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Gerry Weber, a leading fashion company with 338 HOUSES OF GERRY WEBER branches and 1,400 shop-in-shops around the world, will become the first retail company in Germany to promote radio frequency identification (RFID) technology with inventory management and loss prevention functions. Gerry Weber uses Avery Dennison’s RFID solution to use an RFID chip embedded in the ironing instructions label to produce more than 25 million pieces of clothing each year. The solution will optimize Gerry Weber’s logistics and retail processes, reduce the incidence of theft, and ensure that the store maintains an adequate inventory of hot products.
Gerhard Weber, Chairman of Gerry Weber International AG, said: “The decision to promote RFID is a real milestone for our company. We recommend that all textile and apparel suppliers adopt RFID to significantly save costs, increase efficiency and retail transparency.”
Avery Dennison RFID fabric ironing instructions tags will be applied in the production process, so that retail employees do not have to install and remove traditional large security tags in the store-which is not only time-consuming but also costly. After the customer pays at the cash register, the signal in the Avery Dennison? RFID tag can be automatically released.
Avery Dennison Europe, Middle East and Africa Vice President and General Manager Graham Diamond said: “We are very pleased to work with Gerry Weber. They have led the adoption of this smart solution in the German market. As they help retailers increase sales, It has brought significant advantages in terms of profit and customer service, and RFID technology has developed rapidly around the world.”
RFID does not require sight or physical contact for data collection, so Avery Dennison? solutions will enable Gerry Weber Group to significantly improve its inventory management and logistics processes, achieve faster and more accurate goods receipt, improve inventory control and transparency And simplify inventory counting.
Dr. David Frink, Director of Logistics at Gerry Weber, said: “This technology allows us to improve the accuracy of retail store inventory, and therefore improve the supply of goods. For example, time-consuming survival inventory work will no longer exist.”
RFID tags (also from Avery Dennison?) are embedded in the ironing instructions label, which can be cleaned in water temperatures up to 140 degrees Fahrenheit (60 degrees Celsius) and can also be dry cleaned. This realizes the whole process of clothing from production to shelf, even in the process of washing or dry cleaning, it can be tracked.
The new RFID system has been successfully tested in Gerry Weber stores, and Gerry Weber will roll out this solution to more than 150 branches next year.
Avery Dennison is a leader in RFID technology in the apparel industry. Now, more than 90% of RFID tags in the textile industry come from Avery Dennison.
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