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Outside the Tokyo store of Flandre Co., Ltd., a Japanese high-end garment manufacturer, she happened to receive a short message from Miss Suzuki’s mobile phone passing by. After reading the message, Miss Suzuki walked into the Flandre store happily. Her magical clothes shopping journey also began. This is a very common scene that happened on the streets of Japan in 2010.
Magical experience
It turned out that the short message was a reminder that Suzuki Flandre’s latest clothing has arrived, and the pictures and introductions of each new product can be displayed on the phone. Suzuki walked into the store, and immediately, Suzuki’s body shape characteristics, past purchase records, matching style and other information were displayed on the computer in the store.
The attentive clerk chose a few new coats for her based on Suzuki’s previous information, but Suzuki wanted to change her style this time, so she went to the video search touch screen in the store, entered the search criteria according to her requirements, and found one. Orange lapel coat, she is very satisfied with this coat.
Then, Suzuki will start fitting and matching. The fitting room of Flandre’s store makes all customers feel fresh and exciting. Its four sides are surrounded by glass curtain walls. In fact, these glass curtain walls are all electronic display screens.
When Suzuki entered the virtual fitting room, a virtual designer appeared on the electronic screen to greet her. The designer helped Suzuki analyze her figure, skin tone and temperament, and told Suzuki that she should choose a pair of white trousers to match. . Subsequently, all the white trousers of Flandre Company were scrolled on the four sides of the electronic curtain wall, and Suzuki chose one of them. According to Suzuki’s body size, the overall image of Suzuki wearing an orange jacket and white trousers will appear on the electronic screen. This surprised Suzuki because she could see her image after trying on clothes without the hassle of undressing.
Unfortunately, Flandre’s Tokyo store does not have a size suitable for Suzuki’s orange jacket. What should I do? The clerk comforted Suzuki without worrying, and could adjust the goods for her soon. The clerk submitted an application to the headquarters on the computer. Soon, the clerk from other stores appeared on the computer screen and talked to the store clerk in Tokyo. They took out the goods and asked Miss Suzuki to confirm through the computer screen whether it was the one she needed. , And ship immediately after confirmation.
After choosing the clothes and pants, Miss Suzuki hoped that the clerk could choose a wide white belt for her to match. However, the clerk serving Suzuki frowned because she had just arrived and was not familiar with the placement of goods in the store. Moreover, the store is very large and there are many goods. But soon, she thought of that magical computer. She walked to the computer and entered a request to view the panoramic view of the store shelves. The computer screen immediately displayed the actual display of the goods on all shelves in the store, including the first and second floors. Through the panoramic picture, the clerk found that the belt suitable for Miss Suzuki’s request was on the third shelf on the second floor, and she quickly picked up the belt for Miss Suzuki.
So relaxed, Miss Suzuki completed her shopping trip.
Behind the magic
Ms. Suzuki’s magical shopping experience benefited from radio frequency (RFID) tag solutions and innovative applications based on RFID. Flandre is working hard to implement this plan. For Flandre, it is not easy to build such a magical store with its 400 stores and 250 storage points all over Japan.
Sam Woelm, the CEO of Liti Information Technology Institute Inc., which deployed RFID solutions for Flandre, revealed the secret of the magical clothing store: When a company deploys from factory to warehouse to A full set of RFID solutions for retail stores, each item and packaging box is attached with an electronic label, and then a central processing system is used to transmit the data. No matter how complex the distribution channel is, the RFID-based electronic label system can help companies streamline the warehouse, to The shop, as well as the customer’s workflow, quickly meets the various needs of the enterprise.
When the electronic packaging label is also attached to the sales packaging box, the LBL system (Liti box transfer system) uses the information on the radio frequency packaging label to understand the inventory situation in the distribution center. Similarly, the label reading and writing device can also automatically read the product Destination and shipment data. Through the automatic voice and screen navigation of the LBL system, the distribution center can automatically distribute products to every customer store, greatly improving efficiency and accuracy.
With the RFID solution, the work of the clerk has become easier. When the goods arrive at the store, using the radio frequency tag system of Liti Information Technology Company, the reader only needs to automatically read the outermost package label information, one package, one form, and the clerk can know all the product information in the box, no more Inventory products individually.
