Case analysis of mobile terminal sales visit system in the second cigarette factory
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The tobacco industry in our country adopts a tobacco monopoly policy. Our country has a vast territory, and the distribution of tobacco leaves and consumers are very scattered. Therefore, the procurement management, marketing management, logistics distribution, tobacco monopoly management and decision support of this industry are particularly important. Information flow is the more important lifeline of an enterprise after logistics and capital flow. How to coordinate and straighten out the information flow channel and speed of an enterprise has become the key to the success or failure of industry competition.
With the widespread application of computer and network technology, the wave of informatization has swept across the entire land of China. Enterprises, industries, and governments have established informatization systems such as electronic office, e-commerce, and e-government one after another. As people, companies, and industries are getting closer and closer, cooperation and business relationships are becoming more frequent, this kind of informatization that only relies on computer systems can no longer meet the trend of continuous information soaring. The continuous progress and development of mobile communication technology has provided new ways of information transmission, and people have gradually realized that only by achieving mobile informatization can the requirements of the current information age be truly met.
Case study of mobile sales visit system for the second cigarette factory
1. Specific application
Combination of mobile terminal data collection mobile phone and visit sales
The traditional visit sales model relies on salesmen to conduct regular visits to various retail outlets. The content of the visit may be very simple, which wastes a lot of manpower and material resources, as shown in the figure:
Use scale:
The number of the group marketing center and the marketing department of the second factory is *
Sales staff of the second cigarette factory: *people
IT staff of the second cigarette factory participating in the mobile sales visit system: *many
Pilot use area: South China + East China
Pilot service period: starting on 1/5/2008
Traditional visit and sales process
The improved method is to increase the interaction between the mobile terminal and the short message during the sales visit to form a multi-level sales visit plan that combines the visit and sales. The specific steps are as follows:
1. The salesperson of the second cigarette factory visited the retail households, registered their mobile phone numbers, and initially ordered the purchase and sales cycle.
2. Customize the product sales plan in the system, and send data to retail customers on a regular basis to understand their sales and order status according to the purchase and sales cycle. Retail customers only need to reply via SMS and order.
3. After receiving the SMS or phone order message from the retailer, the product will be delivered.
4. Extend the sales visit cycle of the tobacco factory salesperson, and you can make a return visit after a long period of time to confirm its future purchase and sales plan and sales situation.
It can be seen that there is no need to change the sequence of visits and sales processes, but the addition of mobile terminals and short message functions can minimize the frequency of sales visits and sales of salespersons, and use the interaction of mobile terminals and short messages instead, which greatly reduces operating costs.
Combination of mobile terminal and logistics distribution
In the traditional logistics distribution of the second cigarette factory, the transfer of dispatchers and vehicles are arranged artificially in the logistics distribution center, which often causes problems such as high manpower requirements and insufficient time schedules.
Logistics distribution process
If mobile terminal data collection and distribution plan are added in the distribution management process, and vehicles and distribution personnel are dispatched, manual intervention can be minimized and the speed of response can be improved. The specific implementation is as follows:
1. Generate the distribution plan of the distribution center based on the distribution data of the visit sales department.
2. The system automatically formulates the distribution plan and route according to the distribution plan, automatically arranges the delivery staff and delivery vehicles, and sends the notification information to the delivery staff and drivers through the mobile terminal.
Application of SMS in Tobacco Purchase
As a special procurement activity, tobacco purchase has its own unique characteristics. The relative dispersion of tobacco leaf production areas and tobacco farmers leads to relatively high purchase costs of tobacco leaves. Tobacco companies and the Tobacco Monopoly Bureau lack effective methods for the management and guidance of tobacco farmers.
Tobacco companies can manage tobacco farmers’ use of text messages, roughly as follows:
1. Tobacco companies obtain information about tobacco growers, including their name, age, address, production scale, mobile phone number, etc.
2. In the future, if it encounters the purchase of tobacco leaves, the purchase plan will be automatically generated based on the purchase amount of tobacco leaves, and the purchase order will be sent to the tobacco farmers by SMS, the tobacco farmers can report the output of the century.
3. Tobacco companies regularly modify the information and contact information of tobacco growers, and regularly send text messages to tobacco growers to implement technical and production guidance.
Application of SMS in the Internal Office of the Second Cigarette Factory
1. Mail arrival notification
Users can send SMS notifications when important mail arrives customized by themselves.
2. SMS group sending
You can send text messages to a certain department, multiple departments, or any combination of groups of people in the application. (Permission can be assigned)
3. Single SMS
You can send text messages to a single person in the app. (Permission can be assigned)
4. Meeting notice
The person calling the meeting can send a short message notification of the meeting to the participants.
5. Approval notice
When going on vacation, going out, business trip, car dispatch, finance, purchasing, contract and other approval processes, the system can automatically send an approval SMS notification to the approver.
6. Send product information to customers
The system regularly automatically sends relevant product information to the customer’s mobile phone in the form of SMS.
7. Dunning customers
If the customer’s arrears are due or the arrears has exceeded its trustworthy limit, the system will automatically send a dunning SMS notification to the customer.
8. Product information query
If necessary, employees can send product information inquiry text messages, telling them about the detailed product parameters, quotations, inventory and other information they need.
9. Customer information query
When employees want to know the information of related customers, they can send SMS for inquiry.
10. Notification of work arrangements
Employees can send text messages to inquire about recent work arrangements made by their superiors or by themselves.
11. Information collection and submission
Market and service personnel can directly submit business information to the enterprise management system database by means of short messages.
12. Asking the supplier of the second cigarette factory
When the ordered goods do not arrive on time, the management system will automatically send a reminder notice to the supplier.
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