RFID technology is successfully applied to the management process of apparel enterprises
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Since the reform and development, along with the economic development, our country’s clothing industry has also developed vigorously, and now it has become a major clothing country in the world, and more and more clothing brand enterprises have been born. In the rapidly developing industry, there are also problems such as chaotic retail channel management, difficulty in fine management of channel sales, and fleeing clothing.
In order to solve the overall problems in the development of the clothing industry, Shanghai Shangge Information Technology Co., Ltd. is based on the status quo of my country’s clothing industry and integrates RFID technology to provide clothing companies with overall solutions and supporting services based on innovative applications of RFID technology. Inject the power of science and technology into the better development of my country’s clothing industry.
Based on the overall market, let the application of RFID technology go from distrust to return to rationality
Shangge Technology is based on my country’s clothing industry, but it is by no means simply making electronic tags and readers for enterprises, but looking at the overall development of my country’s clothing market. In-depth analysis of the market, extensive summary of commonalities. It is found that in recent years, more and more clothing companies have turned from pure processing companies to brand operation companies. This is an inevitable trend for the development of Chinese clothing companies, but it is far from enough compared with foreign countries.
In order to gain a deeper understanding of the market, Shangge Technology has been in contact with many clothing brands, and found that the brand enterprises that have developed to this stage have encountered bottlenecks more or less, but do not know how to break through. To solve this problem, it is necessary to rely on more “practice” internal skills of the enterprise to improve the operational efficiency of the enterprise. For example: whether the logistics and distribution of the enterprise can meet the growth of sales, whether the channel management is chaotic, how to achieve fine management in retail stores, etc.
In response to these problems, Shangge Technology is thinking about how to better apply RFID to the apparel industry. With unremitting efforts, there have been many successful application projects, especially in the clothing supply chain and clothing anti-smuggling management solutions that fully integrate RFID technology, helping clothing companies improve their management processes and improve efficiency .
At the same time, Shangge Technology’s products and solutions for apparel customers are becoming more and more mature. For example, Shangge Technology has proposed four solutions for electronic tags on clothing, and based on various environmental considerations during clothing circulation. , The group reading performance and durability performance of tags should be at the leading level in China. Shangge has also independently developed logistics equipment based on RFID technology, such as tunnel-type FCL scanning channels, single-piece flow scanning tables, etc., which are designed according to the characteristics of clothing circulation. The application of these devices greatly reduces the risk of project failure, and fully realizes convenient operation, making workers’ work easier. In the future, Shangge will continue to upgrade and develop new and useful RFID special equipment according to customer needs, promote the application of RFID technology in the clothing industry, and create value for customers.
The current application of RFID technology is very similar to the application of barcodes in the retail industry more than 10 years ago, from distrust to full of expectations. At present, some apparel companies have tried RFID technology, and Shangge Technology has also jointly made some successful projects with many apparel companies. Apparel companies can gradually find that RFID brings huge returns to enterprises, and they are still full of confidence in RFID. I believe More and more clothing companies will find that RFID technology is suitable for developing small and medium-sized clothing brand companies.
Grasp the core issues, let management fully and effectively integrate RFID technology
Fleeing goods is a very headache for brand clothing companies. For the immediate benefit, the clothing distributors disregard the contracts with the manufacturers and the stable development of the market, and frantically carry out merchandising activities, disrupt market stability, interfere with the normal market management of clothing companies, affect sales and brand image, and also affect Go to those dealers that abide by the law. Preventing fleeing goods is something that brand apparel companies are trying their best to contain.
The phenomenon of fleeing goods has seriously interfered with the normal marketing strategies and policies of enterprises for a long time, especially now that dealers often dump on Taobao, and specialty stores have become consumers’ fitting rooms. After checking the model and size, directly on Taobao. Online purchases have seriously affected the brand image and the interests of other distributors, causing agents not to dare to place orders in large quantities, and ultimately affecting the corporate benefits of brand owners. The reason is that the core problem of anti-smuggling management is that if an enterprise cannot control the flow of products, it will not be able to monitor and control the smuggling behavior.
Among the successful cases of Shangge Technology, the success of a Beijing clothing group company has certain representative significance. The clothing group company has more than ten years of experience in the design, development, production and operation of down jackets. The company’s own brand “Gejiesi” and “Xue Liren” down jackets enjoy a high reputation in the industry. It also has “SNOOPY Snoopy” and “BETTY BOOP”. The right to produce and operate down jackets with trademarks such as Beattie and POPEYE in the Chinese mainland market has set a precedent for the fashion, fashion, and childization of down jackets in China.
