D’zzit brand apparel adopts RFID technology for full-process single product tracking management
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Product tracking management
Domestic professional clothing in May 2011RFIDThe “d’zzit brand RFID project” implemented by Shanghai Shangge Information Technology Co., Ltd., the leader of the solution provider, was officially launched, which is another important milestone for well-known domestic clothing brands to fully adopt RFID technology. Clothing tags that incorporate RFID technology will be the first to be applied to the new products of DAZZLE’s d’zzit brand in the autumn and winter of 2011/2012, and will play an active role in improving the level of supply chain management and channel management.
RFID technology helps brand expansion
Starting from the Netherlands, the leading European fashion industry, d’zzit has developed rapidly in the mainland market by virtue of its jumping aesthetic creativity and diverse trendy items. So far, the number of stores nationwide has exceeded 70. As the number of stores continues to increase, d’zzit realizes that it needs to use a more efficient management method to promote the development of its brand, and single product management based on RFID technology is their ideal choice.
Initially, d’zzit brand applied RFID system based on the following three requirements:
1. While improving the efficiency of logistics operations, it can realize the rapid receipt and delivery of clothing processing plants, warehouses and retail stores, shorten the time for goods from the production line to the sales terminal, and solve the manpower and time costs often encountered in the clothing industry. The problem is high.
2. Strengthen the management of channel circulation, prevent franchisees from using brand owners’ return and exchange and related rebate policies to channel goods and maintain channel order.
3. Improve the inventory management level of retail stores, improve the accuracy of their inventory, and realize the timely delivery of goods to minimize the cost of “terminal loss”.
In response to the needs of d’zzit, Shangge Technology uses a unique product code (EPC code) to identify each product during the entire circulation process of the goods, and independently develops RFID FCL channels, RFID bulk channels, and RFID integrated RFID technology. Intelligent picking trucks, RFID handhelds, etc. have successfully realized the functions of receiving and delivering goods without opening the box in logistics operations, efficient picking in warehouse delivery operations, accurate prompting of warehouse locations for returned goods, and rapid inventory in retail stores. In addition, Shangge Technology has also conducted in-depth exchanges with d’zzit’s IT department many times to understand the company’s current use of the ERP system, and according to the needs of project implementation, it has developed a targeted RFID middleware system to ensure that the entire RFID system is compatible with The ERP system already used by the enterprise can be seamlessly connected and runs smoothly.
The initial success model will be fully replicated
The successful implementation of the d’zzit project has strengthened the determination of Dise Group to comprehensively promote the RFID project. “Although the entire RFID project has only been running for six months so far, we have benefited a lot from it, and the internal operation process is smoother and more efficient. , The improvement of customer experience in the store also has a significant effect on sales performance, which completely exceeded our expectations.” Di Su Fashion Group said: “Next, we will promote the use of RFID technology in stores across the country, and the Di Su Group’s The main brand DAZZLE will use RFID technology in an all-round way, copying d’zzit brand’s RFID full set of solutions.
Highlights of this application case:
1. D’zzit brand apparel is the first apparel company in China to officially apply RFID technology on a large scale, and fully apply RFID technology to the brand’s operations. This successful application represents the RFID application solution provider in the apparel industry with Shangge Technology as the leader. After years of technical accumulation and implementation experience summary, it overcomes the technical shortcomings of RFID technology in the apparel industry and proposes a more mature The solution is capable of providing effective RFID application systems for Chinese apparel companies.
2. The successful application of RFID technology in the D’zzit brand has brought companies a huge return on investment. A comparative database before and after the use of RFID technology has been established, which has confirmed the application of RFID technology for other apparel companies that are still in the wait-and-see stage. At the same time, it has also established a successful application model of RFID technology in China’s apparel industry, which has reduced the project implementation risks of apparel companies that apply RFID technology in the future.
3. In this project, Shangge Technology independently developed a variety of RFID integrated equipment, which perfectly overcomes the shortcomings of RFID technology (for example, the radio has no obvious borders and is subject to environmental interference). Since the implementation of the project, Shangge Technology has perfected a number of standardized RFID integrated equipment product series dedicated to the clothing industry. The use of these RFID products can greatly reduce the risk of other clothing companies implementing RFID projects, and avoid implementing RFID projects when they have limited knowledge of RFID technology. Loss incurred.
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