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American toy company Tegu deployed a UHF RFID fixed booth to display and sell magnetic and wooden building blocks. Using a fixed booth with built-in RFID technology provided by Seeonic, Tegu can conduct remote consignment while ensuring sufficient inventory in each store. The company claims that its stores can now sell 3 times more SKU items than before.
Tegu was founded in 2007 by brothers Chris and Will Haughey. Tegu wooden and magnetic structure toys are generally sold in independent specialty stores. These stores usually do not have the budget to store too much inventory, and their stores only provide a small number of product displays (usually 6-8 SKUs). Not only that, they don’t always replenish the goods after they are sold out.
(Tegu’s smart booth has a built-in Seeonic Sightware RFID reader for daily inventory inventory)
In order to provide more product choices to store customers, Tegu has developed a consignment program called the Special Retail Plan (SRI) so that small stores can provide customers with more products without buying too much inventory. In order to manage the goods in each fixed booth, Tegu built a Seeonic RFID/IoT solution platform on the booth. The platform uses ultra-low energy SightWare UHF RFID readers and EYE antennas, and attaches RFID tags to each toy, and uses Seeniq cloud software to manage remote devices and perform inventory analysis based on read data.
About two years ago, Tegu installed SRI booths in five stores to determine whether offering more products would bring more sales. At that time, the company required participating stores to register items on display and send a list of sold items. The results proved that the booth can increase sales by 2 to 5 times.
Then, the store administrator sometimes does not have time to record and report the number of toys sold, especially when the person in charge is also responsible for sales, replenishment and management. In addition, manual recording systems often make mistakes.
Therefore, in August 2015, Tegu contacted Seeonic. Tegu’s team had previously learned about the Seeonic RFID project deployed by Interstate batteries to track display rack batteries. The team explained to Tegu the scheme and the SRI fixed booth used, which can accommodate a dozen products.
Since then, the company has started attaching RFID tags to products at the Tegucigalpa factory. The company chose SmartracDogBone R6 passive UHF RFID tags. Each tag ID number is bound to the toy SKU information.
Tegu’s fixed booth has a built-in SightWare RFID reader with a battery life of up to 1.5 years. The device can use CDMA and GSM networks to send data to the server. Therefore, the clerk can place the booth anywhere in the store.
Nicholas Singh, the co-founder and chief technical expert of Seeonic, said that the reader will read the tags of all the items on the booth every day before the end of get off work. After Seeniq cloud software receives the inventory data, it will compare it with the inventory list.
The system judges items that have not been read within 2 days as sold. At the end of each week, Tegu will pay for the items that have been sold and then replenish them.
These booths are very easy to install. Since the readers are battery-powered, they do not need to be placed near the socket. The SightWare system can also track the battery level of the reader and report when it needs to be charged. At this time, Tegu will send out a new battery and take the old battery back for charging. Tegu can also request the reader to send back real-time data updates at any time.
At the beginning of this year, Tegu installed the first RFID display, and currently there are 35 installed. In the future, the company will continue to install in 700 other stores. Sergo said: “We are very confident in the accuracy of the system.”
The reader allows Tegu to sell items in non-traditional locations, such as daycare centers, museums, gift shops, and places where children play.
In the future, Tegu will use SightWare analysis to track sales trends in specific stores. At that time, the company can provide some suggestions for inventory updates.
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