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The Spanish shoe company Munich Sports is using passive EPC UHF RFID technology to display shoe information to customers, reducing the time they spend waiting for employees to find shoes. The system uses AdvanLook interactive display technology provided by Keonn Technologie and cloud software provided by Gescode. At the same time, when consumers are shopping in the store, the system can also provide product information that they may be interested in.
In October 2014, the system was put into use for the first time at the Munich children’s shoe store in Barcelona. Xavier Berneda, general manager of Munich Sports, said that this system is well-loved by consumers. It speeds up consumer shopping, improves staff efficiency and enhances the store’s innovative image.
Gescode general manager Andrés de la Dehesa said that Munich Sports has always sought to improve the in-store consumer experience, so they found Gescode to develop a solution together. Gescode has already used Keonn products in some retail store customers and strongly recommends the AdvanLook system.
In the past few years, Keonn has been developing and providing RFID solutions to enhance the shopping experience, increase retail store revenue and free up sales staff time. These solutions include AdvanMirror, which can show the effect of consumers wearing the clothes they are holding (according to the ID number of the RFID tag on the clothes). The company also launched a remote-controlled reader AdvanRobot this year, which can move in store warehouse aisles, achieving higher reading efficiency than manual handheld readers.
Keonn co-founder Ramir De Porrata-Doria said that retailers are currently most interested in the AdvanLook program launched in 2014. This solution is relatively low-cost and easy to install, making it a good choice for retail stores to deploy RFID technology for the first time.
The AdvanLook system can also provide shoppers with product recommendation information. The interactive display panel is 41.3 inches high, 13.8 inches wide, and 2.6 inches thick. It can be embedded in a wall. It is also equipped with a built-in UHF RFID reader, antenna and a computer.
Last year, de la Dehesa and the Barcelona Fashion Center launched a new project 720e-lab. He said: “We intend to build a future store with our partners. We started to integrate AdvanLook and QuickSports PRO systems. Now, Munich intends to use the AdvanLook system, and things are developing very smoothly.”
De Porrata-Doria explained that in the past, when a Munich Sports consumer found a pair of shoes he liked, he needed to ask the store staff for size information. Then, the staff needs to find the size required by the consumer in the warehouse, and then the consumer needs to wait in the store. If no shoes of the right size are found, the staff will recommend other styles of shoes or look for other styles of shoes that consumers fancy.
Munich Sports hopes to eliminate this kind of waiting for consumers, while allowing staff to focus more on selling shoes instead of wasting time on finding out-of-stock shoes.
In the AdvanLook solution, an EPC Gen 2 UHF RFID tag is attached to the heel of each pair of shoes. Currently, Munich Sports uses Smartrac Web tags. When consumers pick up the shoes they are interested in to the AdvanLook interactive display system, the device will read the shoe ID number. De Porrata-Doria said that Keonn’s RFID reader has built-in ThingMagic module and Impinj’s reader chip.
AdvanCloud software resides on the server and manages tag ID data and warehouse inventory. In-store warehouse data is obtained from Munich Sports’ existing POS software. Currently, AdvanCloud has been integrated with the POS system. The shoe tag ID in the AdvanLook software is also associated with the product image and will be displayed on the touch screen. The system also provides a series of information such as a list of product sizes, possible colors of interest or a list of similar shoes. Consumers can choose their favorite products through the touch screen. Then, the system will determine whether there is stock in the store’s warehouse. If it is available, consumers can select the shoe on the touch screen.
Through AdvanCloud software, consumers can also share product information on emails or social media.
The solution not only hopes to allow consumers to find the products they want faster, it also hopes to collect historical data to determine the most popular products. Before this system, stores often only knew the sales status of the goods, but not the number of times the goods were viewed by consumers. With this data, the store has the opportunity to find the reasons for the products that have been viewed more frequently but sold less. For example, overpriced and so on.
Because the software is cloud-based, retailer managers can access it remotely. At the same time, managers can also update new product information remotely.
In the next step, Munich Sports plans to use RFID tags to track inventory information and speed up the payment process. Berneda said: “We plan to install AdvanLook in other stores. We believe it can bring many benefits. In the future, we will continue to pay attention to new developments in this field.”
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