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Compared with well-known international brands, there is a big gap between Chinese clothing brands in terms of brand history, brand awareness and brand value. From the perspective of brand building, four factors are indispensable for creating and operating a brand enterprise: price, product quality, marketing and channels. Among these four factors, the driving force of informatization can be seen everywhere. Informatization can re-integrate the production process, marketing process, and management process of an enterprise into a unified, efficient, and quick-response business process, thereby creating higher customer value and corporate value.
For clothing companies, personalized service requirements are extremely strong and change the fastest, so the pulling effect of informatization is very prominent. At present, most of Chinese garment enterprises are labor-intensive enterprises, and their degree of automation is still relatively low, which brings great difficulty to the realization of informatization of the garment industry. The business process of clothing companies is very complicated and cumbersome. Many clothing companies need to deal with hundreds of inventory units every day and manage countless styles, structures, customer identifications and even more data. Especially in the supply chain management, in order to prevent the shortage of codes in specialty stores on the one hand, and the accumulation of stockpiles in the warehouses of branches and factories on the other hand, it is necessary to ensure that specialty stores, branches and The inventory information integration of the factory. In order to strengthen procurement and inventory control, apparel companies need to improve the transparency of supply chain management and be able to accurately track raw materials, processing procedures and final products.
Practice has proved that effective control of market demand and supply chain can help companies simplify complexity, monitor cash flow, avoid over-expansion and under-utilization. For garment manufacturing enterprises, due to the wide variety of raw materials, the management of raw material warehouses often consumes a lot of manpower. Moreover, because the barriers to entry in this industry are relatively low, competition is mainly manifested in brands and services. For retail outlets, whether they can provide consumers with satisfactory products is very important. In addition, reducing channel costs is also an issue that manufacturers must consider. In this kind of extremely complex business management, precise forecasting, material procurement management, production planning and distribution management are particularly important. In the face of these problems, wireless barcode solutions have become one of the choices of apparel companies that are striving to enhance their brand value.
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Jinba (China) Co., Ltd. was established in 1980 and currently has fixed assets of 230 million yuan and more than 3,000 professionals and employees. Since the franchise business was launched in September 2000, Jinba has set up general agents or franchisees in 32 provinces, municipalities and autonomous regions across the country. There are more than 2,000 specialty stores and 1,200 Jinba product monopoly outlets in shopping malls in large and medium cities. The network is all over the country. In November 2004, “Jinba” was approved as “China’s Well-Known Trademark” by the Trademark Administration of China’s Industrial and Commercial Administration, and was included in the “China’s 500 Most Valuable Brands” list for three consecutive years, with a brand value of RMB 5.653 billion. In 2005, Jinba became a “China Famous Brand” and “National Inspection-free” product.
After 26 years of development, Jinba has grown into a well-known domestic menswear brand. Due to the continuous expansion of business volume, clothing companies have more and more complicated materials, and there are more and more raw materials of different colors, models, and batch numbers. Warehouse management and distribution services can no longer meet the needs of Jinba to develop to a higher level. In the distribution link of Rimula, due to the huge number of goods and varieties items that are out of the warehouse every day, currently relying solely on manual inspection of the outgoing situation, it is impossible to avoid the situation of sending wrong or missing goods when multiple styles and models are mixed. . Moreover, because the production and finished product warehouses cannot understand the market feedback information in time, it is often that the products needed on the market are not stored in the warehouse, and the products with unsatisfactory market sales are piled up like a mountain, causing a lot of waste. In order to change the above situation, Jinba hopes to find a more efficient and quicker informatization solution.
After investigating numerous system solutions, Rimula deployed the wireless barcode management solution provided by Symbol Technologies in the United States in warehouses and specialty stores. The solution includes the implementation of a wireless warehouse management system in Rinba’s material warehouse and finished product warehouse, real-time data collection in various specialty stores and stores through the barcode recognition system, real-time information sharing and communication with the headquarters, and solving Rinba’s warehouse management and supply chain Problems facing management. The current process of Rimula’s wireless barcode system is mainly composed of the following links: outbound collection, scan result query, distribution warehouse inventory, and store inventory.
When performing outbound collection, the operator scans a barcode with MC3000 each time, and the system automatically accumulates the number of the category that has been scanned, and compares the total number of scanned items with the planned total number of shipments of the category in the original shipping order. If it is equal to or greater than, the corresponding prompt will be given, and the scanning of similar categories will no longer be accepted. Each scanned box number and corresponding product barcode will be saved in the barcode interface table, and some other useful information will be recorded, such as operator code, shipping order number, shipping date, and so on.
When performing inventory in the distribution warehouse, the operator uses the MC3000 to scan the barcode of the goods, and the data is transmitted back to the barcode interface table in real time to form a temporary inventory list. The Rimula background system processes the inventory list in the bar code interface table, compares the differences with the system, and forms an inventory difference report that can be sampled by item, location, or warehouse.
Network architecture diagram
Software architecture diagram
When performing store inventory, use MC1000 to scan the barcode of the goods. When a batch of data is collected, the collected data is transmitted back to the barcode interface table through the communication socket to form a temporary inventory list. The software implementation can directly call ActiveSync through the development language. API to access the data of MC1000. The Rimula background system processes the inventory order in the bar code interface table, compares the differences with the system, and forms an inventory difference report. Through the wireless barcode solution, Jinba can check the number of products in specialty stores and warehouses at any time. In the past, this task required at least 30 employees to work at full capacity for two days to complete. Symbol’s wireless barcode solution greatly improves the efficiency of Rimula’s supply chain and market response speed.
This system has been officially put into operation in July 2006, and Jinba plans to equip its nearly 300 specialty stores with MC1000 and its finished product warehouse and material warehouse with MC3000. By adopting Symbol Technology’s solutions, Rimula has greatly improved the efficiency of the supply chain, reduced the error rate such as blanking errors, and reduced the time spent by warehouse personnel following up and solving errors. In the supply chain management link, since the current sales information can be shared with the headquarters in a timely manner, Jinba can replenish the goods in a timely manner. Fast and efficient logistics links have greatly improved Rimula’s market response speed and brand competitiveness. For the decision-making level, timely and accurate data collection enables it to grasp information quickly, react quickly, and make decisions quickly, effectively improving management efficiency.
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