A reader is also installed at the entrance of the warehouse. When goods enter or are taken out of the warehouse, the computer system in the store will automatically update the warehouse storage information and store distribution status. In other words, the entry and exit of each commodity will be automatically recorded and updated, without the need for clerk to manually record.
At the end of the day, the clerk no longer has to count the goods one by one. As long as the reader scans the clothes, they can read 5-7 pieces of goods information at a time, which greatly saves the time for the clerk to count the goods. This work originally took 1.5 hours, but now it only takes 15 minutes to complete.
In addition, using the store management system of Liti Information Technology Co., Ltd., shop assistants can manage store-related systems, including sales information and sales processing time, total sales, return processing time, and inventory management. Now, corporate headquarters and warehouses can instantly grasp the sales status of various stores across the country. In this way, knowing which products are selling well, the company can adjust the next product plan in time according to the situation.
The magical clothing store also needs to make electronic tags for customers, which can be integrated into the customer’s mobile phone or a separate smart card. The customer’s personal information and purchase information in the store will be entered into the tag. When a customer enters the store, the reader at the entrance of the store reads the electronic tag information carried by the customer, and all the customer information is displayed on the computer screen of the store. The clerk recommends clothes suitable for the customer based on the information.
The virtual fitting room is equipped with a reading device on the glass curtain wall. When a customer enters the fitting room with an electronic tag, the reading device automatically reads all the information, and the virtual dressing program is also started.
When the customer checks out, the clerk only needs to scan the electronic tag of each piece of clothing with a reader. The information of these commodities is not only automatically entered into the store’s management system, but also into the customer’s own labeling system. When the customer is out next time, the computer system will get his or her previous purchase information through the tag he or she carries. This not only saves manual input, reduces the error rate, but also updates the customer relationship management system in time.
In order to allow customers to obtain information about new products in the store at any time, the radio frequency tag can also use the information transmission mode to transmit the new product information to customers according to the customer’s buying preferences, so as to attract them to visit again. As long as the customer passes through the store next time, the reader will scan the tag information carried by the customer, and the store’s RFID solution will send the information and pictures of the new clothing in the store to the customer’s mobile phone to remind customers to pay attention to the store’s new Commodity information.
Magic price
And how far is such an end-to-end complete RFID solution from factory to warehouse, store, and finally to customers?
Prada, the world’s top clothing brand, already has a store of the future like this in Los Angeles, USA. This store also has an RFID-based self-design system. It is said that Prada’s cost to build such a store exceeded $1 million.
Current electronic tags can generally be reused 10 to 15 times, and each tag costs less than $1. However, Chinese label suppliers are now working hard to produce cheaper labels. SAP (Beijing) Software System Company (SAP) RFID technical support Shen Jun believes that the cost of hardware and electronic tags will gradually decrease, and there will be a unified standard in the future, plus large companies such as Walmart (Walmart) will make it mandatory Execution, the magical clothing store will soon become a reality.
Although the cost issue has not been resolved, a group of RFID solution providers such as Liti Information Technology Co., Ltd. are already looking for suitable Chinese companies to cooperate. The company’s CEO, Worm, said that in China, they will select companies with high levels of informatization, high added value, and self-owned clothing brands from factories to clothing franchise stores to implement the RFID store of the future plan.
Jinjiang Metro Cash & Transport Co., Ltd. IT demand manager Zhao Yan pointed out that those companies trying to build future clothing stores may face great challenges, because the degree of automation will be higher, the number of employees will be reduced accordingly, and the logistics process of the company will be reduced. Reorganization requires corresponding adjustments to the logistics system. In addition, the new system will generate massive amounts of data. How to make the system reform to accurately process these data will become the key to the success or failure of the system.
It is expensive to build a magical clothing store, but there are still some companies willing to try to deploy RFID solutions. In addition to brands like Flandre, the Japanese store of Mousy, a Japanese premium mirror manufacturer, and Ferragamo, a famous Italian shoe company, are also implementing the RFID program step by step to build the store of the future.
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