With the rapid growth of annual sales and the rapid development of market channel construction, the company’s management gradually discovered that dealers did not abide by the distribution agreement, and there was a phenomenon of cross-regional merchandising. Discounts can even be seen on Taobao.com The company’s products are on sale, which has seriously affected the market order. At the same time, it has also affected other distributors’ orders for the new season. Distributors are afraid to place orders in large quantities under the chaotic market order. Distributors also call on brand owners as soon as possible. Effective management of market order and distribution channels.
How to effectively control the flow of products to control the behavior of fleeing goods? After conducting a detailed investigation on the customer’s site, Shangge Technology analyzed the main problems faced by the customer and clarified the needs. The customer’s annual shipment volume is about 2 million pieces, and its 4 brands operate independently, with two warehouses for logistics distribution, and 11 branches and main agents for distribution. Shangge Technology recommends that customers use RFID technology to achieve channel management. RFID technology can solve the two problems that customers are most concerned about. First: RFID electronic tags must be unique, and dealers cannot easily disassemble or damage them; second: Can not reduce logistics efficiency.
According to the needs of customers, Shangge adopts BizGrid PL-1 inlay, which has high sensitivity, fast speed and good group reading performance. It is sewn in the interlayer of the down jacket in the OEM factory. Through the special electronic label Processing to ensure normal operation under severe conditions (such as repeated rubbing, high temperature, high humidity, etc.) to prevent malicious damage to the electronic tag. When receiving the goods in the brand warehouse, use the BizGrid ST-II RFID scanning channel of BizGrid to scan the whole box without opening the box to count the quantity and check the payment and color code. When the brand delivers the goods, it also uses the RFID scanning channel to scan the whole box without opening the box, not only to check the accuracy of the distribution list, but also to obtain the unique ID number of the electronic tag embedded in the clothing, and contact the receiving agent Perform association binding. The agent also uses the RFID scanning channel to scan the whole box of goods when delivering goods to the lower-level dealers, and associates the ID number of the clothing with the dealer, and these data will be automatically transmitted to the database of the brand through the internet. , The inspectors of the brand owner can quickly learn the flow and attribution of the garment by reading the electronic label inside the garment, so as to establish a strong basis for the brand owner to establish a punishment mechanism for fleeing goods.
Understand customer needs and provide customers with suitable and complete products and solutions
In 2010, Shangge Technology cooperated with several domestic clothing brands to conduct research on the application of RFID technology together. It mainly explores several aspects such as clothing bulk storage management, e-commerce logistics distribution planning, anti-counterfeiting and anti-sweeping management of high-value clothing, and intelligent retail stores. During the implementation of the project, Shangge Technology also encountered some problems, such as label selection standards, radio signal shielding, and the need to reengineer business processes. It is precisely because of these problems that a series of products independently developed by Shangge Technology were born. For example, the electronic tag series designed for clothing applications emphasizes group readability rather than distance; recyclable clothing tags and supporting equipment have been developed; various special RFID devices have been developed for the shielding of radio signals, such as tunnels. Scanning channel, packing workbench, automatic card issuance testing equipment, smart fitting terminal, etc. By constantly understanding customer needs and mastering the operating characteristics of the apparel industry, Shangge Technology provides products and solutions that meet the needs of my country’s apparel industry, striving to become a long-term partner who knows the most about apparel companies.
Pay attention to customer experience and work hard to lead the application of RFID in Chinese clothing
The reason why Shangge Technology chooses the apparel RFID application market is that it is optimistic that the apparel market is a completely open competitive market. Whoever has good products, good quality, and good service can win the market. The strengths of Shangge Technology also lies in this. In Shangge, we attach great importance to customer feelings, fully understand customer needs, and always emphasize customer interests first.
According to statistics, in 2010, Shangge sold about 8 million electronic tags, about 20 special RFID logistics equipment, and served a total of 5 apparel customers. Mainly domestic clothing brands such as children’s wear, casual wear and down jackets. The company’s sales are expected to increase by about 50% in 2011, and offices will be established in Shanghai, Shenzhen, Fuzhou, Beijing and other places to serve clothing customers across the country.
In the future, the application of RFID in clothing will not only be limited to logistics. Shangge Technology is also working hard to extend RFID technology to the management of the entire clothing supply chain. In the next step, Shangge plans to shift the focus of research and development to the application of RFID technology to the consumer experience field, so that our majority of clothing consumers can also feel the convenience brought by RFID technology and a new shopping experience. The development vision of Shangge is to lead the application of RFID in China’s clothing. The people of Shangge are united and enterprising, unswervingly working hard towards the goal.
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