results as quickly as possible. Sales statistics include: statistics by style, statistics by color, statistics by location, statistics by size, etc. With these sales information statistics, it can help the sales department to allocate and replenish goods in time.
Second, counter sales automation: the use of RFID clothing tag electronic tags can realize the functions of the portable POS machine in the monopoly counter, and can complete the functions of sales, return, counter inventory, inventory, and payment collection; at the same time, it can generate various functions. A statistical report of the day is sent to the headquarters or local office for sales analysis.
Third, the analysis of broken code sales: different products sell well in different locations, and the demand for sizes will not be the same. It is necessary to replenish goods in time when the code is broken. Sales statistics and analysis can be used to increase the possibility of code breaks that are expected to occur so that timely replenishment can be notified.
Fourth, inter-counter allocation: The sales situation is different between different locations. The allocation of goods between different counters can accelerate the circulation of varieties and maximize the sales volume. Some varieties are unsalable on certain counters, but changing a location (or a counter) will become a best-selling variety. This can effectively reduce the number of slow-moving items on the counter.
Fifth, return control: in the market competition, all manufacturers are improving the quality of service, allowing customers to return goods. Through statistical analysis of returned goods, product quality problems can be accurately identified, and the responsible department, responsible unit and responsible person can be held accountable.
Sixth, counter inventory and finding goods: counter inventory and finding goods is a very tedious and error-prone task for each specialty counter. The use of handheld readers or data collectors can easily realize counter inventory and find goods, improve work efficiency, and will not cause any inventory errors (especially after using a single unique encoding method), and the inventory results can be quickly sent to the superior unit.
Seventh, shopping mall reconciliation: generally the goods sold in the specialty counters are collected by the shopping malls, so reconciling and collecting payments with the shopping malls is a headache for every corporate accountant. Using the sales automation system, the daily sales records in the data collector are automatically corresponded to the various accounts of the shopping mall, so that the reconciliation work is clear at a glance.
Eighth, the dynamic statistics of best-selling products and favored products: According to all customers’ attention and favorability of a certain product, real-time tracking according to the sales status can establish mathematical models, analyze consumer preferences, and better grasp the market.
RFID clothing tag electronic tags are actually the “identity card” of brand clothing. Each clothing tag with a unique code is like everyone has an ID card. People who have an ID card are easy to manage, and clothing has RFID clothing. Tag electronic tags also have automated multi-link item management. With the continuous development of domestic technology of RFID clothing tag electronic tags, the application of RFID clothing tag electronic tags has been continuously promoted, and the cost of producing electronic tags continues to decrease. RFID clothing tag electronic tags will develop rapidly!
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